introduction to the adwords api

THE MAGIC OF THE ADWORDS APIWill Marlow, LLC

What? Who? ConclusionBenefits

What is an API?(Application Programming Interface)

APIs are to the modern world what interchangeable parts were to the industrial revolution.

An API let’s you PROGRAM a sophisticated APP that INTERFACES with another application.

Benefits of the AdWords API

Control bids according to business objectives

More precise geo-targeting Budget pacing according to daily

weekly monthly targets Reports that are automated and

custom tailored to you Optimize according to rule-based

triggers

What? Benefits Who?

100% Custom AdWords Deployment.

Conclusion

Who Should Use the AdWords API?

Venture-backed companies with extremely aggressive growth targets

Companies with huge product inventories Anyone promoting events or other time-

sensitive campaigns Companies with thousands of keywords

and ~$25k or more monthly budget

What? Benefits Who?

If you think your AdWords campaigns would benefit by

using the AdWords API to improve

management/automation/reporting, let’s talk.

Will Marlow

will@willmarlow.com

Thank you.

What? ConclusionTips for success

Benefits