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Get the latest statistics on online marketing, e-commerce and related digital media!

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Internet Statistics Compendium

Usage and Demographics

Global reach/ penetration of interactive services

The internet reaches 30% of the global population and there are more than 2bn users worldwide. North

American leads the world for internet penetration

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What users are doing and looking at online

Business travellers lead leisure travellers for sharing information online during trips

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Social Media

Market growth and trends

Social networks reach is 22% of the global

population. North America leads the world for social

network penetration

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Facebook

The US leads the world for number of

Facebook users.

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Brands are acquiring fans at a rate of 9% per month.

Facebook

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LinkedIn

There are approximately 147m LinkedIn members

worldwide. 57.9% of LinkedIn members are

male.

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34.3% of LinkedIn members are aged 25-

34

LinkedIn

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43.4% of LinkedIn members are in North

America.

LinkedIn

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The US, Canada, the UK, India and Brazil

are key LinkedIn countries.

LinkedIn

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LinkedIn

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LinkedIn

79% of all LinkedIn members are in 10

countries.

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LinkedIn

LinkedIn member demographics around

the world.

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LinkedIn

LinkedIn member gender by country

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LinkedIn

Regionally, LinkedIn’s user base is growing

fastest in Latin America (85.3% YoY)

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E-commerce

Online banking

The UAE leads the world for banking consumers buying financial products

online

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Online banking

Younger banking customers (Gen Y) are most likely to use or

consider using mobile banking services

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Online banking

Banking customers in India are the most eager

to pay for Twitter/Facebook

transaction notifications from banks

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Security and fraud

81% of travel customers aged 50+ are “increasingly concerned about people or

companies misusing my personal data”

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Search Engine Marketing

Overall market figures

Search ROI increased by 18% quarter-on-quarter

during 2011

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Overall market figures

Google accounts for 81% of search spend share

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Overall market figures

Yahoo/Bing rose by 5% quarter-on-quarter

during 2011

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Overall market figures

Yahoo/Bing clicks deliver 14% more revenue than

Google

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Overall market figures

Yahoo/Bing ROI is 9% more than Google

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Paid search/pay per click (PPC)

Paid search in the APAC region grew more than 150%

between Q2 and Q4 2011

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Paid search/pay per click (PPC)

Google accounts for around 65% of paid search advertising

spend

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Paid search/pay per click (PPC)

Bing leads global search engines for costs per

clicks

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Mobile search

Mobile currently accounts for 7-8% of

search spend

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Mobile search

Tablets account for 50% of mobile search spend

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Mobile and tablet CTRs are higher than desktop

campaigns

Mobile search

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Internet Advertising

Advertising formats

Facebook ad spend increased by 109%

between Q3 and Q4 2011

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Advertising formats

70% of Facebook ad impressions are

accounted for by the top five sectors

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Advertising formats

For offsite Facebook campaigns, finance accounts for over

60% of impressions

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Advertising formats

27.7% of display ad impressions occur on

social networks

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Facebook accounts for 28% of display ad publisher share

Advertising formats

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Online advertising response rates

Across Canada, France, Germany, UK and the US, Facebook click through rates increased by 18%

during 2011

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Online advertising response rates

For Facebook ads, food and drink boasts the

highest click through rates

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Online advertising rates

Facebook ad clicks increased by 105%

between Q3 and Q4 2011

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Online advertising rates

Across Canada, France, Germany, UK and the US Facebook CPM rates have increased by 23% during

2011

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Site Performance and User Technology

Desktop browsers

Average widths and heights of Gecko

(Firefox/Mozilla/etc.) browsers on the Linux

operating system

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Desktop browsers

Average widths and heights of Gecko

(Firefox/Mozilla/etc.) browsers on the Mac

operating system

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Desktop browsers

Average widths and heights of Gecko

(Firefox/Mozilla/etc.) browsers on the Windows

operating system

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Desktop browsers

Average widths and heights of Internet

Explorer on the Mac operating system

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Desktop browsers

Average width and heights of the Internet Explorer on

the Windows operating system

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Desktop browsers

Average widths and heights of Opera on the Linux operating system

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Desktop browsers

Average widths and heights of the Opera on

the Mac operating system

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Desktop browsers

Average widths of Opera on the Windows operating system

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Desktop browsers

Average widths and heights of Safari on the Mac operating system

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Desktop browsers

Average widths and heights of Safari on the

Windows operating system

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Mobile growth trends

Market size and demographics

Mobile reaches 86% of the global population

and there are more than 8.5bn subscribers

worldwide

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Mobile advertising spend

Google accounts for 96% of mobile ad

spend

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The iPad

In South America and Africa, professionals who use iPads do so

more for work purposes

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The iPad

16% of professionals say their iPad has

completely replaced their laptop

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The iPad

72% of professionals buy fewer

newspapers because they now own and

iPad

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The iPad

79% of professionals always use their

iPad for web browsing

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The iPad

75% of owners in Africa chose the iPad over

other devices because they “read or heard good

things”

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The iPad

39% of iPad owners in South America would

consider buying a different tablet next

time

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