inbound marketing for ad agency new business

A NEW APPROACH FOR NEW BUSINESS

How to create an inbound marketing program for new business

FUEL LINES BUSINESS DEVELOPMENT WWW.FUELINGNEWBUSINESS.COM

Alabaster, AL

80% of ______ makers said

they found their vendors not the other way around

200 +

look and sound the _____

most agencies are in a perpetual state of ________ and

_______ their websites

adding to their problems

the battle for new business …

90% of energy and resources spent using _______ tactics

There is a new model for new business that makes the existing model __________.

in 2010 agencies finally JUMP IN

OVERTHINKING it

Agency Logo

the typical agency blog

provides ____ for new business

stand out from among your ___________

you ______ the client relationship

allows you to ____ the dating process

ability to charge _____ _____

Social media is a time _____ rather than a time killer.

maintain awareness ____ without interruption

a perpetual ____ for new business leads.

your own customized _____ ____ program

a glimpse of what new business

heaven is like

what are prospects looking for?

experts _____

my blueprint for using

social media + content for new business

1. Define Your Audience and Objectives

positioning is the ________ for new business

the lack of positioning makes

new business ______

agencies _____ positioning

Social Media removes the ____ in

positioning

fish for a specific fish with a

specific bait

fish AWAY from the boat so you don’t scare off the fish

… small to midsize agencies can

catch some really BIG FISH

instead of ______ new business

learn how to be _______

Social Media + Content Marketing Provides _______ ______

2. Create a Content Driven Website

my

PLATFORM for new business

the typical agency website

a niche blog for new business

creating an appealing position

a solution for agency branding

outline for a niche blog

• Target Audience

• Tag Line

• Blog Title

• URL

• Key Words

• Categories

• multi-unit retailers

• “marketing resources for great grand openings”

• The Store Starters

• www.thestorestarters.com

• new stores

creating Sheehy’s niche blog

creating a niche blog - fast

• choose a focus

• establish a positioning of expertise

• back it up - “looking under the hood”

3.Develop a SYSTEM for Content Creation

leaders ____ and ______ lead

“Reading fuels your writing”

Photo Credit: Colin Milligan

the benefits having a BASE of content …

Content Creation and Curation• 400 to 500 words

• 1 original post for every 4 to 5 curated post

• Key words in post titles

• Write in inverted pyramid style

• Lead with conclusion

• Write for scan-a-bility

• After 30 posts - schedule at least 1 posts per week

• Repurpose content consistently over multiple social media platforms

4. Turn Up the Traffic

Two Ways to Jump-Start Blog Traffic

1. eNewsletter

2. Twitter

accelerate SEO

5. Implement Best Practices for Engagement

Social media is about _____

connecting with other _____.

people want to work with other people that they …

The way you network ____ is

the way you network _____.

calls-to-action

6. Measure to Refine and Improve

If you can’t ______ it

you can’t improve it.

7. Manage the Process

Basecamp

ManageFlitter

HootsuitePro

SocialOomph: Repurposing Content

1.5 hours

Photo Credit: Francesco Lodolo

Ph 205.370.7750

Email michael@michaelgass.com

Blog: www.fuelingnewbusiness.com

Twitter: @michaelgass

www.michaelgass.com