introduction mizella . contents mizella co. mizella history assets swot analyze research &...

INTRODUCTION INTRODUCTION MIZELLAMIZELLAwww.mizella.com

CONTENTS

MIZELLA Co. MIZELLA HISTORY ASSETS SWOT ANALYZE

RESEARCH & DEVELOPMENT MERRY-M PROSYS PLENTREE

VISION

MIZELLA Co.

MIZELLA

SPECIALIZED IN ODM / OEM

MOTTO “Only Best Quality can receive Customer's Trust"

ESTABLISHED in Feb. 2000

Dev. of Export-Oriented Brands

R & D AREAR & D AREA

MIZELLA

BodyBodyCareCare

BodyBodyCareCare

HairCleansing

HairCleansing

HairPerm

HairPerm

SanitaryAID

SanitaryAID

HairTreatment

HairTreatment

HairHairCareCare

HairHairCareCare

SkinSkinCareCare

SkinSkinCareCare

HISTORY

20002000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CARE, and SANITY AID facility operation

Contracted an agreement on ODM with CREATE Co.

Manufactured GLOSS brand products (GLOSS IRON PERM etc.)

20012001 Moved to a larger

facility located in 732-1 Gojan-dong,

Nandonggu, Incheon, Korea

Added to a facility in Hairdye Line

20022002 Purchased

current factory site and building, and enlargement of a warehouse

20032003 Renewal of GLOSS

brand all products Restructured of

Management Policy Specializing in OEM /

ODM Development of

Export-Eriented Brands

20042004 Contracted an

agreement on OEM with

LG Household & Health Care Obsidian Co.

20052005 Moved to

newly constructed current facility

Won the ISO 9001 & KSA 9001 Certification20062006

Released a professional hair care brand PROSYS

20072007

Contracted an agreement on OEM with MNS

20002000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation

Contracted an agreement on OEM with CREATE Co.

Manufactured GLOSS brand products (GLOSS IRON PERM etc.)

HISTORY

20012001 Moved to a larger facility Added to a facility in Hairdye Line

20022002 Purchased current factory site and enlarged a warehouse

20032003 Renewal of GLOSS

brand all products Restructured of

Management Policy Specializing in OEM /

ODM Development of

Export-Eriented Brands

20042004 Contracted an

agreement on OEM with LG Household & Health

Care Obsidian Co.

20052005 Moved

to newly constructed current facility

Won the ISO 9001 & KSA 9001 Certification

20062006 Released

a professional hair care brand PROSYS 20072007

Contracted an agreement on OEM with MNS

20082008 Opened to

export to Hong kong, Singapore, Vietnam, China and USA

Won the ISO 9001 / 14001 certification

Certify the venture business no 20080105504

Released Professional Hair Care Brand MERRY M

Contracted an agreement on KOSLINK

20002000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation

Contracted an agreement on OEM with CREATE Co.

Manufactured GLOSS brand products (GLOSS IRON PERM etc.)

20002000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation

Contracted an agreement on OEM with CREATE Co.

Manufactured GLOSS brand products (GLOSS IRON PERM etc.)

20032003 Renewal of GLOSS brand all products Restructured of Management Policy

Specializing in ODM / OEM Dev. of Export-Oriented Brands

20042004 Contracted an agreement on ODM with

OBSIDIAN (LG)

HISTORY

20032003 Renewal of GLOSS

brand all products Restructured of

Management Policy Specializing in OEM /

ODM Development of

Export-Eriented Brands

20042004 Contracted an

agreement on OEM with LG Household & Health

Care Obsidian Co.

20052005 Moved

to newly constructed current facility

Won the ISO 9001 & KSA 9001 Certification

20062006 Released

a professional hair care brand PROSYS 20072007

Contracted an agreement on OEM with MNS

20092009 Released the

Scalp Care System brand PLENTREE

Contracted an agreement on OEM with

TRUC LAM TRADING STOCK Co. (VIETNAM)

PD SENTOSA (INDONESIA)

TOP WAY HAIR CARE TRADING (SINGAPORE)

AGA PRODUCT (US)

J&S INTERNATIONAL TRADES (NEPAL)

HISTORY

20052005 Moved to current facility ISO 9001 & KSA 9001 Certification

20062006 Released a Professional Hair Care Brand PROSYS

20072007 Contracted an agreement on ODM with MNS

20032003 Renewal of GLOSS

brand all products Restructured of

Management Policy Specializing in OEM /

ODM Development of

Export-Eriented Brands

20042004 Contracted an

agreement on OEM with LG Household & Health

Care Obsidian Co.

20052005 Moved

to newly constructed current facility

Won the ISO 9001 & KSA 9001 Certification

20062006 Released

a professional hair care brand PROSYS 20072007

Contracted an agreement on OEM with MNS

20102010 Contracted

an agreement on OEM with

SHANGRILA-LEAP INTERNATIONAL (MIYANMA)

SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)

Established the new Research Institute

Director : Ji Yeon, Kang

HISTORY

20082008 Opened to export to Hong kong, Singapore, Vietnam, China and USA

ISO 9001 / 14001 certification Venture business no 20080105504 Released Professional Hair Care Brand MERRY M

Contracted an agreement on ODM with KOSLINK

20032003 Renewal of

GLOSS brand all products

Restructured of Management Policy

Specializing in OEM / ODM

Development of Export-Eriented Brands

20042004 Contracted an

agreement on OEM with

LG Household & Health Care Obsidian Co.

