introduction to persuasive writing
Post on 23-Feb-2016
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Introduction to Persuasive Writing
Propaganda
• Authors sometimes use techniques to persuade you to act a certain way based on emotions.
Bandwagon Effect
• A technique that suggests that most people support or oppose an issue.
Peer Pressure
• When an author tries to convince you that “everybody” is thinking or doing what the author says, and if the reader does not agree he will lose respect.
Repetition
• When an author tries to make an idea memorable even if it is not supported by clear reasoning.
Transfer
• When an author stirs the reader’s feelings about one thing and transfers those feelings to something else.
Loaded Words
• Writers use these words with highly emotional or controversial topics to “press our buttons”.
Name-calling
• When a writer makes accusations that are not supported by facts.
Stereotyping
• When a writer uses an unfair image of a group to make a point that isn’t true.
Snobbery
• A technique used by a writer to make people think they are better than others by acting a certain way.
“Ordinary Folks”
• A technique used by writers to connect itself with simple values and down-to-earth people.
Glittering Generalities
• When a writer uses patriotic, attractive, or catchy words that don’t really say anything.
Scientific Claim
• When the writer attempts to convince the reader that a product or idea is accurate or approved.
Testimonial
• A technique used by a writer that tells you to base your decision on what someone else thinks.
Scare Tactics
• A technique that communicates possible negative effects with strong and unsupported images that make people act out of fear.
Guilt by Association
• A technique that implies that if your friend did something bad, then you are probably guilty, too.
Appeal to Patriotism
• A technique that implies that a person may or may not be a truly dedicated citizen.
Word Bank for Crossword Puzzle
Propaganda SnobberyBandwagon Effect “Ordinary Folks”Peer Pressure Glittering GeneralitiesRepetition Scientific ClaimTransfer TestimonialLoaded Words Scare TacticsName-calling Guilt by AssociationStereotyping Appeal to Patriotism
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