interpreting controversy

INTERPRETING CONTROVERSY

Do I have to???

Why interpret controversy

Interpreting controversial topics is hard to avoid

Interpretive goals: Create opportunities to connect Provocation

What are your controversial topics?

The techniques

1. Listen2. Interpret multiple points of view3. Never replace one meaning with another4. Give your agency’s position equal time5. Differentiate: Interpretation v people

mgmt6. Plan for balance of effect

7. Acknowledge disagreements8. Use universal concepts9. Make gestures of respect10. Use accurate language11. Create strategies ahead of time

Interpretation v AdvocacyINTERPRETATION ADVOCACY

Provoking interest, exploration, discussion of multiple perspectives

Promoting or defending one perspective

Provide a Safe Environment

Use facilitation techniquesPRESENTER FACILITATOR

Transmits information

Provides answers 1-way

communication Self-focus

Allows self-discovery Provides questions 2-way

communication Resource/visitor

focus

The Interpretive Equation and Climate

Change

KR + KA + AT = IOKSKP

INTERPRETING CONTROVERSY

Do I have to???

Don’t just do it…

EMBRACE IT!!

SHANNAN MARCAKPublic Affairs Specialist

Grand Canyon National Parkshannan_marcak@nps.gov

928-638-7958