ifai media kit

Publications

Specialty Fabrics Review

Review Buyer’s Guide

Fabric Architecture

Fabric Graphics

Geosynthetics

InTents

Marine Fabricator

IFAI Expo Americas Show Guide

IFAI Expo Asia Show Guide

Geo-Frontiers Show Guide

Magazine Advertising + Trade Shows + Online Advertising = Sales GrowthMagazine advertising—in print and online—and in-person trade

events are basic components of a cross-marketing campaign. IFAI

offers many attractive options to drive traffic to your business,

immediately boost your sales and keep your business growing.

online

specialtyfabricsreview.com

fabricarchitecturemag.com

fabricgraphicsmag.com

geosyntheticsmagazine.com

intentsmag.com

marinefabricatormag.com

upholsteryjournalmag.com

ifai.com

IFAI Worldwide e-newsletter

IFAI Expo Americas

IFAI Expo Asia

Geo-Frontiers

our mission is to help you create an effective

marketing strategy. Invest in your company’s future. Contact IFAI today!

IFAI Integrated

MediaIndustry experts since 1915

Contact IFAI today to plan your cross-media marketing strategy!

Shelly ArmanSales Coordinator+1 651 225 6987800 436 2408searman@ifai.com

2 IFAI Integrated Media Kit 2011

Specialty Fabrics ReviewIndustry experts since 1915 > www.specialtyfabricsreview.com

Specialty Fabrics Review PRInt RAteS 2011

ad size[4-color]

issues buyer’s Guide

iFai exPo americas show Guide*

13x 7x 1x 1x 1x

FP $4,185 $5,025 $5,750 $6,055 $5,525

2/3 P $3,695 $4,395 $5,195 $5,295 $4,835

1/2 i $2,995 $3,455 $3,995 $4,535 $4,125

1/2 h $2,825 $3,155 $3,885 $4,275 $3,825

1/3 P $1,880 $2,250 $2,835 $3,085 $2,835

1/6 P $1,345 $1,690 $2,075 $2,295 $2,195

tab** $6,055 $6,445 $6,815 $7,025 $7,965

cV 2 $5,545

$6,015

cV 3 $4,925 $5,695

cV 4 $6,355 $6,395

toc $4,815 $6,355

$4,815

hiGh-imPact oPPortunities

Special high-visibility options are affordable.

Call today to find out more.

With a circulation of 13,000, the Specialty Fabrics Review is

uniquely positioned as the voice of the specialty fabrics industry.

No other vehicle in the marketplace offers exclusive access to this

35,000 plus monthly readership.

Readers are high-level decision makers, most of whom have been

reading Specialty Fabrics Review for at least seven years. They

read the 14 information-packed issues for the ads as much as

for editorial content.

IFAI Integrated Media: PUBLICATIONS

Review is the official publication of IFAI, IFAI Expo Americas and IFAI Expo Asia.

Review readers

24% Custom canvas (truck covers, bags, containers, tents, banners, covers)

20% Awnings/Canopies

15% Signs

13% Marine products

10% Structures/Enclosures/ Shelters

8% Safety/Protective/ Medical products

7% Government/Military

3% Schools/Libraries/Other

All other special positions, add 10%.

For a 26X rate, subtract 3% on all insertions.

An advertising agency discount of 15% is available to all agencies and to companies submitting their own ad placements.

IFAI members earn a 3% discount on all ads.

*exhibitors earn a 20% discount on expo Americas Show Guide ads.

**tab pages are available in Review Buyer's Guide and IFAI expo Americas Show Guide.

expo Asia Show Guide PRInt RAteS

size Guideonly

+march reView*Placement

FP $2,395 $1,995

2/3 P $2,195 $1,795

1/2 i $1,595 $1,295

1/2 h $1,495 $1,195

1/3 P $895 $750

1/6 P $595 $450

cV 2 $2,595 $2,195

cV 3 $2,495 $2,095

cV 4 $2,695 $2,295

Circulation: 13,000Readership: 35,189

*Purchase an ad in the March Review and receive a discounted rate in the expo Asia Show Guide.

www.IFAI.CoM 3

January 2011

Update: Awnings and canopies

Fabrics used for water conservation

Useful nanotechnology

bonus distribution2011 MFA national Convention San Diego, CA; Jan 21-23

IFAI tent expo 2011 St Pete Beach, FL; Jan 24-27

neCPA expo 2011/MFA Upper Atlantic Regional workshop; Springfield, MA; Jan 27-29

PAMA Metal Fabrication workshop/ Midwest Fabric Products Association Rolling Meadows, IL; Feb 2-4

IFAI expo Canada 2011 Quebec City, Quebec; Feb 3-5

ad close/materials duenov 17/Dec 3

February 2011

State of the Industry Report

Doing business internationally

trends in tents

Showroom: Disaster response products

bonus distributionAwnings & Canopies workshop Dallas, tX; Mar 13-15

IFAI expo Asia 2011; Marina Bay Sands, Singapore; Mar 22-25

ad close/materials dueDec 17/Jan 3

march 2011

Super coatings

Fabrics in transportation

new printing technologies

Showroom: exhibits

bonus distributionMid-America trucking Show (MAtS) Louisville, KY; Mar 31-Apr 2

InDeX 11; Geneva, Switzerland; Apr 12-15

ad close/materials dueJan 17/Feb 3

iFai expo asia show Guide

april 2011

Fabric showcase, Part I

Profit from community partnerships

How green is my fabric?

