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Presentation by Africa Munoz, Tomaso Giusti and Francesco Costanzo on how to increase the quality of candidates by using LinkedIn Talent Solutions

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Migliora la qualità dei candidati con LinkedIn(How to increase the quality of hire by using LinkedIn solutions)

LinkedIn Confidential ©2012 All Rights Reserved 1

LinkedIn Confidential ©2012 All Rights Reserved

Francesco CostanzoTalent Solutions Consultant

fcostanco@linkedin.com

Tomaso GiustiMedia Solutions Consultant

tgiusti@linkedin.com

LinkedIn Confidential ©2012 All Rights Reserved 3

Agenda for the next 35 minutes

Quality of hire: what is it about?

LinkedIn Talent Solutions to find the best talents

Conclusions: ready to start?

Quality of hire: what is it about?

LinkedIn Confidential ©2012 All Rights Reserved 4

“Quality of hire is a reflection of our ability to bring in the right talent, through the right sources, with the

right tools and with proper training.”

Talent Acquisition TeamVerizon Wireless

Quality of hire: why you need it?

LinkedIn Confidential ©2012 All Rights Reserved 5

Quality of hire: how you can calculate it?

LinkedIn Confidential ©2012 All Rights Reserved 6

• Performance metrics

• Manager satisfaction

• New-hire satisfaction

• New-hire turnover

LinkedIn Confidential ©2012 All Rights Reserved 7

Quality of hire: what is it about?

LinkedIn Confidential ©2012 All Rights Reserved 8

Quality of hire: what is it about?

Low Cost, High speed but not great quality – poor selection and screening

LinkedIn Confidential ©2012 All Rights Reserved 9

Quality of hire: what is it about?

Low Cost, High quality but takes longer – direct sourcing early on before the pipeline has been established

LinkedIn Confidential ©2012 All Rights Reserved 10

Quality of hire: what is it about?

Fast and good quality but high cost – usually represents good agency service

15%Job Seeker

85% Network Builder277m+

Members worldwide

Main reasons an Italianactive candidate can

consider to change job

A look into the market

Main reasons an Italian passive candidate can consider to change job

The hub of your company on LinkedIn

Followers button

Prominent real estate to express your employer brand

job recomendation are personalized for each viewer

Employees testimonials

Cutomized copy

Employer branding video

Geography

Industry

Job Function

Seniority

Company Size

Deliver a Custom ExperienceTailor your message based on your target audience

Now, let LinkedIn do the job for you…

©2012 LinkedIn Corporation. All Rights Reserved.27

Recruitment AdsRight message, right candidate, right context – with the power of LinkedIn targeting

28

Follow Company

Co-Branded

Picture Yourself

Client/Agency creative

Targeting

Geography

Industry

Job Function

Seniority

Company Size

Current Company

School Name/Graduation Year

Group

Recruitment Ads reach your target audience wherever they go on LinkedIn, starting on the homepage

29

Your Recruitment Message here

Your

Recruitment Message

Here

…and follow your target audience wherever they go on LinkedIn

Your

Recruitment Message

Here

Your

Recruitment Message Here

…and follow your target audience wherever they go on LinkedIn

Your

Recruitment Message

Here

Your

Recruitment Message Here

…and follow your target audience wherever they go on LinkedIn

Your

Recruitment Message Here

LinkedIn Talent DirectTarget relevant professionals at scale…with a customized message that speaks directly to them

branded InMail sent to LinkedIn members in broadcasts of multiples of to 2,500.

Call to action button

Connected to Recruiter…

LinkedIn Talent DirectTarget relevant professionals at scale…with a customized message that speaks directly to them

branded InMail sent to LinkedIn members in broadcasts of multiples of to 2,500.

Call to action button

Connected to Recruiter…

LinkedIn Confidential ©2012 All Rights Reserved 35

Conclusions: ready to start?A success Story

Every year L’Oréal searches for 6.000 new hire worldwide (internship included) and to find them uses traditional recruiting channels and tools.By the way the company is facing 3 big challenges that needs a more innovative approach:•Select candidates that «are more difficult to find»•Reach passive candidates•Maintain and strength the on-line reputation

LinkedIn Confidential ©2012 All Rights Reserved 36

Conclusions: ready to start?A success Story

• L’Oréal created a Career Page to show job opportunities and to highlight the quality of the company as employer of choice

• LinkedIn enables L’Oréal to contact candidates that would have been unreachable with other recruiting tools.

• LinkedIn creates a very simple but absolutely strong connection between the company and the employees that are now the best ambassadors and attract the best candidates: talent knows talent!

LinkedIn Confidential ©2012 All Rights Reserved

Quality of hire is part of a recruiting strategy and has a dramatic impact on business

activities

LinkedIn can help you to in crease the quality

of your hires

LinkedIn doesn’t give you only tools but also continuous support and consultancy to achieve

common goals

Conclusions: ready to start?Key takeaways

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