international marketing ppw

JAMAICA INNINTERNATIONAL MARKETING PLANSarah Wick & Andrea Krizankovicova

EMAI

L BL

AST

Jamaican Jerk Festival

Jamaica Inn

FACE

BOOK Jamaica Inn

Jamaica Inn

Jamaica Inn

INST

AGRA

M

Jamaica Inn

GROU

PON

Jamaica Inn

LIVI

NG S

OCIA

L

Jamaica Inn

TRIP

ADV

ISOR

Jamaica Inn

MEASUREMENT OF CAMPAIGN Opened emails, click-through rates, &

conversions Facebook Insights Instagram likes, hashtags & click-through

rates Groupon, TripAdvisor, & Living Social

Bookings, reviews, statistics on sights Google Analytics tracking on all sites

BUDG

ET &

SCH

EDUL

E Jamaica Inn Marketing Budget & Schedule

May 2014-Nov 2014              

  Jun Jul Aug Sep Oct Nov Total

Social Media Management (40hrs/week) 4,302 4,302 4,302 4,302 4,302 4,302 $25,812

Marketing Assistant (40 hrs/week) 1,887 1,887 1,887 1,887 1,887 1,887 $11,322

Market Research Total $6,189 $6,189 $6,189 $6,189 $6,189 $6,189 $37,134

Marketing Communications

Email Blast (100,000) 2,000 2,000 2,000 2,000 2,000 2,000 $12,000

Total Marketing Budget $8,189 $8,189 $8,189 $8,189 $8,189 $8,189 $49,134