Showroom: Military applications

bonus distributionoutlook Conference 2011 white Sulphur Springs, wV; May 2-3

ad close/materials dueFeb 17/Mar 3

may 2011

Fabric showcase, Part II

Fabrics in shipping/packaging

Marine fabrication

Showroom: Marine projects

bonus distributionAtMe-I Megatex (American textile Machinery exhibition Intl); tBD

ad close/materials dueMar 17/Apr 3

buyer’s Guide 2011

June 2011

Commercializing new products

the future of fabric structures

Shop software

Showroom: Safety and protective products

bonus distributionoFPAnZ (outdoor Fabric Association of new Zealand); tBD

the Great west truck Show; tBD

ad close/materials dueApr 17/May 3

July 2011

equipment showcase

Fabrics in health care

Developments in nonwovens

Showroom: Aerospace projects

bonus distributionACASPA 2011 Convention (Australian Canvas and Synthetic Products Association); Sydney, Australia; Jul 23-25

ad close/materials dueMay 17/Jun 3

august 2011

IFAI expo Americas 2011 Product Preview

Reaching new markets: productive partnerships

trends in interior design

Showroom: Commercial interiors

bonus distributionItMA 2011 Barcelona, Spain; Sept 22-29

IFAI Advanced textiles 2011 Barcelona, Spain; Sept 26-28

ad close/materials dueJun 17/Jul 3

september 2011

IFAI expo Americas 2011 Show Preview

Fabrics in agriculture

Flexible composites

Showroom: Agricultural products

ad close/materials dueJul 17/Aug 3

october 2011

the parks and recreation market

Interactive textiles

How to position (and value) your business

Showroom: Smart textiles

bonus distribution2011 tAPPI PeeRS Conference Portland, oR; oct 2-5

IFAI expo 2011; Baltimore, MD; oct 25-27

texwork 2011; Strasbourg, France nov 30-Dec 2

ad close/materials dueAug 17/Sep 3

iFai expo americas show Guide

A complete guide to education, exhibits and important events at IFAI expo 2011.

november 2011

Military applications

Flammability issues

tarps and truck covers

Showroom: transportation applications

bonus distributionFabtech/AwS welding Show Chicago, IL; nov 13-16

ad close/materials dueSep 17/oct 3

december 2011

Report: IFAI expo 2011

Banners and fabric signage

Aerospace applications

Showroom: Banners and signs

ad close/materials dueoct 17/nov 3

“Advertising in the

Review Buyer’s Guide

is important for

building our brand

and for increasing

awareness of the

potential uses for

silicones in industrial

fabrics.”Ronald Hanks north American Business DirectorBluestar Siliconeseast Brunswick, nJ

reView buyer’s Guide

the Review Buyer’s Guide is the “Yellow Pages” for this market. It includes thousands of products and readers use it year-round. It’s simply the most well-known, well-respected directory of products in the specialty fabrics industry.

iFai exPo americas show Guide

IFAI Expo Americas 2011 Show Guide is used by participants throughout expo. Attendees keep it as a reference of exhibitors after the show. Advertising in the guide provides an opportunity to maximize your investment and leave a lasting impression on more than 7,000 potential buyers.

iFai exPo asia show Guide

IFAI Expo Asia Show Guide will be an important reference for attendees in Singapore. As the printed guide to the seminars and exhibits, it will introduce participants to your company and give them a tool to maintain contact with the suppliers who invested in this very important premiere event.

Specialty Fabrics ReviewEditorial calendar

editorial staFF

susan niemiAssociate Publisher+1 651 225 6984800 319 9239srniemi@ifai.com

Galynn nordstorm Senior editor+1 651 225 6928gdnordstrom@ifai.com

Janet Preuseditor+1 651 225 6979jlpreus@ifai.com

Juliana wallaceweb Content Developer+1 651 225 6927jrwallace@ifai.com

Bonus distribution is subject to change.

Specialty Fabrics Review weB RAteS 2011

e-newsletter oPPortunities

12 monthly issues

$200 per month

$400 per month top position

Website and e-newsletterThe Specialty Fabrics Review website offers high visibility and immediate results.

The extensive article archive provides a wealth of information that boosts search

engine results, attracting a growing global audience. Advertising click through

rates average .61%—much higher than the typical B2B average of .20-.25%.

You can place a rotating banner ad (limited to 10 advertisers per site), a text ad,

a video, footer button or sponsored content. There are many affordable options

that will drive new customers to your website and help build your sales pipeline.

IFAI Worldwide e-newsletter is delivered to over 33,000 readers monthly,

driving website visits. IFAI Worldwide recipients are able to open and click

through to targeted content on any of the seven magazine websites. This

newsletter enjoys consistently high open rates and impressive click through

rates (see information in right column).

IFAI Integrated Media: ONLINE

Follow Specialty Fabrics Review on Twitter and Facebook!

click throuGh rates (ctr)

website banner ads

review: .61%

B2B industry average CtR = .20-.25%**

e-newsletter

iFai worldwide e-newsletter (ctr)

