iol digital approach to facebook ads

iOL Digital Marketing Services

Approach to Facebook Advertising

We think focusing your

entire Facebook ads budget

On only New Page

Fans

1. Chances are only 10% of your existing page fans see your Facebook page posts

So you're investing good money purely in fan numbers - 90% of whom may not see your posts in the coming

28 days

The Bigger the Facebook Page, the Harder it is to Reach

Fans – April 2013

Source

2. As 90% of your community does not see your posts – our first priority should be to reach deeper into this community

Not only do posts driving reach of page posts help better realise existing Facebook fan bases – they falls

much cheaper than Page Like ads

Use Facebook Ads… to fight

Facebook Edgerank –

responsible for why only 10% of your fans see your posts

In addition to helping create Facebook ads that drive reach of page posts

Following are 3 additional lesser known Facebook ad units, we at iOL Digital can help withiOL Digital Marketing Services

1. Advertise to your eMail or SMS database on Facebook

• If you have email or SMS records of your existing customers – we can help advertise only to them on Facebook

• These advertising units cost the same or lesser than regular Facebook ads – and can help you keep in touch with and win back repeat customers in a highly cost effective manner

2. Advertise to audiences similar to your existing customers on Facebook

• By uploading your existing customer email address or phone numbers, Facebook will match the attributes similar to our existing audience• And help project the similarities they have – to 85 million+

Facebook users from India or those around the world•We can then target our ads to specific cities, genders and age

demographics

3. Advertise within your local area of geographic vicinity

Map Shows Mumbai and Potential Local Audience Reachable via Facebook Ads

South Mumbai

Eastern SuburbsWestern Suburbs

West End East End

Navi Mumbai

We can also help create truly customised campaigns,

be it targeting Facebook users who consume brands similar to yours, or basis where they

went to college or school.

What do Facebook Ads Cost?

• Facebook is a dynamic market place where advertising rates depend on your targeted audience•We suggest upwards of Rs. 5,000 for a great Facebook Ads

Campaign

Reach us on gambhir.varun@gmail.com or 98339 04120 for further details!

iOL Digital Marketing Services