integrating your digital activity: top tips for collaborative working
Post on 15-Jul-2015
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What we’ll cover
Why we’re inspired by the Beach Boys
What we did in MS Week 2013
Tips for successful integration
Overcoming silos
Good, good, good, good
foundations
Digital representative in each team
Regular joint planning meetings
Sharing analytics and learning together
MS Week 2013
Biggest ever survey of people with MS in
UK
Huge opportunity to influence
policymakers
Needed to engage people affected by MS
Multiple departments needed to work
together
How we did it
Broad theme identified early
Clear objectives & audiences
The right team
Regular communication
Coordinated decision-making
Maximised opps for integration
Supporters engaged 12,000 unique visits
(double MS Week 2012)
6,800 supported campaign
90% sent letter to health minister
150% increase in Facebook reach
35% email open rate &
35% click-through rate
42 celebrities
supported campaign
Campaigns community
up by 40%
Policymakers on board
Key influential
stakeholders showed
support
Policymakers made
commitments to
change
What could have been better?
Longer-term forecasting of activity
Simplification
Forward planning – what happens next
Tips for good integration
Coordinated decision-making
Establish common goals/risks
Realistic timeframes
Clear communication flow
Post-campaign analysis
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