international retailing core unit for: ba (hons) retail marketing option open for: ba (hons)...

International Retailing

Core unit for: BA (Hons) Retail MarketingOption open for: BA (Hons) Marketing Management

BA (Hons) Advertising Mgt. & Brand Mgt. BA (Hons) International Business (all variants)

Tutors: Dr. Elke Pioch (unit leader)a.n.other

Why International Retailing? Growing

international economic force

One of the largest companies in the world is an international retailer

Large employers

5 Themes1 - Different retail

markets

5 Themes

2 - Theories of international (retail) expansion

reluctant

cautious

ambitious

(Treadgold, 1990/91)

global

border hopping

Retailer

5 Themes3 - Factors affecting

international retail expansion; success and failure Motives Culture Human resource

management

5 Themes

4 – Entry, exit and marketing strategies

5 Themes

5 - International supply chain management(including sourcing and store operations)

Delivery Lectures / guest speaker Case study Makro UK (incl. HO and store

visit) Tutorials (fortnightly)

Applying concepts and theories to international retail companies

Case studies Library session dedicated to searching

databases relevant to international retailing

Hands-on sessions: Gathering material relating to international retailers How to do a podcast How to write a report

Assessment 100% course work Portfolio of an

international retailer: Tracing, analysing, critically discussing their international activities from November 2011-March 2012 and developing strategies for further expansion or divestment from foreign markets

Attendance is compulsory, will be monitored and is part of the final mark

Formative (= no marks): Poster exhibition in December (pairs)

Summative (= with marks)Podcast (pairs)Report (individual)

Expectations Regular attendance Regular reading Participation in tutorial

discussions Prepare and deliver poster and

podcast in time; hand in report on time; deliver all according to specification