24% | USA

48% | Canada

32% | Latin America

27% | europe

35% | Asia Pacific

50% | other

B2B industry average CtR = 10-15%**

**MarketingSherpa, Lyris, DMA, Caslon & Co.

Monthly visitors: 11,700Avg impressions: 56,000

online adVertisinG rates 1 month 3 months 6 months 1 year

Home Page exclusive Banner $1,495 $3,995 $6,995 $12,995

Home Page exclusive Video $995 $2,795 $5,295 $9,995

Banner Ads $695 $1,595 $2,495 $3,995

Sponsored Content $595 $1,495 $2,395 $3,595

text Ads $395 $895 $1,495 $2,395

Footer Buttons $295 $695 $1,295 $1,995

www.IFAI.CoM 5

oPPortunitiesexhibit space

Sponsorship

Print and website advertising

IFAI Integrated Media: ShOWS

kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyestergrommets pvc banners nonwovens containment liners shades medical buoysstructures conductive frames belts safety enclosures fi berglass sails shadesmembranes shelters screens turf upholstery polypropylene sewing protectivewelding sealing fasteners kevlar canopies geocells tarps tents mesh scrimptfe silicones polyester grommets pvc banners nonwovens containment linersshades medical buoys structures conductive frames belts safety enclosuresfi berglass sails shades membranes shelters screens turf upholsterypolypropylene sewing protective welding sealing fasteners kevlar canopiesgeocells tarps tents mesh scrim ptfe silicones polyester grommets pvc bannersnonwovens containment liners shades medical buoys structures conductiveframes belts safety enclosures fi berglass sails shades membranes sheltersscreens turf upholstery polypropylene sewing protective welding sealingfasteners kevlar canopies geocells tarps tents mesh scrim ptfe siliconespolyester grommets pvc banners nonwovens containment liners shadesmedical buoys structures conductive frames belts safety enclosures fi berglasssails shades membranes shelters screens turf upholstery polypropylenesewing protective welding sealing fasteners kevlar canopies geocells tarpstents mesh scrim ptfe silicones polyester grommets pvc banners nonwovenscontainment liners shades medical buoys structures conductive frames beltssafety enclosures fi berglass sails shades membranes shelters screens turfupholstery polypropylene sewing protective welding sealing fasteners kevlarcanopies geocells tarps tents mesh scrim ptfe silicones polyester grommetspvc banners nonwovens containment liners shades medical buoys structuresconductive frames belts safety enclosures fi berglass sails shades membranesshelters screens turf upholstery polypropylene sewing protective weldingsealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe siliconespolyester grommets pvc banners nonwovens containment liners shadesmedical buoys structures conductive frames belts safety enclosures fi berglasssails shades membranes shelters screens turf upholstery polypropylenesewing protective welding sealing fasteners kevlar canopies geocells tarpstents mesh scrim ptfe silicones polyester grommets pvc banners nonwovenscontainment liners shades medical buoys structures conductive framesbelts safety enclosures fi berglass sails shades membranes shelters screensturf upholstery polypropylene sewing protective welding sealing fastenerskevlar canopies geocells tarps tents mesh scrim ptfe silicones polyestergrommets pvc banners nonwovens containment liners shades medical buoysstructures conductive frames belts safety enclosures fi berglass sails shades

membranes shelters screens turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fi berglass sails shades membranes shelters screens turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones

photo: fl ickr.com/photos/cynicaloptimistlicense: creativecommons.org/licenses/by/3.0

ifaiexpo.com

leading the way in specialty fabrics

25-27October 2011B a l t i m o r eMaryland, USA

Expo2011_HouseAd1.indd 1 11/22/10 11:21:44 AM

IFAI Expo AmericasThe largest event for the technical textile and non-woven industry offers

the best face-to-face marketing opportunities. An impressive 74% of our

exhibitors return year after year and many of them tell us it's the single

most important show for them.

Invest in the preeminent show and promote your company in the official

show publications: the IFAI Expo Americas Show Guide and Specialty

Fabrics Review.

IFAI expo Americas 2011 eXHIBIt SPACe RAteS

booth size/tyPe iFai member rate non- members

on or before June 1

after June 1

heiGht restriction 8 ft. (2.44m)

10’ x 10’ Standard (3.05m x 3.05m) $2,720 $3,010 $3,110

10’ x 10’ Corner (3.05m x 3.05m) $2,935 $3,230 $3,330

heiGht restriction 40 ft. (12.2m)

10’ x 20’ Island (3.05m x 6.1m) $6,105 $6,545 $6,745

10’ x 30’ Island (3.05m x 9.14m) $7,980 $8,425 $8,625

20’ x 20’ Island (6.1m x 6.1m) $9,680 $10,280 $10,480

20’ x 30’ Island (6.1m x 9.14m) $14,405 $15,145 $15,345

20’ x 40’ Island (6.1m x 12.2m) $18,580 $19,290 $19,640

30’ x 30’ Island (9.14m x 9.14m) $21,495 $22,500 $22,700

20’ x 50’ Island (6.1m x 15.24m) $22,620 $23,710 $23,910

30’ x 40’ Island (9.14m x 12.2m) $27,215 $28,495 $28,795

30’ x 50’ Island (9.14m x 15.24m) $33,905 $34,435 $34,635

40’ x 40’ Island (12.2m x 12.2m) $36,235 $37,435 $37,735

“MMI enjoyed 105 quali-

fied leads the first day

in Orlando! IFAI Expo

Americas is THE show to

go to—the most popular

show. In addition to new

contacts, exhibiting gave

us the opportunity to

network with other exhibi-

tors and reminisce with

hundreds of customers

and suppliers.

We bring employees to the

show that may otherwise

never get the opportunity

to meet our customers and

vendors, so it’s great for

them and MMI because it

helps in customer service

to meet the people you

deal with on a daily basis.

While showing isn’t cheap,

we realize that one good

new customer could more

than pay for the entire

show. We also took advan-

tage of advertising oppor-

tunities in the Review and

the Expo Americas Show

Guide. The Expo Guide

is THE book people take

home. They use it, mark

it up, and take it home.”

nick Rivera, Production ManagerMMI textiles Inc.Rocky River, oH

For information on the IFAI Expo Americas Show Guide and Specialty Fabrics Review, see page 2.

Specialty Fabrics Review is the official publication of IFAI Expo Americas.

A: STAND SIZE BEFORE jUNE 1

AFTER jUNE 1 TOTALS

Shell Scheme rates Option available in multiples of 9 sqm only.

❑ Standard Shell U.S.$355 per sqm U.S.$380 per sqm

_____________ sqm x Standard Shell rate

❑ Enhanced Shell U.S.$380 per sqm U.S.$405 per sqm

_____________ sqm x Enhanced Shell rate

Raw Space rate 27 sqm and above only.

❑ Raw Space U.S.$325 per sqm U.S.$350 per sqm

_____________ sqm x Raw Space rate

IFAI Members deduct 5%

Total Section A

B: OPEN SIDES

❑ 2 open sides U.S.$250

Total Section B

TOTAL BOOTh COSTS

IFAI Expo Asia At last... a dynamic trade exhibition and conference dedicated to the

technicaltextiles marketplace in Asia-Pacific region.

Position your company with other leaders in the technical textiles

industry. IFAI Expo Asia 2011 will be a prominent showcase for all

companies conducting business in the Asia Pacific region.

Expand your presence by combining your exhibit with an ad in the

Expo Asia Show Guide and Specialty Fabrics Review, both of which will

be distributed to all show participants.

Technical Sessions will include:Medical and Healthcare Applications • Geosynthetic Applications for InfrastructureTechnical Nonwoven Applications • E-Textiles and Smart Fabrics • Sustainable TextilesProtective Clothing • Automotive Materials • Architectural Shade and Structuresi faiexpoasia.com

Pictured here is the exciting new Marina Bay Sands Resort & Conference Center where IFAI Expo Asia 2011 will take place.