20052005

Moved to newly constructed current facility

Won the ISO 9001 & KSA 9001 Certification

20062006

Released a professional hair care brand PROSYS

20072007

Contracted an agreement on OEM with MNS

20102010 Contracte

d an agreement on OEM with

SHANGRILA-LEAP INTERNATIONAL (MIYANMA)

SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)

Established the new Research Institute

Director : Ji Yeon, Kang

HISTORY

20092009 Released the Scalp Care System Brand PLENTREE

Contracted an agreement on ODM with TRUC LAM TRADING STOCK (VIETNAM) PD SENTOSA (INDONESIA) TOP WAY HAIR CARE TRADING (SINGAPORE) AGA PRODUCT (US) J&S INTERNATIONAL TRADES (NEPAL)

20032003 Renewal of

GLOSS brand all products

Restructured of Management Policy

Specializing in OEM / ODM

Development of Export-Eriented Brands

20042004 Contracted an

agreement on OEM with

LG Household & Health Care Obsidian Co.

20052005

Moved to newly constructed current facility

Won the ISO 9001 & KSA 9001 Certification

20062006

Released a professional hair care brand PROSYS

20072007

Contracted an agreement on OEM with MNS

20102010 Contracte

d an agreement on OEM with

SHANGRILA-LEAP INTERNATIONAL (MIYANMA)

SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)

Established the new Research Institute

Director : Ji Yeon, Kang

HISTORY

20102010 Contracted an agreement on ODM with

SHANGRILA-LEAP INTERNATIONAL (MYANMA)

SHAOYANG SUNSHINE HAIR PRODUCTS (CHINA)

Established the new Research Institute Director : Ji Yeon, Kang

20032003 Renewal of

GLOSS brand all products

Restructured of Management Policy

Specializing in OEM / ODM

Development of Export-Eriented Brands

20042004 Contracted an

agreement on OEM with

LG Household & Health Care Obsidian Co.

20052005

Moved to newly constructed current facility

Won the ISO 9001 & KSA 9001 Certification

20062006

Released a professional hair care brand PROSYS

20072007

Contracted an agreement on OEM with MNS

20102010 Contracte

d an agreement on OEM with

SHANGRILA-LEAP INTERNATIONAL (MIYANMA)

SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)

Established the new Research Institute

Director : Ji Yeon, Kang

ASSETS

2010 & 2011

2012 GOAL

YEAR SALES TURNOVER NET EXPORT

2010 3,019,196 US$ 392,495 US$

2011 3,006,779 US$ 451,017 US$

YEAR SALES TURNOVER NET EXPORT

2012 4,000,000 US$ 600,000 US$

SWOT ANALYZE

RESEARCH & DEVELOPMENT

NATURAL HERBAL EXTRACTS NATURAL HERBAL EXTRACTS & RED GINSENG EXTRACTS & RED GINSENG EXTRACTS

RICH IN SAPONINS, FLAVONOIDS, PANAXANS, ANTIOXIDANTS

AID IN DEFENDING THE BASIC HEALTH OF THE SCALP & HAIR

THE SELF-BRAND MERRY-MMERRY-M HAIR CLEANSING PRODUCTS HAIR PERM PRODUCTS HAIR TREATMENT PRODUCTS HAIR STYLE & ESSENCE PRODUCTS

Research & Development

BLUE MARINE COMPLEXBLUE MARINE COMPLEX HELPS TO PROTECT THE HAIR FROM DAMAGE PROVIDING AMINO-ACIDS & NATURAL NUTRIENTS

EXTRACTED FROM - BROWN ALGAE(TANGLE), GREEN ALGAE(CHLORELLA), RED

ALGEA(LAVER)

THE SELF-BRAND PROSYSPROSYS HAIR CLEANSING PRODUCTS HAIR PERM PRODUCTS HAIR TREATMENT PRODUCTS HAIR STYLE & ESSENCE PRODUCTS

Research & Development

COMPLEX EXTRACTS DERIVED FROM ORGANIC COMPLEX EXTRACTS DERIVED FROM ORGANIC FRUITSFRUITS

AGE REGISTER MOISTURIZE THE HAIR

THE SELF-BRAND PLENTREEPLENTREE SCALP SPA SHAMPOO SCALP SPA TONIC SCALP SPA SCALING

Research & Development

ARGAN OIL INGREDIENTARGAN OIL INGREDIENT AGE REGISTER MOISTURIZE THE HAIR

ODM & OEMODM & OEM PERM PRODUCTS HAIR OIL PRODUCTS ODM & OEM VENDERS : WELCOS, CREATE..,

ETC.

Research & Development

VISION

VISION

JUMPING INTO A LEADING POSITIONAMONG THE WORLD’S COMPANY

MAXIMIZE EXPORT VOLUME

INCREASE OF

TARGET : CGMP CERTIFICATION

THANK YOU !