influencer marketing: how to discover the girl next door!

Social Media Day San DiegoInfluencer Marketing: How To Discover

The Girl Next Door & Think Like An Influencer!

Brian Fanzo @iSocialFanz www.isocialfanz.com

92% OF CONSUMERS TRUST ONLINE RECOMMENDATIONS FROM

PEOPLE THEY KNOW.

Nielsen

BRAND ADVOCATES ARE 70% MORE LIKELY TO BE SEEN AS A GOOD SOURCE OF

INFORMATION BY PEOPLE AROUND THEM.

Nielsen

THIS IS NOT NEW!

How We As Consumers Shop

Build Relationships Communicate

IS NEW!

If I had social media and posted on Facebook asking my friends what they wanted, they would have tweeted, snapped & live streamed me every detail & feature they’ve ever dreamed of!

- Millennial Henry Ford

It’s time to…..

Who influences you? Who do you ask for recommendations?

Today’s Influencers look more like….

81% of US respondents indicated that friends' social media posts directly influenced their purchase decision.

Forbes

54% of consumers agree that the smaller the community, the greater the influence.

Technorati

3 Types of Influencers

Social Amplifier or Celebrity

Subject Matter Expert

Thought Leader

NO influencer is the same!

So why measure & incentivize everyone the

same way?

@iSocialFanz

The amount of influence someone has isn’t based on the

size of their community rather the TRUST they have with the

community!

My Influencer Journey started in 2013..• 2013-2015 did 20+ events for brands that I

NEVER got paid for!

• Participated in up to 50 Twitter Chats weekly learning & telling my story!

• Hosted two twitter chats for 3+ years #SBizHour & #Cloudtalk

• Host Podcast #SMACtalk

• Been a guest on 40+ podcasts since Jan 2014

• 1800+ Live Streams in last 18 months

Top 100 Content Marketing Influencers!

N O B R A N D O R E V E N T I S W O R T H L O S I N G T H E T R U S T O F Y O U R C O M M U N I T Y !

The skinny jean company found the right influencer for their success but wasn’t the right

FIT for the influencers community!

Tools aren’t the problem! The Tools using them are the problem!

Think Like An Influencer!

#ShowUcare before you want the influencer to care!

Target those who influence the influencer to cut through the noise!

Ok NOW WHAT…

EVERYONE Wants to Feel Special!

Influencer Marketing is as EASY as:

• Asking your brand advocates to share!

• Allowing an influencer to take over your social accounts!

• Celebrating advocates on brand sites!

• Providing exclusive access to products & features

Embrace Your Digital Eyeballs

53% of online adults use video to research a recent

purchases

40% of millennials say YouTube Creators understand them better

than their friends!

Forester

YouTube CEO at Vidcon

Remember: Nobody ever says when I grow up I want to be an Influencer!

But, Anyone can be the girl next door!