introduction to patient centricity in medcomms

Confidential- Takeallnecessaryprecautionstoprotectitscontents

IntroductiontoPatientCentricityinMedCommsLauriArnstein

MedComms NetworkingBrunchClub,4April2018

www.MedCommsNetworking.com

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LauriArnsteinPatientPartnershipLiaisonatEnvisionPharmaGroup

Letmeintroducemyself..

Medic

Medicalwriter

Patientinvolvement

Puttingthepatientfirstinanopenengagementofthepatient,torespectfullyandcompassionatelyachievethebestexperienceandoutcomeforthatpersonandtheirfamily.

Whatispatientcentricity?

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Wherecanpatientsbeinvolvedinmedicinesdevelopment?

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Acrossthewholelifecycle!

Wherecanpatientsbeinvolvedinmedicinesdevelopment?

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Acrossthewholelifecycle!

Patientsareseeking,creatingandsharingscientificcontent

6https://shift.ms/forums/topic/the-lancet-which

https://www.patientpower.info/blog/2018/01/04/san-antonio-breast-cancer-symposium-from-the-advocate-s-perspective

Pharma’sposition

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Opportunities!

Barriers?

Keyopportunity:Plainlanguagesummaries

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• Clear,accessible,relevantscientificcontent

• Co-createwithpatients• Improvedpatient-doctorcommunication

• Cost&addedcomplexity• Perceivedas‘cherrypicking’data?

• Complianceconcerns(butcommunication≠promotion!)

Summary

• Thereisamovewithinpharmatoinvolvepatientsineverystageofthemedicinesdevelopmentlifecycle

• Rapidlyevolvingspace– patientsarenotwaitingforus!

• Manyopportunitiesforpatientinvolvementinmedcomms – pharmaneedpracticalguidancetonavigatecurrentchallenges

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Thankyou!

Lauri.Arnstein@EnvisionPharmaGroup.com@dr_larnstein

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Anyquestions?