At last... A dynamic trade exhibition and conference dedicated to the technical textiles marketplace in Asia Pacific.

0810RV-ExAsia_new.indd 1 8/24/10 4:18:10 PM

“We are exhibiting

because of excellent

contacts from IFAI,

great support/

organization and

the opportunity to

increase business

in Asia.” Andreas wilhelmMarket Manager Verseidag-Indutex GmbHKrefeld, Germany

enhanced shell scheme entitlements (per 9sqm)» white laminated wall

partitions » 1 x fascia board with

company’s name and stand number

» 1 x curve counter (1mH)» 1 x barstool» 1 x wastepaper basket» 1 x round discussion table» 2 x black leather arm chair» 1 x 40W fluorescent lights» 1 x 13amp/220V single-

phase power point

» 2 x 100w spotlight» 9sqm of needle punch

carpet

standard shell scheme entitlements (per 9sqm)» white laminated wall

partitions» 1 x fascia board with

company’s name and stand number

» 1 x information counter» 2 x white folding chairs» 1 x wastepaper basket» 2 x 40W fluorescent lights» 1 x 13amp/220V single-

phase power point

» 9sqm of needle punch carpet

Asia 2011

For information on the IFAI Expo Asia Show Guide and Specialty Fabrics

Review see page 2.

U.S. exhibitors are eligible for special pricing discounts through an award from the U.S. Depart-ment of Commerce. Contact todd Lindemann to find out more. (See next page.)

Specialty Fabrics Review is the official publication of IFAI Expo Asia.

rev. 12.07.2011

www.IFAI.CoM 7

Fabric Architecture Design for sustainability > www.fabricarchitecturemag.com

Architects and the construction industry have been among the earliest

adopters of efforts to reduce the world’s carbon footprint. Fabric

Architecture is uniquely positioned to educate professionals about the

benefits of sustainability of fabric and fabric components.

Six issues a year reach 8,000 readers: architects, landscape architects,

designers, property developers and other construction professionals.

They keep past issues for future reference and pass them along, reach-

ing an audience of 21,600.

Special high visibility options are affordable.

suPPortinG orGanization

Fabric Structures Association (FSA)

www.fabricstructures- association.org

Fabric Architecture PRInt RAteS 2011

ad size[4-color]

issues

6x 4x 1x

FP $3,875 $4,235 $4,695

2/3 P $3,255 $3,760 $4,155

1/2 i $2,875 $3,290 $3,895

1/2 h $2,675 $3,085 $3,665

1/3 P $1,845 $2,135 $2,845

1/6 P $1,535 $1,825 $2,430

cV 2 $4,475

cV 3 $4,375

cV 4 $4,695

center spread $4,475

toc 1, 2, edit $4,475

$4,475

sustainability PortFolio

March/April Issue this annual showcase of projects, includes sources for suppliers and fabricators of fabric architecture, awnings, canopies and shade systems. Distributed at the AIA national convention, this issue includes an amazing portfolio of work showcasing FA advertisers.

15th annual sourcebook

April Issue the Sourcebook provides technical reference information to architects and designers. this supplement is distributed at the AIA national convention and is tipped into the July/August issue of Fabric Architecture magazine.

Fabric Architecture readers

77% Architects/Designers

20% Contractors/Engineers/Specifiers (CSS)

3% Schools/Libraries/Other

Duvall Design has had

great success through

advertising in Fabric

Architecture magazine.

We have received many

phone calls due to an ad

we ran and have fielded

many inquiries from

your readership. Thank

you for all you do for the

industry!!!!!!Kate Cox, Creative Director Duvall Design west Rockport, Maine

rev. 12.07.2011

Fabric Architecture Design for sustainability > www.fabricarchitecturemag.com

Fabric Architecture weB RAteS 2011

Website and e-newsletterThe Fabric Architecture website offers high visibility and immediate results.

Follow Fabric Architecture on Twitter and Facebook!

website banner ads

Fabric architecture: .63%

e-newsletter

24% | USA

48% | Canada

32% | Latin America

27% | europe

35% | Asia Pacific

50% | other

12 monthly issues

$200 per month

Banner Ads $695 $1,595 $2,495 $3,995

text Ads $395 $895 $1,495 $2,395

Footer Buttons $295 $695 $1,295 $1,995

www.IFAI.CoM 9

iFai publications

January/February

Schedule of values 2 (where does the money go?) – Awnings/Canopies

Green roof case study

Continuing ed: new graphics for buildings

bonus distributionIFAI expo Asia 2011 Singapore; Mar 22-25

IFAI Canada expo 2011 Québec, Canada; Feb 3-5

tent expo 2011; St. Pete Beach, FL Jan 24-27

the Rental Show 2011 (ARA) Las Vegas, nV; Feb 27-Mar 2

neCPA expo 2011/MFA Upper Atlantic Regional workshop Springfield, MA; Jan 27-29

Assoc of Collegiate Schools of Architecture (ACSA) 2011 Annual Mtg; Quebéc, Canada; Mar 3-6

march/april

Sustainability Portfolio

Products, Services

bonus distributionIndex 11 Geneva, Switzerland; Apr 12-15

American Institute of Architects (AIA) nat’l Convention new orleans, LA; May 12-14

outlook Conference 2011 white Sulfer Springs, wV; May 2-3

sourcebook 15

Hardware: cables, fittings, connections

may/June

China – new markets, latest designs

Green roof application

Continuing ed: PV+ fabric basics

bonus distributionGreen Roofs for Healthy Cities; tBD

ACASPA 2011 Convention (Australian Canvas and Synthetic Products Association); Sydney, Australia; Jul 23-25

oFPAnZ (outdoor Fabric Association of new Zealand); tBD

July/august

South America: new (fabric) world on the rise

Continuing ed: Designing with etFe

bonus distributionItMA (Int’l textile Machinery Assoc) Asia 2011 + Advanced textiles 2011 Barcelona, Spain; Sept 22-29

