india retail 2008 big bazaar scenario

Type Hypermarket

Founded 2001

Headquarters Jogeshwari, Mumbai

Industry Retail

Products Department, Grocery store

Promoter Kishore Biyani

Parent Pantaloon Retail India Ltd.

Punchline ‘Is se sasta aur accha kahin nahin’

Currently 83 outlets

One stop shopping at discounted prices.Provides Best Products at the Best Prices.Targets price conscious majority segment

of customers.Classless destination.Attracts a few thousand customers per day‘Is se sasta aur accha kahin nahin’

MARKETING MIX‘7 P’s ANALYSIS’

DENIMS &-T shirts

Fabrics & CutPiece

Formal Wear

Casual Wear

Party Wear

Ethnic Wear

Accesories

Undergarments

Night Wear

DressMaterial

Sarees

Shampoos

Detergents

Soaps

Liquid Wash

Creams

Deodrants

HomeCleaners

Utensils

Plastics

Crockery

Sundries

Soft Drinks

PackagedJuices

Milk Items

Frozen Food

Ice creams

Staples

Ready to eat

Ready toCook

InternationalFood

Spices

ImportedBazaar

Tea & Coffee

Fruits

Vegetables

ImportedFruits

DairyProducts

PRODUCT MIXAPPARELS FOOD FARM PRODUCE CHILL STATION

HOME & PERSONAL CARE

TelevisionSets

WashingMachines

Refrigerators

Personal Care (Shavers, etc)

mBazaar

Microwaves

SmallAppliances

Laptops

ComputerAccessories

KitchenAppliances

mr. right

Bakery

Loot Mart

Tulsi

future money

futuregeneralli

Kids Wear

Toy Bazaar

Stationery

Child Care

FootwearBazaar

Beauty Care

Navaras

Star Parivar

MeenaBindre

Living Room

Bed Room

Kitchen

Dining Hall

Kids Room

Bean Bags

Paintings

DecorativeItems

PRODUCT MIXELECTRONICS

bazaar Fashion &

JewelleryFurniture

bazaar Child Care &

Toys Other Services

mr.right

IN HOUSE BRANDS @ BIG BAZAAR

DJ & C CLEAN MATE SENSEI

KORYO STAR SITARA CARE MATE

FRESH & PURE RENUKA MAJITHIA

SARAPOLO and 40 more brands

FEW BRANDS @ BIG BAZAAR

PRICING OBJECTIVE

MAXIMUM MARKET

SHARE

PRICINGVALUE PRICING (EDLP)PROMOTIONAL PRICING

- LOW INTEREST FINANCING - PSYCHOLOGICAL DISCOUNTING

- SPECIAL EVENT PRICING (GUDI PADVA)

DIFFERENTIATED PRICING- TIME PRICING

BUNDLING

TIME PRICING

LOW-INTEREST FINANCING

PSYCHOLOGICAL PRICING

BUNDLING

  MRP Brand

Atta 10kg 240 185 Shakti Bhog

Rice 10kg 210 210 Parimal

Dal 5kg 225 225 Moong

Sugar 5kg 95 94.05 Renuka*

Tea 500g 54 53.46 Red Label

Coffee 50g 68 68 Nescafe

Refine Oil 10ltr 860 759 Dhara

Ghee 2kg 400 330 Fresh n Pure*

Salt 2kg 20 19.98 Tata Salt

Soap 6pc 114 99 Cinthol

Shampoo 400ml 199 179 Garnier

Toothpaste 300g 79 74 Colgate

Detergent   110   69 Clean Mate*

Detergent Soap 4   40   39.96 Surf Excel Bar 

Bathroom Cleaner 2 100    50 Clean Mate* 

Bourntiva 500g 124 115 Bournvita

 Total 2688 2409.51  Save 276.51

PRICING

DISCLAIMER: * Price As on 5th April 2008

PLACE – Store Locations

- SUPPLY CHAIN BIG BAZAAR

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SUPPLY CHAIN – BIG BAZAAR

PROMOTION‘Saal ke sabse saste 3 din’

Future Card (3% Discount)Shakti Card Advertising (Print Ads, TV Ads, Radio)Brand Endorsement by M.S.DhoniExchange Offer – ‘Junk Swap Offer’Point-of-Purchase Promotions

Some of the Key offers:

- A Dish TV SetTop Box at Rs 999/- (original cost Rs 3500/-) on a shopping of Rs 3500/-

- 5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-.

- Branded Microwave 17 ltrs at Rs 1999/-.- Branded DVD Player + Home theater at

Rs 2999/-.- Magnum Queen Metal Bed with

mattress and 2 pillows of Rs.12000/- at Rs.5999/-.

- Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free

Faida Zone

INTERNATIONAL FOOD FESTIVAL

BILLBOARDS

PUBLIC RELATION

PEOPLEWell Trained StaffAppearanceEmpowered IndividualEncouraged To Think Out Of

The Box Employ close to 10,000 people

and recruit nearly 500 additional people every month

Use Scenario Planning as a tool for Quick Decision Making

Security Gaurds At All Gates

PROCESS

PROCESS Contd..

PHYSICAL EVIDENCE

SWOT ANALYSIS

Strength- High Brand Equity- State-of-art infrastructure- EDLP- PoP promotions- Variety of stuff under single roof

Weakness- Unable to meet store opening targets- Falling revenue/sq. ft.- General perception

Opportunity- Organized retail (4.15%)- Evolving consumer preferences

Threat- Competitors - Government policies- Unorganized retail