inbound tourism overview - visit britain travel trade · saudi arabia uk middle east expats others...

Inbound tourism overviewAnnual visits

£55

6 m

illio

n£

556

mill

ion

£36

5 m

illio

n£

365

mill

ion

£32

2 m

illio

n£

322

mill

ion

£26

0 m

illio

n£

260

mill

ion

£26

0 m

illio

n£

260

mill

ion

£20

6 m

£20

6 m

£19

0 m

£19

0 m

Manchester

JeddahRiyadh

8,995 18 nights

Average flight seats per week** (2016)

Average lengthof stay (2015)

22%17% 22% 40% 20%

Jan–Mar Apr–Jun Jul–Sep Oct–Dec

Global ranking for inbound visits to Britain in 2015#40

2009 2010 2011 2012 2013 2014

89,

000

79,0

00

105,

000

111,

000

126,

000

144,

000

2015

147,

000

Purpose of travel (2015)Seasonal spread of travel (2015)

Global ranking for inbound spend to Britain in 2015#10

2015 averagevisitor spend£3,769

Annual visitor spend

2009 2010 2011 2012 2013 20152014

Departure & destination airports** (2016)Regional spread of travel (2015)

Jan-Sept2016

119,000visitors

Jan-Sept2016

£283 mspend

57%

5%

18% 13%

Holiday VFR* Business

7%

Study MiscM

Saudi ArabiaMarket snapshot

Sour

ces:

Inte

rnat

iona

l Pas

seng

er S

urve

y (I

PS),

Ape

x.

*Visit friends and/or relatives, **direct flights only.Percentages may not total 100% as single visit may include multiple regions.

2% Scotland

33% Rest of England

71% London

3% Wales

LondonHeathrow

Corporate website: visitbritain.org

Image library: visitbritainimages.com

Trade website: trade.visitbritain.com

Media centre: media.visitbritain.com

VisitBritain

1205 Aspect Tower

Business Bay, Dubai, UAE

PO Box 33342

+971 (0) 4391 5455

dubai@visitbritain.org

@VisitBritainGCC

LoveGreatBritain.ar

VisitbritainGCC

@VisitBritainBiz

Male Female

Word of mouth Price comparison websites Travel guidebook

1 2 3

71% 15% 2% 12%

Saudi Arabia UK Middle East

expats Others

Key demographics* (2013-2015)

Market segments & attributes

Visitors' gender by visit purpose* (2013-2015)

Travel companions** (2016)

Holiday booking habits** (2016)

Top influences in choosing a holiday destination** (2016)

of visitors from Saudi Arabia were "extremelylikely" to recommend Britain in 2015*

78%

29%45%45%

22% 10%

Spouse/ Partner

21%On their own

With childrenunder 16 With friends

22%

With other adultfamily members

0-15 5%

16-24 10%

Visitors' nationalities* (2013-2015)

Online Face-to-face

65+ 2%

55-64 9%

45-54 23%25-34 25%

35-44 27%

34%

Holiday66%

43%

57%VFR Business

7%

93%

Visited museumsor art galleries

Visited parksor gardens

Wentshopping

Top three activities in the UK* (2011)

Applicable to people who visited Britain.

Applicable to people who visited Britain and booked theirtransport to Britain and accommodation together.

Visitor profile

Saudi ArabiaMarket snapshot

Sour

ces:

* In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

), *

* V

isit

Bri

tain

/Ips

os 'D

ecis

ions

and

Influ

ence

s' re

sear

ch.

Relaxed sightseersLarge Arab families seekingexperiences that offergood value for money

Active buzz-seekersGender-driven groups seeking unique experiences

Affluent trendsettersArab families looking for exclusive and bespoke experiences