invited speaker at pdma conference on innovation: krutyholowa pdma

Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona

Internal Open Innovation: Software Solutions forOptimizing Internal Expertise in a Global Corporation

Mark KrutyholowaPresident and Chief Development ConsultantIndependent Development Consultants(Former Engineering Fellow of Cordis Corporation, a Johnson and Johnson company)

Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference

October 29 – November 2, 2011 | Phoenix, Arizona

DISCLAIMER

The views presented here are my own and do not necessarily represent the views

of prior employer (Johnson and Johnson).

Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference

October 29 – November 2, 2011 | Phoenix, Arizona

Background• Johnson and Johnson is a decentralized organization split into

three business sectors.

• Shared issues in the concept development process across all organizations.

• Incorporation of best practices within and across company sectors.

• Company wide knowledge base infrastructure and deployment strategy.

Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference

October 29 – November 2, 2011 | Phoenix, Arizona

Development of the Solution• Identify technology solutions that:

- Increase the Quantity and Quality of New Ideas- Decrease the Cycle Times for Idea Generation and Validation- Allow the Identification of Technology and Ideas on What to Innovate- Provides Efficient and Repeatable Idea Generation Workflow

• Pilot solutions in single operating company with internal and external operating company stakeholders. Choose optimum technologies.

• Leverage solutions to external operating companies with creation of users community and shared best practices.

• Develop infrastructure, best practice/knowledge base, and deployment plan.

Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference

October 29 – November 2, 2011 | Phoenix, Arizona

Growing the Technology; Best Practice

Innovation Trends,

Semantic Search,

Engineering Effects,Ideation

Function Models, System

Models, Risk Analysis

Portfolio Management,Whitespace

Analysis

Software

Technology

OptimizeIdea

Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference

October 29 – November 2, 2011 | Phoenix, Arizona

Building the Infrastructure; Sharing

• Create common knowledge base searchable by all company users.

• Create and maintain user group to share and document best practices.

Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference

October 29 – November 2, 2011 | Phoenix, Arizona

Deployment; Increasing User Base

• All organizations are different. Strength and weakness of a decentralized organization

• Deployment– Experts– Team Based– Cultural

ART SCIENCE TOOL

Experts

Team Based

Cultural

Time/Experience/Integration

People/ Decision Makers

Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference

October 29 – November 2, 2011 | Phoenix, Arizona

Take-Away

• Single company development approach.

• Multi-company best practice development scale up.

• Integrated infrastructure when growth demanded it.

• Need to recognize different deployment strategies and/or levels of maturity.

• Communication