indiana assoc for home & hospice care

Social Media For Your Agency

Social

Networking

Multimedia

Sharing

Blogs

Social Media is an umbrella term for…

Look past the Buzzwords• new way to do old business.• no one way to do it.• It’s not just for kids.• Authentic is the new cool.

Social Media = Listening

Mike Bailey-Gates, Flickr

Social Media = Listening

Mike Bailey-Gates, Flickr

• Friends & Followers

Social Media = Listening

Mike Bailey-Gates, Flickr

• Friends & Followers•Others in the Community

Social Media = Listening

Mike Bailey-Gates, Flickr

• Friends & Followers•Others in the Community•Competition

Social Media = Listening

Mike Bailey-Gates, Flickr

• Friends & Followers•Others in the Community•Competition•Industry Leaders

Think before you get Involved

Think before you get Involved

Plan & Strategy

What are you currently on?

Find the Super-Users

Ask for Advice

Give to Get

Think before you get Involved

Social Policy

Learn and Apply

test...then retest!

Originally uploaded to Flickr by Steven S.

Think before you get Involved

Agency - Customer - Employee

Maintenance

Originally uploaded to Flickr by THOR

• Update your profile • Answer questions

• Ask questions

• Interact & participate

Getting started…

Get Set

Get to Know theSocial Network:

Get to Know theSocial Network:

The Audience

Facebook:• has 845 million active users.• average user has 130 friends• average visit lasts 23 minutes• 46% of users are over the age of 45• 57% of users are female (43% male)• lets talk college 57% of Facebook users have “some college”

24% bachelors or graduate degree• income

47% of make between $50,000 – $99,000 33% between $25,000 – $49,999

Personal & Business

Be Yourself

Be Yourself

And Business

And Business Ads

And Business Ads

And Business Ads

And Business Ads

And Business Ads

And Business Ads

And Business Ads

And Business Ads

And Business Ads

And Business Ads

• know your audience• stop loss• test• Retest

What do I Tweet?

• New Blog Entries

• Podcasts

• Real Estate News

• Random Facts

• Breaking News

• Events

• Retweet

• Reply to People

Handy Apps on Twitter

• has 225 million active users• 13% of internet users also use Twitter• 54% of users use on their mobile devices• 36% of Twitter users tweet at least once a day• average visit lasts for 14 minutes.• 34% of marketers have generated leads 20% have closed

How they break down:• 59% are female • 41% are male

Get Linked

• 150 million registered users• 75% of users use it for business purposes• 2 million companies on LinkedIn• 50% of users have a bachelors or graduate degree• average income is north of $100,000• every Fortune 500 is represented

How to be Discovered

Discover Google

Google+ Stats

• has 100 million unique visitors (fastest growing)

• users are 71% male• most common occupation is an engineer• 44% are “single”

Discover Google

Google+ best uses

• establishes expertise

• establishes expertise• Local marketing

• establishes expertise• Local marketing• Ties in all Social Media

Other great ways to get Social

Get Pinned

• has 21 million unique visits• top interests of Pinterest users are crafts, hobbies, interior design & fashion• average visit lasts 17 minutes

How it breaks down:• 82% female • 18% male

Lights & Action

• 490 million unique visitors a month (as at Feb 2011)• generating 92 billion page views• In 2010 had 700 billion playbacks• 60 hours of video is uploaded every minute• more video uploaded in 60 days than the 3 major US networks have created in 60 years• Users spend a total of 2.9 billion hours per month (326,294 years)

• great blog content

• great blog content • newsletter content

Other things to ConsiderGeneral social media statistics

• Women are more active on social media than men – 55% vs 45%• North American consumers show the strongest interest in using social media for deals (45%)• A 2011 study confirmed that social media users dine out more and are more likely to become return customers• 43% of all online consumers follow or are a fan of a brand• 57% of people talk to people more online than they do in real life

Other things to ConsiderGeneral social media statistics

• Women are more active on social media than men – 55% vs 45%• North American consumers show the strongest interest in using social media for deals (45%)• A 2011 study confirmed that social media users dine out more and are more likely to become return customers• 43% of all online consumers follow or are a fan of a brand• 57% of people talk to people more online than they do in real life

Social Media = Listening

• Reach a desired audience

• Engage people

• Offer opportunities to increase revenue

Goals to Measure

Questions?

Photo by jn2race