Construct 2011; Chicago, IL Sept 13-16

ASLA 2011 Convention expo and Annual Meeting; San Diego, CA; oct 30-nov 1

september/october

Regenerative landscapes

Green roof application

Continuing ed: energy considerations

bonus distributionIFAI expo 2011; Baltimore, MD; oct 25-27

RISe Conference (Research, Innovation & Science for engineered Fabrics); Baltimore, MD; tBD

26th Annual IIDeX/neocon Canada expo (International Interior Design exposition); toronto, Canada; tBD

tappi PeeRS (Pulping, engineering, environmental, Recycling and Sustainability) Conference; norfolk, VA; tBD

PAMA + Canvas Products Association Zone 7 Convention; Pittsburgh, PA; tBD

november/december

London 2012 olympics buildings

Kinetic/dynamic buildings

Continuing ed: Intelligent skins/facades

Industrial Fabrics Association International 1801 County Road B W. Roseville, MN 55113

800.225.4324Fax:1 651 225 6966 www.ifai.com

iFai websites

intentsmag.com

ifai.com

Fabric Architecture Editorial calendar

editorial staFF

bruce wrighteditor+1 651 225 6953bnwright@ifai.com

Fabric Graphics PRInt RAteS 2011

ad size[4-color]

issues

6x 4x 1x

FP $3,280 $3,685 $4,095

2/3 P $2,735 $3,145 $3,355

1/2 i $2,515 $2,895 $3,115

1/2 h $2,295 $2,675 $2,930

1/3 P $1,855 $2,065 $2,375

1/6 P $1,355 $1,565 $1,875

cV 2 $4,145

cV 3 $3,525

cV 4 $4,295

toc 1, 2 $3,985

editorial $3,585

$3,945

Fabric Graphics Your source from inspiration to application > www.fabricgraphicsmag.com

Digital technology is the fastest-growing method of printing textiles. In the

United States, wide format printing continues to grow at about 10 percent

per year. The U.S. sustainability movement is a key issue driving growth in

the soft signage market.

The 8,000 readers of Fabric Graphics are printers, sign makers and custom

fabric product manufacturers making tents, exhibit displays, point of pur-

chase display, interior and exterior advertising, awnings and much more.

Six issues a year are passed along to 21,600 such industry professionals.

Fabric GraPhics buyer’s Guide

Published in July, this comprehensive directory of suppliers includes hundreds of products across the entire supply chain: fabrics, films and finishes; equipment, inks and accessories; and end products and services.

“The Fabric Graphics

Fabric Substrates for

Digital Printing list

is the most complete

list I have ever come

across. Bar none. It will

be extremely usable

for my business. I’ve

been working in the

industry for 14 years.

I commend you. I find

the magazine very

informative.”

Bill BuyersBuyRes Graphic Design

Fabric Graphics Association (FGA)

www.fabricgraphicsassociation.com

Fabric Graphics readers

20% Printers (commercial, digital, wide, fabric)

18% Indoor adv./POP

12% Awnings/Canopies

12% Signs

11% Exhibits/Displays

10% Custom canvas (truck covers, tents)

9% Outdoor adv.

8% Flags/Banners

rev. 12.07.2011

www.IFAI.CoM 11

Fabric Graphics Your source from inspiration to application > www.fabricgraphicsmag.com

Fabric Graphics weB RAteS 2011

Website and e-newsletterThe Fabric Graphics website offers high visibility and immediate results. The

extensive article archive provides a wealth of information that boosts search

You can place a rotating banner ad (limited to 10 advertisers per site), a text

ad, a video, footer button or sponsored content. There are many affordable

options that will drive new customers to your website and help build your

sales pipeline.

Follow Fabric Graphics on Twitter and Facebook!

website banner ads

Fabric Graphics: .62%

e-newsletter

24% | USA

48% | Canada

32% | Latin America

27% | europe

35% | Asia Pacific

50% | other

12 monthly issues

$200 per month

Banner Ads $695 $1,595 $2,495 $3,995

text Ads $395 $895 $1,495 $2,395

Footer Buttons $295 $695 $1,295 $1,995

iFai publications

January/February

Hospital/Health Care environments

new inks: technology, characteristics and capabilities

Keeping equipment clean (printers, cutters, sewing machines)

bonus distributionIFAI expo Asia 2011; Singapore; Mar 22-25

IFAI Canada expo 2011; Québec, Canada; Feb 3-5

march/april

Corporate environments (exterior and interior)

working in green: products, benefits, challenges

working with a commercial printer: make money, meet customer demands, labor issues

bonus distributionoutlook Conference 2011; white Sulphur Springs, wV; May 2-3

International Sign expo 2011 Las Vegas, nV; Apr 27-30

on Demand 2011; washington, DC; Mar 22-24

may/June

exhibits (traveling exhibits, temporary exhibits, trade show exhibits)

Printable nonwovens

new printer technology: Hybrids, eco-friendly; changeover

bonus distributionAdvanced textiles 2011; Barcelona, Spain; Sep 26-28

ACASPA 2011 Convention (Australian Canvas and Synthetic Products Association); Darling Harbour, Sydney nSw; Jul 23-25

July/august

Buyer’s Guide

ad close/materials due

May 17/Jun 3

september/october

Hospitality (hotel, cruise ship, night clubs, casino)

third-party, non-oeM ink

Hardware options (awnings, exhibits, support structures, track systems)

bonus distributionIFAI expo 2011 Baltimore, MD; oct 25-27

SGIA 2011; tBD

Graph expo 2011; tBD

november/december

Fabrics, graphics and architecture

outdoor fabrics and inks

Workflow and shop layout

bonus distributionthe Sign Business & Digital Graphics Show; tBD

800.225.4324Fax:1 651 225 6966 www.ifai.com

iFai websites

intentsmag.com

ifai.com

Fabric GraphicsEditorial calendar

editorial staFF

christopher tschidaSenior editor+1 651 225 6970cptschida@ifai.com

rev. 12.07.2011

www.IFAI.CoM 13

Geosynthetics PRInt RAteS 2011

ad size[4-color]

issues Specifier's Guide

6x 1x 1x

FP $3,975 $5,145 $5,375

2/3 P $3,695 $4,655 $4,855

1/2 i $3,245 $3,885 $4,295

1/2 h $2,945 $3,655 $3,915

1/3 P $2,025 $2,640 $2,935

1/6 P $1,575 $2,135 $2,445

sG tab* $5,390 $6,175 $6,445

cV 2 $4,375

cV 3 $4,075

cV 4 $4,510

toc $4,275

$4,375

GeosyntheticsExpert information for engineering solutions > www.geosyntheticsmagazine.com

For more than 25 years, Geosynthetics has been the voice of an industry

that has been steadily growing and developing as an effective, environ-

mentally responsible, civil engineering discipline.

