industry analyst briefing - criteo · 4/23/2019 · the open internet offers multiple benefits to...
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JB Rudelle, CEO, CriteoApril 23, 2019, 08:00 am EDT
Industry analyst briefing
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To be the leading advertising platform for the open internet
O U R V I S I O N :
3 •
The open Internet offers multiple benefits to advertisers & publishers
Choice
Advertisers and publishers choose which partners to
work with and how
Neutrality
We have no conflicting
interests with advertisers and
publishers
Transparency
Advertisers and publishers
determine how to measure success
Controlof data
Advertisers and publishers keep control of their
own data
4 •
Criteo platform
Retail MediaMarketing Solutions
Self-service, API & Managed Platformto address the entire
customer journey
Self-service, API & Managed Platformto power retailer
advertising revenues
Criteo offers two solutions to advertisers and retailers
5 •
Criteo platform
Retail MediaMarketing Solutions
Self-service, API & Managed Platformto address the entire
customer journey
Self-service, API & Managed Platformto power retailer
advertising revenues
Criteo offers two solutions to advertisers and retailers
6 •
Criteo platform
Audience generation
toolSupply
connectivityShopper Graph
Marketing Solutions
AI Engine
Product recommendations
Creative studio
DCO+
Predictive bidding
7 •
Criteo platform
Audience generation
toolSupply
connectivityShopper Graph
Marketing Solutions
AI Engine
Product recommendations
Creative studio
DCO+
Predictive bidding
Criteo platform
Audience generation
tool
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Criteo platform
Audience generation
toolSupply
connectivityShopper Graph
Marketing Solutions
AI Engine
Product recommendations
Creative studio
DCO+
Predictive bidding
Criteo platform
Shopper Graph
14 •
Shopper Graph in numbers
Enabling multiple use cases for advertisersOur Shopper Graph is one of the most powerful in the industry
Shopper Graph
Reach extension MeasurementCRM onboarding
Allows advertisers to onboard their own online and offline CRM data to target specific users
Works seamlessly across all environments (desktop web, mobile web, mobile apps, offline)
Enables real-time measurement of brands marketing goals’ achievements, including sales, across all retailers’ properties
1.5 B+Matched user IDs
4.5B+Products
120+Intent signals / shopper
$800B+Commerce Sales
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Criteo platform
Audience generation
toolSupply
connectivityShopper Graph
Marketing Solutions
AI Engine
Product recommendations
Creative studio
DCO+
Predictive bidding
Criteo platform
AI Engine
Product recommendations
Creative studio
DCO+
Predictive bidding
19 •
Leveraging the power of our shopper graph and world-class algorithmsOffering shoppers the best product discovery experience
Campaign goal
Visitor’s site navigation
Recency and frequency of activity
Product type, price, and category
Most viewed products on retailer’s site
And much more...
The Criteo Engine recommends products based on:
Productswe show John
John browses“Bomber Jacket”on Uniqlo’s site
Product recommendations
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Enabling faster roll-out of Awareness and Consideration solutionsWe have a best-in-class Creative Studio
Creative studio
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Addressing full-funnel marketing goalsNew DCO+ delivers flexible creative formats in real time
Dynamic creativeDynamic Brand creative
Banner Formats
Brand creative
AWARENESS CONSIDERATION CONVERSION
Brand & Product focus Product focusBrand focus
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Our Predictive Bidding algorithms are industry-leading
The right bid for the right ad placement at the right time
User context Publisher interactionProduct behavior
Predictive bidding
Second-price bidder optimizationStandard bidder First-price bidder optimization
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Criteo platform
Audience generation
toolSupply
connectivityShopper Graph
Marketing Solutions
AI Engine
Product recommendations
Creative studio
DCO+
Predictive bidding
Criteo platform
Supply connectivity
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Enabling advertisers to get massive reach of their customersWe have extensive supply connectivity on a huge scale
Supply Connectivity
Exchanges
Web
Web header bidder/App SDK header bidder
Apps
3,500+ premium publishers and 100’s of app developers
• Flexible buying technology: RTB/S2S, Header Bidding, SDK, API• Any relevant creative formats/environment: IAB, Native, In-App, Video, Google AMP
65 global and local exchanges
25 •
Sephora partners with Criteo for the full shopper journey
“Reviewing our online strategy and having a partner that brought results across all points of contact was critical if we were to increase our brand presence and conversion.”
