increasing revenues in a challenging market wikke.pdf · programmatic technology richard collins...

INCREASING REVENUES

IN A CHALLENGING MARKET

TOPICS:

GENERALIST JOB BOARDS

NICHE JOB BOARDS

SOCIAL MEDIA

BEYOND THE JOB BOARD

ABOUT US

PANELISTS

Online recruitment

pioneer and founder of

ClickIQ – the UK’s

largest network of PPC

media powered by AI

programmatic

technology

RICHARD COLLINS

Founder of niche jobsite

network EuroJobsites,

focused on highly skilled

candidates:

EuroScienceJobs,

EuroEngineerJobs,

EuroPharmaJobs,

EuroLegalJobs etc

LARS PETER SVANE

Worked in the online recruitment industry

for 13 years. CEO of

- Job board software provider MatchWork

- Danish generalist job board Ofir.dk

- Company career site product Brandero.com

KARSTEN WIKKE

GENERALIST

JOB BOARDS

ClickIQ – Intelligent Recruitment Marketing Technology

Last year at JobG8……

ClickIQ – Intelligent Recruitment Marketing Technology

Generalist boards• Commercialising Jobs content

Job board doctor/JobG8 survey• PPC revenue %:

10% Generalist boards, 2% Niche boards

Yet• Top 2 threats: Indeed (24%)

– 43% for Generalist boards, Google (19%)

PPC Job advertising

Commoditisation of job listings

vsGoogle Adwords experience

• Click Inflation• Not either or, but both

NICHE JOB

BOARDS

Chicken or Egg?

Science: NewScientist, Nature….ResearchGate

Lawyers UK: The Lawyer vs. Totally Legal

IT: Stack Overflow, DICE

IT: Jobindex bought IT-Jobbank and ComputerWorld

Niche media open for media swaps: conference sponsorships, media swaps

ClickIQ – Intelligent Recruitment Marketing Technology

• eRecruitment services

• Flat fee recruitment/Agency

• Upsell partner advertising

• CV now

• ATS systems

• E4S Talent funnel

• eTeach

• Public Sector Jobs

• PPC content

• Zip recruiter

• Events, Networking, Careers fairs, open days

• InHouse recruiter

• OMJ

• CareersinJustice

• Milkround Community Email

CV Databases

Technology

Niche Job boards

SOCIAL MEDIA

Social Media: FB, LinkedIN

Most niche jobsites have intense presence

Combined with FB, LinkedIN paid listing

Share job postings on FB, twitter, LinkedIN...

Catalyses share of job ads between friends, colleagues, alumni...

Client access to Jobsite FaceBook audience – Expands

в

в

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LEAN ON SOCIAL MEDIA PAID ADVERTISING

Simple SoMe advertising

- A lot of manual work

- Simple targeting (only 50% of FB audience)

- Less optimal budget spend (CPC)

- So-so results

Advanced SoMe advertising

- A lot less manual work – going to 0

- Intelligent targeting (100% of FB audience)

- Optimal budget spend (CPA)

- 72% more applications with same spend

BEYOND THE

JOB BOARD

THINK OUTSIDE THE BOX:

TOUGH COMPETITION

CANDIDATES BEING COMMODITISED

-> YOU NEED A HOOK!

LISTEN TO THE USERS:

The top uses of job boards for job seekers: 1) Locate jobs and apply on the employer’s site 2) Research jobs3) Identify employers

THANK YOU.

QUESTIONS?

Increasing Revenues in a Challenging Market

Karsten Wikke Lars Peter Svane Richard Collins