Six dynamic issues every year, including the award-winning Specifier’s

Guide, give suppliers a highly credible vehicle to reach 14,000 civil

engineers, contractors, developers, consultants, installers and govern-

ment regulators who then pass it along to an audience of 34,860.

Geosynthetics is the official publication of Geo-Frontiers 2011.

Geosynthetics readers

35% Civil engineers

19% Contractors/Developers

17% Other engineers

14% Landscape architects

9% Professionals in government agencies

6% Academic others

*tab pages are available in the annual Specifiers Guide

Geosynthetic Materials Association (GMA) www.gmanow.com

Geo-Frontiers 2011 Show Guide PRInt RAteS

size Guideonly

Guide + February Geosynthetics*

FP $2,395 $1,995

2/3 P $2,195 $1,795

1/2 i $1,595 $1,295

1/2 h $1,495 $1,195

1/3 P $895 $750

1/6 P $595 $450

cV 2 $2,595 $2,195

cV 3 $2,495 $2,095

cV 4 $2,695 $2,295

*Purchase an ad in the March/April Geosynthetics magazine and receive a discounted rate in the Geo-Frontiers 2011 Show Guide.

sPeciFier’s Guide

Published in December, this directory offers the opportunity to reach more than 20,000 professionals in 55 countries. Extensive product specific charts allow engineers the ability to compare technical details and test method results. High-profile tab pages, which demarcate product sections, are available on a first-come, first-served basis—an unparalleled advertising opportunity for year-round marketing.

Geo-Frontiers 2011 show Guide

Published in March, the Show Guide is a great way to maximize advertisers’ booth traffic effectively and at an affordable price.

“When I have a

non-standard

application to

work with, those

who advertise in

Geosynthetics

magazine carry

more weight with

my decision than

advertisers from

a stand-alone

direct mail piece.”David Smith, engineerJwS & AssociatesCordova tn

February/march

Geo-Frontiers show issue

erosion control

Mining applications

International Achievement Awards

Geotextile tubes

bonus distributionIeCA (environmental Connection); orlando, FL; Feb 21-23

IFAI Canada expo 2011 Québec, Canada; Feb 3-5

Geo Frontiers 2011; Dallas, tX; Mar 13-16

IFAI expo Asia 2011; Singapore; Mar 22-25

2011 SMe Annual Meeting & exhibit & CMA 112th national western Mining Conference; Denver, Co; Feb 27-Mar 2

Geo-Frontiers 2011 Show Guide

april/may

In the Lab

Bridges

bonus distributionUSSD 2011 Annual Meeting & Conference (U.S. Society on Dams); San Diego, CA; Apr 11-15

nACe Annual Conference 2011 (national Association of County engineers); Minneapolis, Mn; Apr 17-21

ntPeP Annual Meeting 2011 (national transportation Product evaluation Program); San Antonio, tX; May 2-6

ASHe (American Society of Highway engineers) Conference 2011; orlando, FL; Jun 22-26

oFPAnZ (outdoor Fabric Association of new Zealand); tBD

June/July

Designer’s Forum

Retaining walls

GMA techline

wind farms

bonus distributionACASPA 2011 Convention (Australian Canvas and Synthetic Products Assoc.); Sydney, Australia; Jul 23-25

nCMA world Congress 2011 (nat'l Concrete and Masonry Assoc.); Denver, Co; July 10-13

StormCon; Anaheim, CA; Aug 21-25

august/september

Designer’s Forum

Going green—roofs & walls

Geo liners & caps

Agriculture

bonus distributionAPwA (American Public work Assoc.) International Public works Congress and exposition 2011; Denver, Co; Sept 18-21

SwAnA (Solid waste Assoc. north America) wastecon 2011; nashville, tn; Aug 23-25

Advanced textiles 2011 Barcelona, Spain; Sept 26-28

ASDSo (Assoc. of State Dam Safety Officials) Dam Safety 2011; washington, DC; Sept 25-29

Remtech (Remediation technologies exhibition) expo 2011; Alberta Canada; oct 19-21

ASCe (American Society of Civil engineers) Annual Civil engineering Conference; Memphis, tn; oct 20-22

tailings and Mine waste 2011; Vancouver, BC; nov 5–9

october/november

In the Lab

GMA techline

Landscape architecture

Coal-ash containment

bonus distributionASLA Convention; San Diego, CA; oct 30-nov 1

IFAI expo 2011; Baltimore, MD; oct 25-27

3rd Int'l. Symposium on energy from Biomass & waste; tBD

6ICeG (6th Int'l. Congress on environmental Geotechnics); tBD

waterproof Membranes 2011; tBD

transportation Research Board; Jan 2012

Ad close/Materials due

Aug 17/Sep 3

december 2011/January 2012

2012 Geosynthetics magazine’s annual Specifier’s Guide

bonus distributionInternational Icon expo; Las Vegas, nV; Mar 22-26

GMA education Day; washington, DC; tBD

GeosyntheticsEditorial calendar

editorial staFF

ron bygness editor+1 651 225 6988rwbygness@ifai.com

www.IFAI.CoM 15

Geosynthetics weB RAteS 2011

Website and e-newsletterThe Geosynthetics website offers high visibility and immediate results. The

Follow Geosynthetics on Twitter and Facebook!

website banner ads

Geosynthetics: .55%

e-newsletter

24% | USA

48% | Canada

32% | Latin America

27% | europe

35% | Asia Pacific

50% | other

12 monthly issues

$200 per month

Banner Ads $695 $1,595 $2,495 $3,995

text Ads $395 $895 $1,495 $2,395

Footer Buttons $295 $695 $1,295 $1,995

oPPortunities

exhibit space

Sponsorships

Print and website advertising

Geo-Frontiers 2011 Geo-Frontiers 2011 exhibitors will benefit from the collaboration of

ASCE’s Geo-Institute (G-I) and IFAI’s Geosynthetics Materials Association

(GMA), along with the co-partnership of the North American Geosynthetics

Society (NAGS) and the Geosynthetic Institute’s GRI-24 annual conference.

