intro to presentations

PRESENTER:

DAVID SILVERSTEIN

DATE XX, 2010

Intro to Presentations

Overview

50-min Presentation with Q&A

Presentation Strategies

Reason to Present

Images v. Text

Slide Style & Layout

Content & Recall

Using Stories to Explain

Why?

NAE concludes*:

1. Elected representatives are ill-equipped to make decisions about tech-related issues.

2. Students, parents & teachers remain uniformed about engineering and the contributions of the field which continues to deter students from studying engineering.

3. Engineers often do not rise to management positions.

*Raising Public Awareness of Engineering: National Academy of Engineering, National Academies Press, 2002.

Start: 3 Questions

How do you feel about giving a presentation?

Have you ever attended a good presentation?

What do you remember about it?

Have you ever attended a bad presentation?

What do you remember about it?

GOOD PPT PRESINTATIONS

MAKING EFFECTIVE POWERPOINT PRESINTATIONS:A HOW-TO GUIDEAND WHAT TO CONCIDER

EFFECTIVE POWERPOINT PRESENTATIONS:A HOW-TO GUIDEAND WHAT TO CONSIDER

EFFECTIVE POWERPOINT PRESENTATIONS:

PRESENTER:

DAVID SILVERSTEIN

MONTH XX, 2010

EFFECTIVE POWERPOINT

EFFECTIVE POWERPOINT

Presented By David Silverstein

Month XX, 2010

EFFECTIVE POWERPOINT PRESENTATIONS

Presented By David Silverstein

Month xx, 2010

EFFECTIVE POWERPOINT PRESENTATIONS

Presented By David Silverstein

Month xx, 2010

David Silverstein Month xx, 2010

Effective PowerPoint

Presented by David Silverstein

Month xx, 2010

Effective PowerPoint

Presented by David Silverstein

Month xx, 2010

Effective PowerPoint

Presentations 5 Rules⇢

1. Don’t PPT Yourself Out of the Presentation

2. Images v. Text

3. Style – Professionalism Pays More

4. Content & Recall

5. Tell a Story

Don’t PPT Yourself Out

Don’t PPT Yourself Out

Why give a presentation?

What makes them so boring?

Don’t PPT Yourself Out

Don’t Read Presentation or Email? Slides reinforce. Not repeat.

Slides & Notecards Bullets/images = launching points ‘Hook’ to hang the idea on

Interact & Converse Glance v. Engage Technology has made presenting easier/essential

Don’t PPT Yourself Out

Know Why Why give this presentation? What’s the goal? Type = Informational? Motivational? Brainstorm?

Know Who Who is your audience? How informed are they? Superiors? Or colleagues? How many?

Know When & Where How long? Do not run over time. Arrive early to set-up & troubleshoot. Expect time afterwards for questions.

A.U.D.I.E.N.C.E.

Analysis

Understanding

Demographics

Interest

Environment

Needs

Customized

Expectations

A.U.D.I.E.N.C.E.

Analysis – Who are they? How many will be there?

Understanding – What is their knowledge of the subject?

Demographics – What is their age, sex, background?

Interest – Why are they there? Who asked them to be there?

Environment – Where will I stand? Can they all see/hear me?

Needs – What are their needs? What are your needs?

Customized – What specific needs do you need to address?

Expectations – What do they expect to learn/hear from you?

Images vs. Text

Images v. Text

Appearance counts!

“It's 70% how you look, 20% how you say it, and 10% what you say.” – Eddie Izzard, comedian

“Three elements in the message: words account for 7%, tone of voice accounts for 38%, & body language accounts for 55% of the message.” – A. Mehrabian, UCLA Psych. Prof.

A Picture Is Worth…

Images create: Faster impact Greater understanding Further integration Visual variety

Examples: Charts, Tables, Graphs, Etc Diagrams, Drawings Photos, Scans, Screen shots Avoid clip art!

Where are your eyes drawn?

Photosynthesis:

(photo = light, synthesis = putting together)

is the synthesis of glucose from sunlight,

carbon dioxide and water, with oxygen as a waste product. It is arguably

the most important biochemical pathway

known.

Where are your eyes drawn?

Photosynthesis(photo = light, synthesis = putting together)

Let Images Tell the Story

Vandalism? Or political statement?