–Simone SanchoDigital Marketing & CRM Executive, LATAM
725% increase in ROI; +2,600 user sales generated; +1.7M new, unique users reached
• Continued connection with shopper throughout purchase journey until completion• Incremental sales from relevant products based on the customer’s profile
• New, relevant customers• Existing customer base revitalized
• Different experiences for different customers• Increased Lifetime Value of existing customers (loyalty programs)
26 •
Criteo platform
Retail MediaMarketing Solutions
Self-service, API & Managed Servicesto address the entire
customer journey
Criteo offers two types of solutions to advertisers and retailers
Self-service, API & Managed Platformto power retailer
advertising revenues
27 •
But need tools to deliver a compelling media offeringRetailers are on the verge of a multi-billion opportunity
Source: Forrester, Retailers: You're The Next Media Moguls, Sucharita Kodali, Fiona Swerdlow, Susan Bidel, Collin Colburn, Joanna O'Connell and Heidi Anderson, 5/12/18
Retailers have an opportunity to generate revenue and better shopper experiences in partnership with brand manufacturers
$219 B I LL IONin digital advertising*
+ECOMMERCE-DRIVEN AD FORMATS
ROBUST SHOPPER TARGETING
SELF-SERVICE PLATFORM FOR CAMPAIGN MANAGEMENT AND SKU-LEVEL REPORTING
+
+
BRAND MEDIA DOLLARS UNLOCKED
CONSISTENT STREAM OF REVENUE
==
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Purpose-built for retailersRetail Media: Integrated Ad Management Platform
SKU-level Native Ad Exchange
RETA
ILER BRA
ND
SKU-level Ad Server
Reach Extension Platform
360° Brand Measurement
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Solutions for retailers and brandsRetail Media addresses the full funnel
Awareness Consideration Conversion
Sargento Swiss Cheese Slices
$3.79
Flexible range of targeting and creative options
AUDIENCE EXTENSION COMMERCE DISPLAY SPONSORED PRODUCT RESELLER PROGRAM
30 •
Commerce Display: promote awareness & drive upsell
Up to 5 productsto click through
Marketing materials
Direct add-to-cart
Additional CTA: PDF, video, link
• Native design for a great retail experience
• Dynamic e-retail features & interactive content
• Positioned across all critical touch-points
• Real-time pricing & availabilities
• Comprehensive choice of shopper targeting
Real-time price & product avail.
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Unique Commerce Display formats
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We have a flexible service approach to retailers
SKU-level Native Ad Exchange
3rd partydemand
Sales house to brands
operated by Criteo
Self-serviceto brands
operated by retailers
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Self-service platform to brands operated by retailers
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Philips evolves its brand presence with Criteo's Retail Media
“The days of the single-channel shopper are over. Philips is seeking marketing partners that address changes in shopper behavior successfully, as the online channel continues to grow in importance for us.
Thanks to Criteo, we have better and deeper insight into our target consumer’s shopping behavior as well as increased sales.”
– Mathilde de PlinvalHead of Communication & Digital
848% ROAS incremental sales; 54% incremental sales; 52% traffic increase to the Philips product pages;
67% of purchasers were new customers; +70% share of market
• Provided key insights into marketing performance across 70+ retailers to help Philips confidently re-invest in winning strategies
• Served product ads to relevant shoppers on ecommerce sites, driving sales for brands
• Leveraged first-party point-of-sale data to connect advertising to actual SKU-level sales outcomes across retailers, devices, and channels
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To address the entire customer journey and power retailer advertising revenues Criteo provides self-service, API & managed platform
Criteo is a multi-solution platform providing control to advertisers and retailers
Marketing Solutions addresses the full consumer journey
Retail Media powers retailers’ advertising revenues with brands
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Thank you
For any questions, contact the Criteo Analyst Relations team:
ar@criteo.com
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