Supplement your booth with an ad in the Geo-Frontiers 2011 Show Guide.

Distributed to all participants, this concise “blueprint” is a sure way to

maximize booth traffic. In addition, the show guide will be used as a

reference tool in print and online all year long, maximizing your reach

and the value of your investment.

Geo-Frontiers 2011 eXHIBIt SPACe RAteS

booth sizeFor other booth sizes, please inquire

member(G-I, nAGS or IFAI)

non-member

8'x10' Standard $2,200 $2,500

8'x10' Corner $2,250 $2,600

10'x16' Island $4,650 $4,950

16'x20' Island $8,900 $9,300

Where engineering design and construction cometogether with dynamic products and applications

Advances in Geotechnical Engineering

www.geofrontiers11.com

�e objective of the Event is to share new developments in

geotechnical engineering technologies. Attendees will be

exposed to the latest state-of-the-art-and-practice as applied

to geotechnical engineering.

MARK YOUR CALENDAR

FOR THE GEOTECHNICAL

EVENT OF 2011

Under the auspices ofGeo-Frontiers 2011 is co-organized by Includes GRI-24 Annual Conference

“The first Geo-Frontiers

event in Austin in 2005

was a great show. We

were excited to learn

the GeoCongress and

Geosynthetics events

are combined again for

Geo-Frontiers in 2011.

As an exhibitor, we love

seeing all the extra

customers, and I know

that attendees like

the larger number

of exhibitors they get

to meet with.”

Jeff Sponseller executive Vice PresidentMiller weldmasternavarre, ohio

geofrontiers11.com

For information on Geo-Frontiers Show Guide see page 13.

Geosynthetics is the official publication of Geo-Frontiers 2011.

rev. 12.07.2011

www.IFAI.CoM 17

InTents Delivering the total tent experience > www.intentsmag.com

The InTents audience is comprised of highly motivated and successful

entrepreneurs who are in the business of planning events under tents

or renting tents to meeting planners, caterers, event planners and

the general public.

Six issues per year reach 10,000 readers who recognize that the

opportunities for rental tents have expanded well beyond parties and

weddings. They pass these issues along to industry associates for a

total of 30,740 readers.

intents buyer’s Guide Published in February, this comprehensive directory of suppliers includes hundreds of products across the entire supply chain: tents and fabric structures; tent accessories, hardware and equipment; tent services; and event services and supplies.

Intents PRInt RAteS 2011

ad size[4-color]

issues

6x 4x 1x

F P $4,475 $4,875 $5,285

2/3 P $3,995 $4,365 $4,895

1/2 i $3,525 $3,845 $4,185

1/2 h $2,865 $3,135 $3,495

1/3 P $1,945 $2,135 $2,375

1/6 P $1,745 $1,925 $2,175

cV 2 $5,145

cV 3 $4,645

cV 4 $5,535

toc 1, 2, edit $5,040

$4,925

Because of its world

wide distribution,

in addition to the

domestic responses

we have received,

advertising in

InTents has helped

us establish relations

with companies that

allow us to export

a new product.

Bud weisbartAR tech 2000Fontana, CA

InTents readers

45% Tent/Party rental

24% Event planner

10% Military/Disaster recovery

18% Sports/recreation

8% Other (hotel, caterer, convention)

tent Rental Division (tRD) www.tentexperts.comAll other special positions, add

InTents is the official publication of the IFAI Tent Expo.

InTents Delivering the total tent experience > www.intentsmag.com

Intents weB RAteS 2011

Website and e-newsletterThe InTents website offers high visibility and immediate results. The extensive

article archive provides a wealth of information that boosts search engine results,

attracting a growing global audience. Advertising click through rates average

1.02%—much higher than the typical B2B average of .20-.25%.

Follow InTents on Twitter and Facebook!

website banner ads

intents: 1.02%

e-newsletter

24% | USA

48% | Canada

32% | Latin America

27% | europe

35% | Asia Pacific

50% | other

12 monthly issues

$200 per month

Banner Ads $695 $1,595 $2,495 $3,995

text Ads $395 $895 $1,495 $2,395

Footer Buttons $295 $695 $1,295 $1,995

rev. 12.07.2011

www.IFAI.CoM 19

800.225.4324Fax:1 651 225 6966 www.ifai.com

iFai publications

iFai websites

intentsmag.com

ifai.com

February/march

Buyer’s Guide

bonus distributionthe Special event 2011

the Rental Show 2011 (ARA)

april/may

Special section: new products 2011

tenting for festivals

Understanding engineered tents

training new employees

bonus distributionoutlook Conference 2011 white Sulphur Springs, wV May 2-3

June/July

wedding trends

Branding your company

transportation logistics

Contract writing

ACASPA 2011 Convention (Australian Canvas and Synthetic Products Assc) Sydney, Australia; Jul 23-25

august/september

traveling exhibits

tablescapes

electrical primer

tent rental accounting

october/november

tenting in winter weather

Décor on a budget

Communicating with clients

Working with code officials

bonus distributionIFAI expo Americas 2011 Baltimore, MD; oct 25-27

Mid-Atlantic Renters Assoc Conf 2011 (MAtRA); tBD

december 2011/January 2012

event fabrics

tough installations

Staffing

bonus distributionIFAI tent Conference 2012; tBD

the Special event 2012; tBD

IFAI Canada expo 2012; tBD

Catersource Conference & tradeshow; Las Vegas, nV; Feb

the Rental Show 2012 (ARA) new orleans, LA; Feb 5-8

InTents Editorial calendar

editorial staFF

Jill laffertyeditor+1 651 225 6968jclafferty.com

sigrid tornquistAssociate editor +1 651 225 6968 satornquist@ifai.com

Marine Fabricator PRInt RAteS 2011

ad size[4-color]

issues

6x 4x 1x

FP $3,625 $4,165 $4,525

2/3 P $3,290 $3,825 $4,185

1/2 i $2,895 $3,375 $3,635

1/2 h $2,465 $2,895 $3,345

1/3 P $1,935 $2,325 $2,645

1/6 P $1,415 $1,695 $2,055

cV 2 $4,515

cV 3 $3,995

cV 4 $4,680

toc 1, 2 $4,165

edit (2/3 P) $3,620

$4,165

, 9 $3,990

Marine Fabricator Dedicated to the art of marine craftsmanship > www.marinefabricatormag.com

Marine fabricators are independent businesses relying on their crafts-

manship and skill to build successful marine enterprises. They look

to Marine Fabricator as the only magazine that serves their business

needs for education and information.

