improving libguides editors access to use data using the google analytics api

Using Google Analytics API to Improve Access to Use Data

in LibGuides

Tabatha FarneyUniversity of Colorado

Colorado Springs

tfarney@uccs.edu

@sharebrarian

Slides at: http://www.slideshare.net/unisus21/ala2014-lib-guidesdashboard

How is my guide being used?

How do people find my guide?

How can I determine what content I can delete from my guide?

LibGuides v1 Stats

Stats in LibGuides

The dashboard combines:

Universal Analytics (using Google Tag Manager)

Google Analytics API

LibGuides API (v1)

A little jQuery & PHP

How does it work?

The building processStep 1: Talk with the LibGuide creators to understand their data needs.

Step 2: Ensure Google Tag Manager and Universal Analytics tracking code is working.

Step 3: Configure the Google Analytics API.

This requires:• Developer’s Console Account

• Configuring a “service account” for the project in the Console

• Downloading and customizing the PHP Google API package on your web server

Step 4: Grab a list of the current, published guides using the LibGuides API. Step 5:

Add jQuery for the search form functionality. Step 6:

Beta testing!

Depends on the functionality in LibGuides v2….

Charts/graphs for better data visualization

Improved export functionality

Future Dev

Great example“Google Analytics API and Service Accounts,” blog.Salteh.net, Oct. 8, 2012. http://blog.salteh.net/2012/10/google-analytics-api-and-service-accounts/

Resources and Documentation• Google API Documentation, https://developers.google.com/api-client-library/php

/

• Google Developer’s Console, https://developers.google.com/console/help/new/

• Google Tag Manager, http://www.google.com/tagmanager/

• PHP Google API code, GitHub, https://github.com/google/google-api-php-client

• Universal Analytics, https://support.google.com/analytics/answer/2790010?hl=en

Some resources

Using Google Analytics API to Improve Access to Use Data

in LibGuides

Tabatha FarneyUniversity of Colorado

Colorado Springs

tfarney@uccs.edu

@sharebrarian

Slides at: http://www.slideshare.net/unisus21/ala2014-lib-guidesdashboard