integration of digital marketing richmond

www.yourmindframe.com

http://www.yourmindframe.com/

www.yourmindframe.comyourmindframe.com

www.kylelacy.com

@kyleplacy

facebook.com/yourmindframe

Slideshare Link

What are we going to talk about?

• Trivia Session• 4 Ways Communication is Changing• Social Media Development• The Steps to Integration

225,46025-55 year old college

graduates within 10 miles of Indianapolis, IN

1,833,88028-64 who live in Indiana

10,08035-64 within 10 miles of

Richmond, IN

700MUsers on Facebook

300,000New Twitter Accounts

Every Day

70MTweets Sent a Day

However...there is a problem

with statisticsand trends

We focus everything on brand awareness

from benches and billboards

to direct mail and event marketing

We forget that the shift is to the consumer

It is about WHO instead of how many

2012

Being Socially Relevant

Twitter

• Over 180 million users• Average age of user is 35• Distribution Network• Initial connection point

• Professional Facebook• Over 100 million users

Average Income : $140K• Corporate Networking

Facebook

• Community Development• Largest Social Network• Crowd Sourcing

YouTube

• Dynamic content (Video)• 2 Billion Videos a Day• Emotional content

FourSquare

• Location Based Application• 3400% Growth in 2010• 6 million users

Blog / Wordpress

• The center point• Establishing credibility• Content creation

Networking

CommunityDistribution

Content

Feedback

Video

Distribution

Starting to Capture

• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution

Capturing is about engagement with

people

Loyalty is not about them being loyal to you...

It is about listening for the content THEY want to...

hear, consume, and remember.

Educate the people on what you offer, how

and why

Stories give us context and context helps us

understand things

Stories inspire more people to action

Compel to opt-in and JOIN the community or

movement

Community DevelopmentIdeas?

Ask individuals to purchase via mail, email, Facebook, Twitter, and text

messaging

They first need to be involved in the process

in order to deliver the right messaging, technology, and

product

Allow new and past customers to share

their experience working with your

company

Creating brand advocates is just as

important as creating brand awareness

Capturing is about engagement with

people

Loyalty is not about them being loyal to you...

It is about listening for the content THEY want to...

hear, consume, and remember.

Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Website: YourMindFrame.com

• Email: kyle@yourmindframe.com

• Phone: 1-765-610-5965

integration of digital marketing richmond

content

yourmindframe

www

comit

consume

comcapturing

people

engagement

Technology

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