inbound marketing - manu melwin joy

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Inbound marketing

• Inbound marketing is a

technique for drawing

customers to products and

services via content

marketing, social media

marketing and search engine

optimization.

Inbound marketing

• Inbound marketing provides

information, an improved

customer experience and builds

trust by offering potential

customers information they

value via company sponsored

newsletters, blogs and entries on

social media platforms.

Inbound marketing

• Marketing strategist David

Meerman Scott says that

inbound marketing allows

marketers to "earn their way"

into a customers awareness

rather than invading their

awareness through paid

advertisements.

Inbound marketing

• The term "inbound

marketing" was coined by

HubSpot CEO Brian Halligan

and is synonymous with the

concept of Permission

Marketing a 1999 book by

Seth Godin.

Inbound marketing

• Compared with outbound marketing,

inbound reverses the relationship

between company and customer. In

fact, while outbound marketing is going

to push the product through various

channels, inbound marketing creates

awareness, attracts and helps new

customers with channels like blogs,

social media, direct mail etc.

The cycle of inbound marketing

• Get found• Get found is the first step to

start an Inbound cycle. With the phrase “get found’’ we mean that your content must be visible to the right audience at the right time. This is a very long process that implies a long research and planning of contents.

The cycle of inbound marketing

• Convert• The second step regards

conversions of fans into prospects. It may seem a very easy process but it is not easy at all. This process is long and implies energies and time for the company.

The cycle of inbound marketing• Analyze• The third and final step of inbound

cycle is analyze. After letting the customer be aware of our product/service, and after converting our fan into prospect/lead we have to know if we have worked well. Then analyzing data is very important to understand what we have to change in the process to improve our results.