Turn Text Into Image

Our third quarter earnings were the highest of the year, with our East segment reporting an almost two hundred percent increase over the first and second quarters in the East, and a one hundred percent increase over our West & North segments.

or

Which has a stronger or quicker impact?

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

Graphs v. Charts

Which illustrates the implications faster?

1st Qtr 2nd Qtr 3rd Qtr 4th QtrEast 20.4 27.4 90 20.4West 30.6 38.6 34.6 31.6North 45.9 46.9 45 43.9

This chart?

Graphs v. Charts

Or this graph?

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

Images v. Text – Proof

Eight slides ago…

What was Eddie Izzard wearing in the photo?

What was the professor’s school & field?

What percentage does each aspect account for?

ABody Language = 58%

Words = 7%Tone of Voice = 35%

BBody Language = 55%

Words = 7%Tone of Voice = 38%

CBody Language = 57%

Words = 8%Tone of Voice = 35%

Visual Displays – Examples

Cuttlefish are marine animals of the order Sepiida. Special photochromatic skin allows them to alter color at will. In addition, their eyes are among most developed in animal kingdom and can perceive the polarization of light. Also, they have three hearts which pump green-blue blood.

Visual Displays – Examples

Cuttlefish:

1. marine animals of the order Sepiida.

2. Special photochromatic skin allows them to alter color at will.

3. In addition, their eyes are among most developed in animal kingdom and can perceive the polarization of light.

4. Also, they have three hearts which pump green-blue blood.

Visual Displays – Examples

Cuttlefish:

• Marine animals

• Order = Sepiida

• Photochromatic skin alters color at will

• Eyes perceive polarization of light (among most developed in animal kingdom)

• 3 hearts; green-blue blood

Visual Displays – Examples

Eyes sense polarization of light (among most developed in

animal kingdom)

CUTTLEFISH (Sepiida Order)

Has 3 hearts &green-blue blood

Photochromatic skin; can alter color at will.

Visual Displays – Examples

What’s more interesting?

Chrysaora fuscescens (sometimes generally referred to as the Pacific sea nettle or the West Coast sea nettle) is a common variety of true jellyfish, found in the Pacific Ocean mostly near the coast from California to Alaska (perhaps also to Japan).

Diameter of the body (the "bell") can be greater than 1 meter, although most are less than 50 cm across. The long, complicated, spiraling oral arms and the 24 tentacles may trail as far as 3.6 to 4.6 meters behind the bell.

Visual Displays – Examples

Chrysaora Fuscescens* aka: Pacific Sea Nettle, West Coast Sea Nettle

The "bell“ or body can be greater than one meter in

diameter, though most are ≤50 cm

across.

*Located in the Pacific near California and Alaska (& perhaps Japan).

The long, spiraling oral

arms & the 24 tentacles may trail as far as

3.6-4.6 meters behind the bell.

What’s more interesting?

Visual Data – Examples

Again, what’s more interesting to engage?

The Bluefeld Board of Commissioners invites the citizens of Bluefeld to a site visit for the proposed new recreation center – Smith Hall. The site in consideration for the new building is across from the Heating Plant (Acorn Street) on the portion of the land where the old parking lot stands.

 The Board of Commissioners, Carol Reed (Director), the architect, and construction manager will all be in attendance. Refreshments and food will be served from 1pm to 3pm on Saturday.

SITE VISIT: 1-3p, Saturday March 6, 2008

Food & drinks will be served.

Visual Data – Examples

Future Site of the New Recreation

Center:Smith Hall

The Board of Commissioners, Carol Reed (Director), Brian Jones (Architect), and Joan Smith (Construction Manager) will attend.

Extended Text

Do not try to explain your points in written paragraphs like this one. Your audience does not want to read along with you, nor can they effectively. Consider how difficult it is to read and listen to a speaker at the same time. Confusion sets in. People stop listening. Instead, only use key words or phrases to create a ‘hook’ for your audience, and break up your information into small soundbyte-size segments with images, bullets and/or numbers. Also, stick to 3-5 points per slide, as audiences have limited recall & attention spans.

Which is more accessible?

Style & Professionalism

Style – Font Choice

Is this presentation for your co-workers or friends?

Don’t keep changing font or size

Use simple font – no cursive

Style – Font Choice

Slide titles at least 28pt

How well can you read this? How well can you read this?

