infographic: latino food purchases driven by emotional values

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A new study called the Multi-cultural Latino Consumer by MSLGROUP and The Hartman Group finds though Latino segments are hardly all the same, they do generally embrace significant commonalities when it comes to food, especially seeing mealtime as a social conduit

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Latinos identify food as an important element of daily life, leveraging meals as a central enabler of together-time.

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other ethnic cuisines ALoB(/IzAB>ONExperimenting with global flavors

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Latinos desire to create an appetizing social experience around each meal

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For more information about the study and MSLGROUP's Multicultural Specialty, contact:

Vickie Allande-Fite at 310.461.0383

More likely

to dine out

Cooking is an act of love

I value sitting around the table

together

(compared to 22% of Non-Latinos)