icto14 - marc-paul brandt, cco efocus

Growth hacking

Marc-Paul Brandt

ICT Ondernemerschap 2014

Amsterdam

est. 2008

Utrecht

est. 2000

Amersfoort

est. 2012

Eindhoven

est. 2014

Maar business as usual wordt in

haar voortbestaan bedreigd…

Waar blijkt dat uit?

Uber

Bold king

AirBNB

disruptiontrans-

formation

offline middelen onlineomni

channel(digital)

customercentric

Digital maturity

Digital Darwism

Process

People Product

Process

Product

Digital transformation

Organizational silos

Explosie digitale competenties

Required skills under the denominator:

Marketing Technologist

• Elk bedrijf moet growth hackers aannemen

Eigenschappen Growth hacker

Eats its own

dogfood

Marketing savvy Digitaal actief

T-shaped

Marketing Technologist Skills collection

1. Knowledge on relevant marketing applications

2. Understanding cross channel interactions

3. Ability to define multichannel messaging

4. Control digital media buying

5. Measure marketing performance and take action

6. Turn social media insight into actionable performance

7. Know Code or how to Speak the Language

8. Agile project / marketing / campaign management

9. Savvy on governing technology-dependent strategy

and operations

10. Tell the difference between true digital partners

and snake-oil salesmen

Specific

1 o

r 2 skills

General 6-8 skills

Act as a lean startup…

“Success is not delivering a

feature; success is learning how to

solve the customer’s problem.”

• Gevalideerd leren

• Aanpassingsvermogen

• Minimal viable product

marc-paul@efocus.nl

nl.linkedin.com/in/mpbrandt

Dank.

Goodies

Hoe krijg je Growth hacking skills?

Trek

Talentaan

Ontwikkelje eigenmensen

De echte digitaal gedreven

revolutie moet nog beginnen en

wij staan het front.

Riemen vast

Digital is daar. Het is groter dan we ooit hadden verwacht.

Het is overal.

Het heeft ongelovelijk veel potentie.Maar is ook buitengewoon complex.

Kenia

offline

[initial]

middelen

[repeatable]

online

[defined]

omnichannel

(digital)

[managed]

customer

[optimized]