interconnect 2013 big data & analytics keynote: mychelle mollot
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#IBMINTERCONNECT
IBM Big Data & Analytics: Competitive Advantage in the New Era of Smart
Mychelle Mollot
Vice President WW Marketing
Business Analytics
© 2013 IBM Corporation
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Constantly adapts
to changing market
dynamics, buyer
demands and
disruptive technologies
Client-centric,
digitally savvy in its
use of cloud, mobile,
social and big data
platforms to transform
Embraces data in all
forms to apply
analytics, unlock
insight, and make
fact-based decisions
Creates value in new
ways by forging
deeper relationships
with clients and
between employees
Four Technologies Help Define the Smarter Enterprise
BIG DATA
ANALYTICS
SOCIAL BUSINESS
ENTERPRISE
MOBILITY
CLOUD COMPUTING
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What’s Changing?: Big Data & Analytics Is Expanding Quickly
Data is the world’s
newest resource
Decision-making
extends from few to many
As data value grows, current
systems won’t keep pace
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Why Act Now?
To outperform in your industry
To proactively manage security
and risk
To create IT agility to underpin
the business
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Examples of Outstanding Performance Driven by Big Data and Analytics
å
Just in time maintenance
One size fits all marketing
Traditional Approach Transformational Outcomes
Slow claims processing
Real-time, automated
weather prediction
Personalized, real-time
marketing offers
Predictive maintenance
& improved uptime
Real-time Risk
Analysis Monthly risk management
Manual weather forecasting
Intelligent & accelerated
fraud detection
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To Manage Risk and Create Agility: Embrace All Data ….Uncertainty of New Information is Growing Alongside its Complexity
Volume Variety Velocity Veracity
Data at Scale
Terabytes to petabytes of data
Data in Many Forms
Structured, unstructured, text, multimedia
Data in Motion
Analysis of streaming data to enable decisions within fractions of a second.
Data Uncertainty
Managing the reliability and predictability of inherently imprecise data types.
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By 2015, 80% of All Available Data Will Be Uncertain G
lob
al
Da
ta V
olu
me
in
Ex
ab
yte
s
Multiple sources: IDC, Cisco
100
90
80
70
60
50
40
30
20
10
Ag
gre
gate
Un
cert
ain
ty %
9000
8000
7000
6000
5000
4000
3000
2000
1000
0 2005 2010 2015
Sensors
Enterprise Data
VoIP
Social media
Internet of things
Video, Audio and Text
Rising Uncertainty = Declining Confidence
1 in 3 Make decisions on
untrustworthy data
1 in 2 Lack the information
that they need
60% Have too much data
We are here.
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IBM Big Data and Analytics: Helps You Outperform, Manage Risk and Create IT Agility
Broadest set of capabilities across big data and analytics
Pre-integrated components accelerate value
Pre-built industry and horizontal solutions
Integration and optimization with storage and infrastructure
Delivered in multiple forms: software, appliance, and cloud
World-class consulting and implementation drives innovation and value
The Whole is Greater Than the Sum of the Parts
CONSULTING and IMPLEMENTATION SERVICES
Performance
Management
Content
Analytics Decision
Management
Risk
Analytics
Business Intelligence and Predictive Analytics
ANALYTICS
Information Integration and Governance
BIG DATA PLATFORM
Content
Management
Data
Warehouse
Stream
Computing
Hadoop
System
Sales Marketing Finance Risk IT Operations HR
SOLUTIONS
Watson and Industry Solutions
SECURITY, SYSTEMS, STORAGE AND CLOUD
Scale
Management
Data
Optimization
Low Latency
Resources
Parallel
Processing
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Big Data and Analytics Solutions Across Industries
Insurance
360˚ View of Domain
or Subject
Catastrophe Modeling
Fraud & Abuse
Banking
Optimizing Offers and
Cross-sell
Customer Service and Call
Center Efficiency
Telco
Pro-active Call Center
Network Analytics
Location Based Services
Energy & Utilities
Smart Meter Analytics
Distribution Load
Forecasting/Scheduling
Condition Based
Maintenance
Media & Entertainment
Business process
transformation
Audience & Marketing
Optimization
Retail
Actionable Customer
Insight
Merchandise Optimization
Dynamic Pricing
Travel & Transport
Customer Analytics &
Loyalty Marketing
Predictive Maintenance
Analytics
Consumer Products
Shelf Availability
Promotional Spend
Optimization
Merchandising Compliance
Government
Civilian Services
Defense & Intelligence
Tax & Treasury Services
Healthcare
Measure & Act on
Population Health
Outcomes
Engage Consumers in their
Healthcare
Automotive
Advanced Condition
Monitoring
Data Warehouse
