imc apr09

Web 2.0: What is it and why should you care?

Colleen Carmean, PhD

Digital Knowledge ArchitectCollege of Public Programs

Arizona State Universitycarmean@asu.edu

Arizona Chapter of Institute of Management ConsultantsApril 2009

Web2: from the read-Web to the read-write-rank Web

Creation, Participation, Amazonification

• The whole is greater than the sum of the parts

• We are more influenced by trust than by expertise

• Combination is stronger than consensus

Google: ranking information based on consensus of (numbers + trust)

• Distributed resources

• Shared knowledge

• Distributed ownership

• Culture of participation

• The machine is us/ing us

Wikipedia: the social experiment of the digital age

Colleen’s Top 10 2009

• Ning – social networking

• Flickr - images

• Pandora - music

• Blogspot/Blogger – ownership of ideas

• Wikipedia - shared knowledge

• YouTube – video

• SnagIt and Jing – screen capture

• delicious and diigo/furl – shared bookmarking

• Twitter – microburst news

• SplashURL.net – making URLs tiny, then big

More? Follow Jane Hart’s Work: http://janeknight.typepad.com/pick/2009/04/top-tools-for-learning-2009.html

One tag at a time

One voice at a time

Teaching the machine:

• Tags & the “metatag”

• Web 2: customized for ME!

• ‘growing smarter the more we use it’

Distributed Knowledge

Challenge:

Thoughtful use of technology in

harvesting the potential ofcollaboration,

consensus, creativity

“too many tools, not enough time”Examining Affordance

Thank you!

Colleen Carmeancarmean @ asu.edu