Internet Protocol Television (IPTV)

Presented by

B. Swaroop Reddy

12011J6077

04/12/2023Department of ECE,JNTUHCEH 2

CONTENTS CONTENT SERVICES IN IP - TV

TRIPLE PLAY

ADVANTAGES OF IPTV

LIMITATIONS OF IPTV

FUTURE OF IPTV

CONCLUSION

REFERENCES

WHAT IS IPTV?

ORIGIN OF IPTV

WHAT IS NOT IPTV?

WHY IPTV?

INTERNET TV & IPTV

IPTV SERVICES

IPTV TRANSMISSION

IPTV ARCHITECTURE

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IPTV stands for Internet Protocol Television. It is a digital television services that receives both

TV or multimedia services via Internet connection.

IPTV will provide better quality of service than Internet streaming video.

IPTV has the potential to offer an interactive, customized experience.

What is IPTV?

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Origin of IPTVA Triple Play Service

IP-TV

CABLE(VIDEO)MEDIA

TELCO(VOICE)

TELECOM

ISP(DATA)

IT

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What is not IPTV?• Video streaming over internet • Watching TV on your PC (Personal Computer)• IPTV is distinctly different from “Internet Video”

that simply allows users to watch videos

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Why IPTV?• It provides all digital, two way connected,

unlimited channels.• Simple

o EPG (Electronic Program Guide)o PIP (Picture In Picture)o PPV (Pay Per View)

• Personalizedo Parental controlso Account settings

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Internet TV & IPTVInternet TV IPTV

Transport Use general internet Use dedicated, private network

Geographical Reach Can be access from anywhere in the globe

Limited by service provider

Service quality Not guaranteed Guarantees high quality audio and video

Access Mechanism A PC with media player

Set-Top-Box most of the time

Content Generation Use own content Provided by existing TV broadcasters

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IPTV Services

• Live Broadcast• Video-on-Demand (VoD)

o Stored videos are sent to subscribers on requesto Subscribers receive their own copy of the videoo Subscribers can control playback – VCR operation

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• In addition to the two basic broadcast categories, there are three basic fee structures for IPTVo Freeo Subscription

• subscriptions can cost as little as $20 and as much as $120, depending on the number of channels you want.

o Pay Per View• Pay-per-view videos can cost nothing if the site is free, and major

networks generally charge between $3 and $7 for downloads and rentals

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IPTV Transmission• Unicast• Multicast

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IPTV Architecture

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Content Services in IP - TV Triple Play

On Demand type Interactive VOD Scheduled Play-out( n-VOD) Scheduled Capture ( n-PVR) Client side Personal Video Recording Pay per View(PPV) Games on Demand Time Shifted TV Others ( Music Download, Music on

Demand, Karaoke on Demand, TV based internet access, caller ID pop up)

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Content Services in IP - TV Triple Play

Interactive type Interactive TV Video Conferencing Interactive Online Network

Gaming Interactive E-Learning Interactive E-Shopping Tele-Medicine

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Content Services in IP - TV Triple Play

Internet and Voice types VoIP Browsing on TV E-mail/SMS/MMS from TV Caller ID Popup

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ADVANTAGES OF IPTV

Traditional TV Distribution IPTV

Proprietary STB lease Proprietary systems Tied to single STB vendor technology

roadmap

Cheaper STB Scale efficiencies and merchant

components will ensure cheaper devices and better availability

Thin client will be embedded in various devices (such as XBox)

Broadcast architecture No 1:1 potential without monumental

upgrade cost Video delivery separate from data Difficult to integrate with Web/PC content

and services.

1:1 communication will enable Targeted custom TV services and

commerce Collection of usage data Simplified integration of IP content and

services (ITV - weather, games, photos, music etc. on TV)

Little or no interoperability TV integrated with broadband home devices

The IP STB is the TV’s gateway to digital music, home videos and photos

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LIMITATIONS OF IPTV• High bandwidth requirement

• Channel change timeo It is the latency of response to requests to change channel,

display an EPG(0.25 seconds)

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• TV set become a all in one box o Replace the PC for entertainment (Limit it for programming,

documenting)o Everything (e-mail reading, FB, answering calls) from TV remote

controller

Future of IPTV

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Conclusion• Advantages

o Triple Playo Interactivityo VoD

• Challengeso High bandwidth requiremento Being compared to traditional TV – the gold

standardo Channel change time

• Still in the early stage, but an important factor in the video market place

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REFERENCESWEB REFERENCES:

http://www.faqs.org

http://www.btcpl.net/

http://en.wikipedia.org/wiki/IPTV

http://www.althos.com

http://www.microsoft.com

BOOKS:

Next Generation IPTV Services and Technologies By Gerard O'Driscol

Understanding IPTV By Gilbert Held

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Thank You