The 5,000 readers of Marine Fabricator are fiercely loyal and take

ownership of the magazine that is passed along to 13,700 industry

professionals. Most readers have been reading the magazine for five

or more years and keep every issue for reference and information

about advertisers.

marine Fabricator buyer’s Guide Published in november, this comprehensive directory of suppliers includes hundreds of products across the entire supply chain: fabrics, foam and films; equipment; hardware and findings; and accessories.

Marine Fabricators Association (MFA) www.marinecanvas.com

Marine Fabricator is the official publication of the Marine Fabricators National Convention.

“Advertising in

Marine Fabricator

magazine opened

doors we would

have had a hard

time opening

otherwise.” Alan Prelutsky, Vice President Sales and Marketing MarChem CFIMaryland Heights, Mo

Marine Fabricator readers

64% Marine exterior (covers, tops)

24% Marine interior

15% Marine repair

3% Interior designers

www.IFAI.CoM 21

Marine Fabricator Dedicated to the art of marine craftsmanship > www.marinefabricatormag.com

Marine Fabricator weB RAteS 2011

Website and e-newsletterThe Marine Fabricator website offers high visibility and immediate results. The

Follow Marine Fabricator on Twitter and Facebook!

website banner ads

marine Fabricator: .73%

e-newsletter

24% | USA

48% | Canada

32% | Latin America

27% | europe

35% | Asia Pacific

50% | other

12 monthly issues

$200 per month

Banner Ads $695 $1,595 $2,495 $3,995

text Ads $395 $895 $1,495 $2,395

Footer Buttons $295 $695 $1,295 $1,995

iFai publications

January/February

Making money with social media and e-marketing

Quality control

Product showcase

time Standards Manual

bonus distributionMFA national Convention San Diego, CA; Jan 21-23

2011 neCPA Awning and Marine Canvas Products expo & Conference Springfield, MA; Jan 28-30

IFAI expo Canada 2011 Quebec City, Quebec; Feb 3-5

march/april

Clear window products

Workflow and production

Benefits of professional certification

MFA excellence Awards exterior

bonus distributionIFAI expo Asia 2011 Singapore; Mar 22-25

may/June

Foam selection and shaping

Cutting and patterning techniques

Sewing machine and tool maintenance

MFA excellence Awards Interior

bonus distributionoutlook Conference 2011 white Sulphur Springs, wV; May 2-3

ad close/materials dueMar 17/ Apr 3

July/august

exterior and interior fabric selection

Frame Design

Sewing techniques

Marine Fabric Spec Guide

ACASPA 2011 Convention (Australian Canvas and Synthetic Products Association); Sydney, Australia; Jul 23-25

september/october

High-end enclosures

Designing interiors

Diagnosing fabrication problems

bonus distributionIFAI Advanced textiles 2011 Barcelona, Spain; Sept 26-28

IFAI expo Americas 2011 Baltimore, MD; oct 25-27

International Boatbuilders exhibition and Conference (IBeX) 2011 Louisville, KY; oct 17-19

november/december

Buyer’s Guide

800.225.4324Fax:1 651 225 6966 www.ifai.com

iFai websites

intentsmag.com

ifai.com

Marine FabricatorEditorial calendar

editorial staFF

rev. 12.07.2011

www.IFAI.CoM 23

Upholstery journalThe definitive resource for upholstery applications > www.upholsteryjournalmag.com

Upholstery Journal weB RAteS 2011

Website and e-newsletterThe Upholstery Journal website offers high visibility and immediate results.

Follow Upholstery journal on Twitter and Facebook!

website banner ads

upholstery Journal: .68%

e-newsletter

24% | USA

48% | Canada

32% | Latin America

27% | europe

35% | Asia Pacific

50% | other

12 monthly issues

$200 per month

Banner Ads $695 $1,595 $2,495 $3,995

text Ads $395 $895 $1,495 $2,395

Footer Buttons $295 $695 $1,295 $1,995

editorial staFF

rev. 12.07.2011

Contact us

adVertisinG/exhibit sales strateGists

Vivian cowan +1 651 225 6961 800 486 3971 vlcowan@ifai.com

Julia heath +1 651 225 6932 800 319 4942 jaheath@ifai.com

mary mullowney+1 651 225 6929800 319 3194msmullowney@ifai.com

sandy tapp+1 651 225 6924 800 273 7305 satapp@ifai.com

sarah hyland +1 651 225 6950 800 319 3349 schyland@ifai.com

elizabeth welsh +1 651 225 6938 800 319 9237 eawelsh@ifai.com

Paul montag+1 651 225 6911800 319 5267phmontag@ifai.com

sales coordinator

shelly arman+1 651 225 6987800 436 2408searman@ifai.com

ad materials coordinator

liz kaestner+1 651 225 6957800 382 0134eakaestner@ifai.com

additional contacts

mary hennessyVice President of Communications/Publisher+1 651 225 6986800 319 3133mjhennessy@ifai.com

todd lindemannVice President of Conference Management+1 651 225 6918 800 486 3958 tvlindemann@ifai.com

800.225.4324Fax:1 651 225 6966 www.ifai.com

iFai publications

iFai websites

intentsmag.com

ifai.com

rev. 12.07.2011

ifai media kit

publicationscontact

officialpublication

ifai members

necpa expo

guide ads

comifai expo americasifai

increasingbuyers guide

guide silicones

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