How well can you read this?

How well can you read this?

How well can you read this?

Text should be readable from back wall.

Style – Font Choice

Sans Serif = Easier to Read Arial

Trebuchet

Verdana

Serif = Harder to Read Times New Roman

Century

MS Mincho

Style – Background

Consider how difficult it is to read this?

Style – Background

Consider how difficult it is to read this?

Style – Background

Consider how difficult it is to read this?

Style – Background

Consider how difficult it is to read this?

Style – Font Color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

Style – Font Color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

Style – Font Color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

• Consider contrast with background color

Style – No Animations

Animations look ridiculous.

Use animations as last resort.

They distract from your points.

They make you look amateurish.

Content & Recall

Death By PowerPoint

The complexity of American strategy in Afghanistan – http://www.nytimes.com/2010/04/27/world/27powerpoint.html?th&emc=th

Content – K.I.S.S.

Keep It Simple Stupid Audience can’t remember everything 3 aspects for audience to remember Topic tree – 3 points & 3 sub-points

Presentation Strategies

Image Considerations

Image more

interesting

Less Text

Graphs, Charts, Etc

Style Considerations

Font Choice

Background

Examples

Storytelling

Human Activity

Details = Interest

Examples

Content & Recall

To simplify:

Approximate 1-2 min per slide

Use simple titles – 1 Line ONLY

Use key framework slides: Overview, Recap, Q&A

Use transitional slides for information shifts

Consider appendix slides (if necessary)

Consider handouts

Storytelling

Storytelling: Color Blindness

Color Blindness: 1 in 12 people have some sort of color deficiency About 8% of men and 0.4% of women in the US

Four kinds of color vision: Trichromat: Regular vision is Trichromatic - it uses all three color receptors

(red/green/blue). In practice, the cone cells in your eyes are called L, M and S (for long, medium and short wavelength reception), but the colors they 'see' are closer to Yellow, Green and Blue. The wavelengths they pick up are vastly overlapping, so green light hits all three in varying degrees.

Anomalous Trichromat: People with Anomalous Trichromatic vision use all three color receptors but reception of one pigment is misaligned.

Dichromat: People with Dichromatic vision use only 2 of the 3 visual pigments - red, green or blue is missing.

Monochromat (Achromatopsia)

Storytelling: Color Blindness

When I was 14…

Storytelling: Color Blindness

1 in 12 people 8% men, 0.4% women (US)

4 Types Trichromat: overlapping pigmentsAnomalous Trichromat:1 pigment misalignedDichromat: only use 2 of 3 visual pigments; 1 missingMonochromat: only 1 pigment; 2 missing

Storytelling

We are natural storytellers: Essential human activity Details create interest Best stories = Real-life examples ‘I saw a dog’ Example

Stories make your information: Applicable to your audience Memorable & transferable Shakespeare Example

Storytelling: Mistakes

Mistake 1: Using Inappropriate Stories

Mistake 2: Using Too Many Stories

Mistake 3: Getting Too Personal

Additional Ideas

Additional Ideas

Practice, Practice, Practice

Rehearse w/friends

Review video – but not day before

Learn how to talk about your subject

Practice = Time to come up with examples

Practice, Practice, Practice

Studies suggests that we remember:

• 10% of what we read

• 20% of what we hear

• 30% of what we see

• 40% of what we see & hear

• 70% of what we discuss with others

• 80% of what we experience

• 95% of what we teach others

Additional Ideas

Practice, Practice, Practice Rehearse w/friends Review video – but not day before Learn how to talk about your subject Practice = Time to come up with examples

Overcoming Nerves Breathe – Before & During Silence is natural and useful Expecting audience reaction Knowing why you are presenting helps!

Additional Ideas (Cont.)

Control Your Environment Consider handouts Consider Q&A approach Arrive early to pre-empt problems Minimize distractions: no cellphone, no keys, etc Bring water & watch

Q & A Tips Don’t BS; promise to research & report back Consider appendix slides to answer questions Repeat question out loud so all can hear

Recap 5 Rules⇢

1. Don’t PPT Yourself Out of the Presentation

2. Images v. Text

3. Style – Professionalism Pays More

4. Content & Recall

5. Tell a Story

Workshop Survey

Thank you…

Any Questions?