inote: marketing plan

iNote -Marketing Plan

Marketing Plan

• Executive Summary

• Situation Analysis

• Goal

• Strategy

• Tactics

• Implementation

Executive Summary

• With such a hectic schedule in today’s life, it

is very important to keep a note about things

happening around us.

• iNote is created to be used by the people for

the people.

What is iNote

• iNote is an freemium app that can be used

to take notes, set reminders ,set daily tasks

,goals ,appointments.

• It offers latest features yet is very simple to

use.

Notes

Take notes and set reminders

Set daily tasks and goals

Never miss your appointment

Situation Analysis

• Overview of company

• Target customers

Company Overview

• The company aims to provide a personalized

digital assistant and improve the lifestyle of

people through the introduction of app that

lets people manage their schedule easily.

Target Customers

• College students

• Business people

• Office workers

• Salespersons

• Teachers

• Executives

Market Overview

SWOT analysis

Lack of Experience Lack of staff Lack of collaboration with tech giants.

Weakness

Less price than Evernote More Features then the competitors Simple and Easy

Strength

Huge potential as the most downloaded app in notepad category

Opportunity Competition from OneNote and Evernote

Threat

Competitors

• Microsoft OneNote

• Evernote

Points of parity

• 1)take basic notes with pictures

• 2)cloud storage

• 3)multi device support

• 3)sync capability

• 4)clipping information

Points of Difference

• 1)Easy interface

• 2)Social media integration i.e chat feature

enabled

• 3)Browsing capability

• 4)Moving of completed task to a list of

completed task automatically

• 5) Daily, Weekly, Monthly stats about

progress,% accomplishment.

Goal

• App launch:March 2017

• Target

• No. of downloads by

April:1000

June :5000

October :20000

December :50000+

• Conversion Rate of atleast 30 % i.e 15000+

Premium on board by the end of first fiscal

year.

• Good word of mouth publicity and brand

image on blogs and social media sites.

Strategy

• Target market

• Value proposition

Target market

• What needs it will fulfill?

• iNote will organize people’s lifestyle

• Sync their notes with other devices

• Create agendas, write memos and craft

presentations for a company executives.

Collaborators

• Developer

• Designer

• Advertising agency

Company

Key stakeholders

• Entrepreneurs

• Executives

• Investors

Unique Value Proposition

Customer value

Collaborators Value

Potential

As it has an easy interface it will help people to get organized easily.

High Revenue Advertising in free App.

The app has potential to become one of the most downloaded app on Play store as the need for the app is universal.

Tactics

• Product

• Service

• Brand

• Price

• Incentive

• Communication

• Distribution

Free Features

• 100 mb cloud storage

• 2 device support

• 10 notes/tasks a day

• will show ads

• send emails

• chat enabled

Premium features

• 15 GB cloud storage

• Unlimited number of devices

• Access your notes and notebooks offline

• Send emails to people and share files with

them

• Ad free

• Browse internet

Services

• Update , Maintenance in every 3 months

• Customer service 24*7

Brand

• Positioning of the app as a personalized

assistant . The ’i’ in iNote is to bring a

emotional feeling of my app.

Price

• App is free to download

• Charge to access premium feature

1 Month Package 4$

6 Month Package 19.99$

12 Month Package 29.99$

Incentives

• First 30 days free trial to all features

• Extra 5 day trial for referring to other

• Watch ads to try new features

Communication

• Tech Blogs

• Emails

• Quora

• Tech Events like TechCrunch etc.

• Discussion on Reddit

• Social media like Facebook, Twitter etc.

Distribution

• Google play Store

• Apple App Store

Implementation

Organisation

Schedule

• Phase 1:Development of app

• Phase 2:Beta release and final debugging

• Phase 3:Promotion on Tech Blogs, Tech

Events

• Phase 4:Full App launch

Thank You

Disclaimer

Created by Vishal Gupta,IIT-BHU

under a marketing Internship by Prof

Sameer Mathur IIM Lucknow.