imkt120 assignment1 williams_regina

Social Media: A Guide To Your Success

Northwestern Technologies

Agenda

Social Media: How it all began

Current Social Media Landscape in the IT Industry

How To Get Started With Social Media

What Social Media Can Do For You

Conclusion5

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What Is Social Media?

Quick, effective way to reach potential customers

Efficient

Interaction among people to create, share, and exchange ideas

Interaction

1 2

Facebook, Twitter, Simpy, Digg, YouTube

Examples

Bookmarking, Networking, News, Photo and Video Sharing

Types

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History of Social MediaHow it All Began

First Email Delivered

Blackboard is foundedBlogging BeginsAOL Instant Messenger created

Google Opens as a major Internet search engine

1971

1998

1997

2000

2004-2013

The dot.com bubble bursts

Many social media sites emerged

What Social Media Can Do For You

• Get Your Name Out There• Instant Support For Your Business• Less Expensive Way To Advertise• Allows Different Avenues To Communicate• Targeted Traffic

How To Get Started With Social Media

Search Google For A List Of Social Media Sites

Add Media Links To Company’s Website

Set up A Profile

Advertise

✓

✓

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Conclusion

• 89% of respondents said that social media marketing has generated more business exposure

• 64% saw lead generation increase by using social media 6 hours or less per day

• 69% of marketers use social media to gather marketplace intelligence

• 62% of marketers using social media for 2+ years reported a rise in search engine rankings

• 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses

Curtis, Anthony “The Brief History of Social Media. 2013

http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Dyer, Pam. “The Top Benefits of Social Media Marketing. 01 July 2013. http://socialmediatoday.com/pamdyer/1568271/top-benefits-social-media-marketing-infographic

[Four Social Media Recruitment Mistakes (And How to Avoid Them)]. Retrieved September 8, 2013 from: http://www.sourcecon.com/media/2010/09/social-media-speech-bubbles.png

[How social media efforts can compliment your networking strategy – by Guest Blogger: Desiree Dupuis]. Retrieved September 8, 2013 from: http://networkinginvan.com/wp-content/uploads/2011/11/Social-Media-Networking-Tips.png

[Slider Social Media]. Retrieved September 8, 2013 from: http://1.bp.blogspot.com/-DXnA9YOIT7I/UglESBqSW9I/AAAAAAAAAgE/PPHESWUPnyE/s320/slider_social_media.png

[Social Media Marketing]. Retrieved September 8, 20133 from http://www.seotrafficsearch.com/internet-marketing/social-media-marketing

[Two Core Aspects on How to Promote Websites on Social Networking Sites]. Retrieved September 8, 2013 from: http://www.organicconnexions.com/wordpress/wp-content/uploads/2012/09/How-to-Make-Money-with-Social-Networks.jpg

Sources Cited