internet advertising for dummies

Online AdvertisingGet More Bang!

For your Internet marketi ng Bucks

Is CPM Cost per Media?

Website DesignProprietary Tools – Chameleon, Brand Central ,Navitask, Dreamweaver, etc

Online Media and Analytical Support

Online Brand Experience

•CPM – Cost per 1000 (Mille) Impressions•CPC – Cost per Click•CPC – Cost per Acquisition•Click Through – The result of "clicking on" an advertisement that links to the advertiser's Web site or another page within the Web site.•Page Impressions – The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. •Run-of-Site (ROS) – Refers to a rotation of your ad throughout the website. Under ROS, advertisers do not specify where ads will appear.•Targetingo Behavioral Targeting – Targeting based on prior user behavior.o Geographic targeting – Targeting based on IP address, Standard Industrial

Classification (SIC) codes, and ZIP Codes.o Profile Targeting – Targeting to specific profiles on login enabled sites.o Content-based targeting – Targeting based on content on webpage. Most

common example is search targeting

Online Jargon

Ad Serving Request

3rd Party Ad Serving Request

Ad Serving

Publisher Ad Server

Brand Central

Click Through Request

Impression Count = 1Click Count = 1

Client Website Server

Click Through Request

Website Serving