Optimization
Life Sciences
Increase visibility into drug
safety and effectiveness
Chemical & Petroleum
Operational Surveillance,
Analysis & Optimization
Data Warehouse
Consolidation, Integration &
Augmentation
Aerospace & Defense
Uniform Information
Access Platform
Data Warehouse
Optimization
Electronics
Customer/ Channel
Analytics
Advanced Condition
Monitoring
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Scientists
WellPoint Interactive Care Guide and Care Reviewer
Streamlines authorization of procedures and ensures adherence to care guidelines
IBM Watson Case Advisor – Beta Provides deep patient case insights and key details
Cognitive Solutions for Healthcare: Watson
Assist with identification, investigation
and validation of new therapies
Accelerate Research
and Insights
IBM Watson Expert Advisor
Assist in identifying individualized
treatment options for patients
Improve Diagnosis
and Treatments
WellPoint Interactive Care Insights (for Oncology)
Clinicians
Enhance Coordination
of Care and Outcomes
Assist in post procedure
and on-going care
Patients
IBM Watson Care Advisor – TBD
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Big Data & Analytics Reference Architecture
Data in
Motion
Data in
Many Forms
Data at
Rest
Information
Ingestion
and
Operational
Information
Landing Area,
Analytics
Zone
and Archive
Exploration, Integrated
Warehouse, and
Mart Zones
Real-time
Analytics Decision-
Making
Business
Processes
Point of
Interaction
Information Governance, Security &
Business Continuity
Security, Systems, Storage and Cloud
Cognitive Computing
Real-time Analytics
& Decision Management
Planning & Forecasting
Predictive Analytics
& Content Analytics
Reporting, Analysis
& Dashboards
Data Discovery
& Visualization
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Infrastructure Matters to Support New Big Data & Analytics Architecture
Scalability Parallel
Processing
Low Latency Data
Optimization
Predictive Analytics Data Warehouse
Text Analytics
Hadoop Workloads
Optimization
Sensitivity Analysis
Cores SCM*
Storage Network
Optimal Infrastructure
An efficient and agile
infrastructure balances
the needs of different
analytics workloads
Core infrastructure
capabilities deliver
speed and confidence
* SCM-Storage Class Memory
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Delivering Workload Optimized Performance
System for Transactions System for Analytics
System for Operational Analytics
For apps like
Order Management
Database cluster services
optimized for transactional
throughput and scalability
For apps like
Sales Analysis
Data warehouse services optimized
for high-speed, peta-scale analytics
and simplicity
For apps like
Real-time
Fraud Detection
Operational data warehouse services
optimized to balance high performance
analytics and real-time operational
throughput
System for Hadoop
For apps like
Big Data
Exploration
Hadoop services optimized for
exploration of large volumes of data
with any type of structure; and as a
queryable archive to augment
traditional data warehousing
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A Year of Innovation for Big Data & Analytics
Find and protect sensitive data
80% faster monitoring
PERFORMANCE MANAGEMENT and BUSINESS INTELLIGENCE
AGILE GOVERNANCE FOR ALL DATA
Single point of security for traditional, NoSQL, and big data
Cognos TM1 with Mobile contribution
Integrated metrics and scorecarding
Deploy on Cloud, zLinux, on premise.
Native mobile on iOS and Android
INFRASTRUCTURE
Analytics on POWER 7-14x lower TCO
X-86 innovation – 40% better perf efficiency
System x – open analytics on Linux
IBM Flash Systems for low latency analytics.
Real-time compression to access all relevant data
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IBM Big Data & Analytics Momentum
Source: IBM. Note: All numbers used are cumulative. 3/31/2013
1100 Business Partners
1640 Business Partners
2215 Business Partners
9th Analytics Solution
Center Opens in Ohio
170 Big data
Clients 85
Info Agenda Engagements
730 Big Data Clients
860 Info Agenda
Engagements
1040 Big Data Clients
2,300 Info Agenda
Engagements
1550 Big Data Clients
30,000 GBS Information and
Analytics Engagements
3,810 Info Agenda
Engagements
10,000 40,000 101,000
2010 2011 2012 2013
40,000 AnalyticsZone.com
Members
Big Data University Enrollments
Big Data University Enrollments
Big Data University Enrollments
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IBM Is Helping Address the Analytics Skills Gap
New technologies designed for business users
IBM AnalyticsZone to download and experiment with software
Big Data University with robust curriculum
Big Data Stampede for accelerated value
Partnering with major universities globally
On-line resource centers & books written by IBM thought leaders
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