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Internet Statistics Compendium
Usage and Demographics
Global reach/ penetration of interactive services
The internet reaches 30% of the global population and there are more than 2bn users worldwide. North
American leads the world for internet penetration
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What users are doing and looking at online
Business travellers lead leisure travellers for sharing information online during trips
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Social Media
Market growth and trends
Social networks reach is 22% of the global
population. North America leads the world for social
network penetration
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The US leads the world for number of
Facebook users.
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Brands are acquiring fans at a rate of 9% per month.
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There are approximately 147m LinkedIn members
worldwide. 57.9% of LinkedIn members are
male.
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34.3% of LinkedIn members are aged 25-
34
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43.4% of LinkedIn members are in North
America.
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The US, Canada, the UK, India and Brazil
are key LinkedIn countries.
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79% of all LinkedIn members are in 10
countries.
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LinkedIn member demographics around
the world.
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LinkedIn member gender by country
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Regionally, LinkedIn’s user base is growing
fastest in Latin America (85.3% YoY)
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E-commerce
Online banking
The UAE leads the world for banking consumers buying financial products
online
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Online banking
Younger banking customers (Gen Y) are most likely to use or
consider using mobile banking services
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Online banking
Banking customers in India are the most eager
to pay for Twitter/Facebook
transaction notifications from banks
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Security and fraud
81% of travel customers aged 50+ are “increasingly concerned about people or
companies misusing my personal data”
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Search Engine Marketing
Overall market figures
Search ROI increased by 18% quarter-on-quarter
during 2011
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Overall market figures
Google accounts for 81% of search spend share
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Overall market figures
Yahoo/Bing rose by 5% quarter-on-quarter
during 2011
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Overall market figures
Yahoo/Bing clicks deliver 14% more revenue than
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Overall market figures
Yahoo/Bing ROI is 9% more than Google
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Paid search/pay per click (PPC)
Paid search in the APAC region grew more than 150%
between Q2 and Q4 2011
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Paid search/pay per click (PPC)
Google accounts for around 65% of paid search advertising
spend
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Paid search/pay per click (PPC)
Bing leads global search engines for costs per
clicks
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Mobile search
Mobile currently accounts for 7-8% of
search spend
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Mobile search
Tablets account for 50% of mobile search spend
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Mobile and tablet CTRs are higher than desktop
campaigns
Mobile search
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Internet Advertising
Advertising formats
Facebook ad spend increased by 109%
between Q3 and Q4 2011
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Advertising formats
70% of Facebook ad impressions are
accounted for by the top five sectors
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Advertising formats
For offsite Facebook campaigns, finance accounts for over
60% of impressions
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Advertising formats
27.7% of display ad impressions occur on
social networks
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Facebook accounts for 28% of display ad publisher share
Advertising formats
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Online advertising response rates
Across Canada, France, Germany, UK and the US, Facebook click through rates increased by 18%
during 2011
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Online advertising response rates
For Facebook ads, food and drink boasts the
highest click through rates
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Online advertising rates
Facebook ad clicks increased by 105%
between Q3 and Q4 2011
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Online advertising rates
Across Canada, France, Germany, UK and the US Facebook CPM rates have increased by 23% during
2011
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Site Performance and User Technology
Desktop browsers
Average widths and heights of Gecko
(Firefox/Mozilla/etc.) browsers on the Linux
operating system
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Desktop browsers
Average widths and heights of Gecko
(Firefox/Mozilla/etc.) browsers on the Mac
operating system
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Desktop browsers
Average widths and heights of Gecko
(Firefox/Mozilla/etc.) browsers on the Windows
operating system
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Desktop browsers
Average widths and heights of Internet
Explorer on the Mac operating system
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Desktop browsers
Average width and heights of the Internet Explorer on
the Windows operating system
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Desktop browsers
Average widths and heights of Opera on the Linux operating system
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Desktop browsers
Average widths and heights of the Opera on
the Mac operating system
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Desktop browsers
Average widths of Opera on the Windows operating system
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Desktop browsers
Average widths and heights of Safari on the Mac operating system
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Desktop browsers
Average widths and heights of Safari on the
Windows operating system
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Mobile growth trends
Market size and demographics
Mobile reaches 86% of the global population
and there are more than 8.5bn subscribers
worldwide
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Mobile advertising spend
Google accounts for 96% of mobile ad
spend
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The iPad
In South America and Africa, professionals who use iPads do so
more for work purposes
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The iPad
16% of professionals say their iPad has
completely replaced their laptop
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The iPad
72% of professionals buy fewer
newspapers because they now own and
iPad
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The iPad
79% of professionals always use their
iPad for web browsing
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The iPad
75% of owners in Africa chose the iPad over
other devices because they “read or heard good
things”
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The iPad
39% of iPad owners in South America would
consider buying a different tablet next
time
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What Next!
Click Here to Read About Our Digital
Marketing Program
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