in the know 2: whats new in social media?

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What’s New in Social Media?

Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN) Katy Capers, Deputy Health Communications Project Manager

Carlos Chapman II, Partnerships & Outreach Coordinator, CDC NPIN

“What’s New in Social Media” Recording

Visit the In the Know: Social Media for Public Health webpage for access to full recordings and presentations from the series I & II.

2013-2014 Trends

1. Usage trends. “Old” channels, new features

2. Geo-location. Location, location, location

3. Apps with Outreach Potential. Who’s there?

4. Image and video tools. A must for success

5. Content support. Resources to get it done

Usage Trends: Overview

• Overall use of social media continues to grow

• Facebook, Twitter and Google+ are still the major players

• Niche communities continue to grow for personalized calls to action and user experiences

Usage Trends: Overview

• Multi-channel, multi-device use

• The “always on” user mentality has grown even further

Credit: @AIDSgov

Autoplay Newsfeed Videos

Credit: Facebook

Usage Trends: Facebook

Usage Trends: Facebook

Credit: Facebook

Paper

Usage Trends: Pinterest

Credit: Pinterest

Rich Pins

Usage Trends: Instagram

Credit: Instagram

Direct Message & Hashtags

• Increase in Twitter chats/views

• Embrace the hashtag!

• Increasingly more value for Twitter in public health research and prevention

Usage Trends: Twitter

• Currently, G+ more about adding content value than traditional engagement

• “Google Authorship puts more emphasis on who is responsible for content published online as opposed to what (brand).” (Matt Morgan, bloggingbistro.com)

Usage Trends: Google+

Credit: Andy Crestodina, blog.KISSmetrics.com

Growing beyond just career professionals

Access compelling, customized content with LinkedIn Pulse

Usage Trends: LinkedIn

…but, where’s your audience?

• Identify objectives

• Define your audience and their preferences

• Scan, engage, and market

• Establish connections with key influencers

Credit: D. Chaffey, 10 types of online influencers

Geo-Location

Using geo-location, users can see relevant content based on their location

Using location can:

• promote services and resources,

• organize gatherings,

• grow professional contacts

Geo-Location

Apps For You

NYC Condom

Apps For Your Users

ChicagoFluShots.org

Apps with Outreach Potential

Old and new networks—all new possibilities

Image & Video Tools

• Visual media is influential across all social networks

• Users tend toward easily digestible visual content

• Opportunities: Behind-the-scenes or sneak

peeks Event promotion Storytelling Individualized messages

Mobli

Content Support

Content Support

www.hubspot.com/blog-topic-generator

Content Support

www.portent.com

“What’s New?” Takeaways

1. Know your audience’s (changing) preferences and influencers

2. Keep the larger ecosystem in mind

3. Add or ask for location, when relevant

4. Catch the image-centric train

5. Register for industry updates + connect with others for fresh ideas and best practices

Acknowledgements

Moderator Melissa Beaupierre

Presenters Katy Capers & Carlos Chapman

Executive Producer Harry Young

Technical Producer/Director James Bethea

Social Media Coordinator Carlos Chapman II

Health Communications Support Team Cynthia Newcomer, Tracye Poole, Daniel Johnson & Valerie Watkins

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Thank you for watching What’s New in Social Media

@CDCNPIN

www.cdcnpin.org