introduction to the instagiv mobile platform

Introduction to the instaGiv Mobile Platform

The instaGiv MissionTo enable charities to maximise the potential of

mobile fundraising and donor engagement,using mobile technologies and digital media .

Clients

Testimonials

“The InstaGiv system is inexpensive, easy to use, and the staff are terrific at advising and helping with developing campaigns in order to solicit those vital donations” Andrew Given, Trust and Research Manager, English National Opera

“With their excellent platform and industry insight It's an absolute pleasure to be working with instaGiv. Best of all, there is always a happy voice on the end of the phone if you need help.” Rob Green, Digital Fundraising Manager, Alzheimer's Society

“I can’t believe how easy it is to use and how much collateral you get! ” Caroline GregoryDirect Marketing, Senior Fundraiser.,Action for Children

Why Mobile?• The phone is the first truly personal medium

• The first mass penetration mechanism

• The phone is always carried

• The phone is the always on mass medium

• Mobile provides an instant payment channel

• Mobile makes traditional media interactive

Mobile: Power vs Reach

Mobile Donations: How?

How Shortcode: 70700

Keyword: RADIO3

Premium SMS billing uses short - codes & keywords

Try it Now...

Text : instagiv7

To : 88080Will cost 1 standard rate text message.

Or Scan:

100% Outpayment

Multi-Channel

Single Giving

Supporter sends text Donation

Outbound “thank you” sms with link to video

Outbound call to convert to DD

Day 1 Day 45 Day 70

Single Giving Regular Giving

Regular SMS Giving

Mobile Regular Giving Key Features

• Multiple amounts - £1.50- £10 • 100% operator payouts• SKIP option • Online real time dashboard• Digital promotional tools• Full compliance support• Donor Helpline

Single Giving Regular Giving Street Fundraising

On Street Sign upTablet PrintMobile

Single Giving Regular Giving Street Fundraising

Call Centres

Call Centre: Inbound

Call Centre: Outbound

Single Giving Regular Giving Street Fundraising

Call Centres

App’s & API’s

Embed Mobile in AppsMobile Services can be integrated with all platforms & apps.

API’s

Mobile Services can be integrated into all types of Database, in real time and also by using FTP & CSV.

Inbound Mobile Data can be formatted to integrate with your donor profiling tools.

Segments can be exported from your donor profiling tools or import into our mobile services.

Single Giving Regular Giving Street Fundraising

Call Centres

App’s & API’s

Text To Screen

Real Time Donations Graph

Single Giving Regular Giving Street Fundraising

Call Centres

App’s & API’s

Text To ScreenInbound Advocacy

Single Giving Regular Giving Street Fundraising

Call Centres

App’s & API’s

Text To ScreenInbound Advocacy

Outbound SMS

Outbound SMSOutbound SMS has a 99% Open Rate.

Compare this to Email – 20%

Single Giving Regular Giving Street Fundraising

Call Centres

App’s & API’s

Text To ScreenInbound Advocacy

Outbound SMS

CSR

SMS & CSR

Single Giving Regular Giving Street Fundraising

Call Centres

App’s & API’s

Text To ScreenInbound Advocacy

Outbound SMS

Events

CSR

Events Fundraising by SMS

Single Giving Regular Giving Street Fundraising

Call Centres

App’s & API’s

Text To ScreenInbound Advocacy

Outbound SMS

Events

CSR

Using mobile: How?

1) Is mobile to be an integral part of your charities mid / long term strategy?

2) Define objective

Fundraising / awareness / engagement / communication – all.

3) Define approach

Mobile SMS / Mobile web / Mobile App

4) Integrate into fundraising cycle

5) Integrate into donor acquisition cycle

6) Integrate with social media

7) Test and measure

SMS Packages

Q & A