ideja je vaŽna? - ekonomski fakultet u sarajevu je... · •koliko je ideja zapravo važna? ......

IDEJA JE VAŽNA?

Emir mr KURTIC

emir.kurtic@efsa.unsa.ba

@emirkurtic

PROBLeM

• Koliko je ideja zapravo važna?

• Ideja (grč. eidos – oblik) misao, pojam, predodžba, osnovna misao, zamisao, pomisao; slika koju si duh stvara o nekoj stvari; teorijski ili praktični cilj koji je čovjeku stalno pred očima, misao vodilja; osnovni nacrt, plan, skica; sanjarija, maštanje

– Izvor: Domović Ž., Anić Š., Klaić N. (2001). Rječnik stranih riječi. Evro, Beograd.

PROBLeM

3.000 ideja

=

1 KOMERCIJALNI USPJEH

MY SOLUTION

• Vrijednost ideje prenaglašena

– Vrijeme potrošeno

– Kriteriji oštri

– Progres zanemarljiv

• REZULTAT:

– Nije potrebno posebno obrazlagati

Pokretači

IDEJA

Posmatranje

Predanost

BUSINeSS MODeL

• “If you make MEANING, you’ll probably make money. But if you set out to make money, you’ll probably not make MEANING, and you won’t make money.“

– Guy Kawasaki

BUSINeSS MODeL

• Stoga, “make meaning” tako što ćeš (Kawasaki):

– Unaprijediti kvalitet života

ili

– Ispraviti nešto što je pogrešno

ili

– Spriječiti kraj nečega što je lijepo

UNDeRLYING MAGIC/ TeCHNOLOGY

• Dvije stvari imaju magične efekte:

– Promjena mindset-a

– Odbacivanje mitova o preduzetništvu

UNDeRLYING MAGIC/ TeCHNOLOGY

• MINDSET: I can’t vs I currently struggle with...

• MIT 4: Za uspjeh je potrebno da preduzetnik izumi neki revolucionarni proizvod

MARKeTING & SALeS

MARKeTING & SALeS

COMPeTITION

• Tokom mog četverogodišnjeg rada na studentskim biznis planovima...

– 70% uslužni biznisi

– Od toga 80% web portali/ site-ovi

• Tokom mog četverogodišnjeg rada na konsultantskim poslovima biznis planiranja...

– 100% proizvodni biznisi

COMPeTITION

• Ipak, ne zaboravite, MIT 1 kaže:

– Većina preduzetnika je jako mlada.

• Konkurencija ili saradnja?

• “There is no such thing as a self-made man. You will reach your goals only with the help of others.”

– George Shinn

TeAM

• Ko je vaš partner, ko je u vašoj mreži?

• (Think outside the box!)

• “The secret is to work less as individuals and more as a team. As a coach, I play not my eleven best, but my best eleven.”

– Knute Rockne

Sticks in a bundle are unbreakable. Kenijska poslovica

TeAM

• "Individuals play the game, but teams beat the odds.“

– SEAL Team mantra

• ali...

• "Finding good players is easy. Getting them to play as a team is another story.“

– Casey Stengel

In union there is strength. Aesop

PROJeCTIONS & MILeSTONeS

• 7/10

– Uspješni u amfiteatru

• The Good, The Bad and The Ugly:

– SAD vs. Evropa vs. Japan

PROJeCTIONS & MILeSTONeS

• Born Global

• “Knowledge increases his thinking capabilities and helps him in getting new and innovative ideas. After implementing those ideas successfully he earns wealth.”

–Rigveda

STATUS & TIMeLINe

• Ljeto 2012. – DOMAĆE SNAGE

• Jesen 2012. – INTERNACIONALNE SNAGE

• Zima 2012. – TEAM ASSEMBLY

ili

• Vaš vlastiti TIMELINE

ili

• ...

SUMMARY & CALL TO ACTION

10. SUMMARY & CALL TO ACTION 9. STATUS & TIMELINE

8. PROJECTIONS & MILESTONES

7. TEAM

6. COMPETITION

5. MARKETING & SALES

4. UNDERLYING MAGIC

3. BUSINESS MODEL

2. MY SOLUTION

1. PROBLEM

SUMMARY & CALL TO ACTION

IMPLEMENTIRAJ IDEJU!!!

THINK OUTSIDE THe BOX!!!

“A good idea is about ten percent and implementation and hard work, and luck is 90 percent.”

Guy Kawasaki