internet of things (iot)
Post on 18-Nov-2014
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Sce PikeChief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizenpluscitizen.com
Internet of Things The Next Bubble?
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
The promise of Internet of Things
is huge.
2
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 3
1. It’s easier to make hardware
2. It’s easier to control things with phones
3. It’s easier because the ecosystem is in place
- @mattturck, FirstMark Capital
How did we get here?
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Projected Number of Connected Objects in 2020
How much is just hype?
4
Cisco’s prediction April 2010
Intel’s prediction Mar 2009
Morgan Stanley’s prediction Oct 2013
15B
50B75B
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
How much is just hype?
5
IDC’s prediction Oct 2013
GSMA’s prediction Feb 2012
Cisco’s prediction Jan 2014
2.5T
8.9T
19T
Projected Revenue in 2020
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Previous Hype
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Hype Realized
7
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 8
Where we are today is only at Connected Things.
!
Where we can go tomorrow is going to be so much more than
just Connected Things.
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
but this future will never happen…
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… at least not without these:
Tech Standardization
Privacy Resolution
Value to Users
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 11
USERS
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 12
think do
Start with users since they will be the drivers of adoption of IoT.
feel
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 13
why? how?
But the problem is, current solutions are tech-centric
what?
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
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Smart Home = Consumer IoT Battleground
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 15
Early Adopters in 20s and 30s.
Rents, can’t retrofit.
DIY is deterrent Can’t afford high cost to experiment
These issues will slow the adoption of Internet of Things which negates its value
CONFIDENTIAL. ALL RIGHTS RESERVED. ©
The consumer’s reality
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Users want access to value vs ownership
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Current cost of ownership
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Lowe’s kit: $179-299+
$9.99/mth subscription
Belkin WeMo: $50-80/plug
Comcast kits: $99-399+
$29.95/mth subscription
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©18
Change the problem,
stop connecting things and
connect people instead
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©19 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Identify who you want to
connect and why, then how.
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 20
The elephant in the room.
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 21
PRIVACY
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 22
Privacy is all the rage
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 23
“Right to be forgotten” !
Good idea or
Bad idea?
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 24
“Right to be forgotten” !
Gives a lot of power to search
engines like Google.
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Google gets to decide now
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Take it down!
Violates privacy
Journalistic, artistic, or literary exception
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
But in the US, you get different results
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Take it down!
Violates privacy
Journalistic, artistic, or literary exception
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 27
Is your privacy really protected if Google gets to decide what is
private?
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 28
Or are we just giving more power to the Digital Oligarchs?
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 29
What if we could own and manage our own data and profiles?
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 30
Managing preferences for 75 billion devices will be beyond
our comprehension.
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 31
Instead, what if we had an Artificial Intelligence that
managed it for us?
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 32
her
AI AGENT
This AI or Privacy Agent would know you, who you are and your
preferences.
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 33
Abilities
Goals/Preferences
Prior Knowledge
Observations
Past Experiences
Actions
Environment
her
AI AGENT
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 34
TECH STANDARDIZATION
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 35
Step 1 - Get the world online
Step 2 - Control things from online
Step 3 …
The evolutionary steps
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Saying “Hello” M2M Style
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Our Product
Other Product
“How ya doin?”
“Que Pasa?”
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Bluetooth
Wi-Fi
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Our Product
Other Product
Saying “Hello” M2M Style
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Nest API
Apple HomeKit
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Our Product
Other Product
Saying “Hello” M2M Style
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 39
Our Product
Other Product
Zigbee
Zwave
Saying “Hello” M2M Style
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Intel Open
AllJoyn
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Our Product
Other Product
Saying “Hello” M2M Style
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Current Technology Landscape
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COMMS
NETWORK
HARDWARE
OS/PLATFORM
SOFTWARE
DATA
MACHINE LEARNING
PRINTED ETHERNET POWERLINE RFID
ANT
NFC 6LoWPAN ZIGBEE Z-WAVE UWB
BLUETOOTH WIFI DASH 7 LICENSE-FREE SPECTRUM WIMAS WEIGHTLESS
2G/GSM/EDGE,CDMA, EVDO
3G-GPS/GPRS CELLULAR 4G/ LTE LTE ADVANCED
IPv4 IPv6 UDP TCP DTLS
WIRELESS SoC ARDUINO RASPBERRY PI BEAGLEBONE BLACK
RIOT TINYOS CONTIKI NANO-RK LITEOS ALLJOYN SAPPHIRE EMBER NITROGEN FREERTOS ABACUS
REST SOAP WEBSOCKET CoAP XMPP AMQP MIHINI/M3DA DDS
MQTT DTLS ROLL LLAP LWM2M SSI IOTDB SENSORML
THINKWORX EVRYTHNG OPEN.SEN.SE AXEDA BUGSWARM NIMBITS SENSORCLOUD THINGSPEAK
GROK AZURE MACHINE LEARNING LIONSOLVER MATLAB NUEROSOLUTIONS RAPIDMINER SAS ENTERPRISE MINER STATISTICA
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 42
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 43
Step 1 - Get the world online
Step 2 - Control things from online
Step 3 - Get things to talk to each other
Step 4 - …
The evolutionary steps
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
The next step
44
AUTOMATE
Planned Patterns
ADAPT
Breaks in Patterns
ANTICIPATE
Learn New Patterns
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 45
Step 1 - Get the world online
Step 2 - Control things from online
Step 3 - Get things to talk to each other
Step 4 - Make things intelligent
The evolutionary steps
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 46
When we provide these things:
Tech Standardization
Privacy Resolution
Value to Users
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
The opportunity of Internet of Things
will be truly compelling.
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©47
Sce PikeChief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
sce@pluscitizen.com pluscitizen.com
Thank You.
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