icca price comparison survey 2005. history first survey late 90’s and decided to be handled every...

ICCA PRICE COMPARISON

SURVEY

2005

HISTORY

• First survey late 90’s and decided to be handled every 2 Years

• Last one was made in 2003• Proposed in Cape Town ICCA GA 2004 to be

handled for 2005• Cost was ranging on an average of 60€ per

Centre, and decided to be free of charge in 2005

SOME COMMENTS

The Working Committee :

The committee consisted of:

Anton Vliegenthart, De Doelen, Rotterdam Francois d’Heilly CNIT, Paris Expo, Paris Yanice Yee, Singex Venues Pte Ltd, Singapore James Rees, ExCel, London Karen Smith, Dubai International Convention Centre, Dubai Elisabeth Bugge, ICCA Head Office, Amsterdam

We thank them very warmly

The « reason why » of such a survey

• Necessity in a not yet very structured market to have some ideas of benchmarking

• Be secured by confidentiality as only participating ICCA Cat G members receive the results,

• Each centre can make it’s own comparison with their supposed competitors, in their country or within their continent or worldwide

The general participation

• 180 Centres were approached,• 76 did participate representing about 46% of

the population,• Somehow disappointing, however not much

lower than the other years,• Despite a more « userfriendly » programme

run by Elisabeth

Which centers took part

• EUROPE 54• MIDDLE EAST 2• ASIA 8• OCEANY 2• AFRICA 2• AMERICAS 8

METHODOLOGY

• Previously One or two case studies referring to congresses of 600 and/or

1500 with a complete profile, plus questions on specific items. Due to many cases of misinterpretations and complecities this

method has been cancelled

• Presently More detailed questions on specific items in order to avoid

misunderstandments and on commercial policy.

Do you charge the exhibitors for building up and dismantling

dismantling?

85%

15%

Yes

No

64%

33%

3%

Less

Same rate

More

Are you charging less,more or the same % as the regular rate

What percentage of the regular rate do you charge ?

13%

62%

25%

<50 %

50%

<85 %

84%

16%

YesNo

Is your centre coordinating exhibition service orders?

22%

78%

No

Yes

Is your centre also invoicing directly to the exhibitors ?

Are the clients allowed to bring their own audiovisual equipment ?

87%

13%

YesNo

87%

13%

YesNo

Are the clients allowed to bring their own audiovisual equipment ?

13

4

11

1514

8

0

2

4

6

8

10

12

14

16

nothing ischarged

< 0.5 0.5 -1.0 1.0 -1.5 2.0-2.5 > 3.0

Number of centres

How much do you charge per car per hour ?

How much do you charge per car per hour ?

10

6 7 6

14

9 8 9

02468

10121416

noth

ing

is ch

arge

d<3.

0

3.5-

5.0

5.5-

7.0

7.5-

10.0

10.5

-12.

0

12.5

-15.

0

15.0

0>

Num

ber

of

centr

es

How much do you charge

per car per day ?

58%31%

11%

No, no support

Yes, financial support

Yes, other support

Does your centre get government support ?

Do you have your own cleaning services or is it contracted out ?

65%

35%

Contracted out

Own cleaning service

8%

92%

No

Yes

Are the cleaning costs included in the room rental price ?

Do you offer a daily conference package ?

52%

48%No

Yes

4

17

8

2

0

2

4

6

8

10

12

14

16

18

< 25 Euros < 50 Euros < 75 Euros < 100 Euros

Number of centres

What is the price of a daily conference package ?

Do you operate with seasonal rates ?

29%

71%

Yes

No

Are 1/2 day occupancy rates used ?

31%

69%

No

Yes

21%

79%

Yes

No

Do you have an in-house Professional Congress Organiser

service ?

Do you have an in-house caterer ?

81%

19%

Yes

No

11%

50%

39%We have our ownhotel facilities

We have connectedhotel facilities

None of the above

What kind of hotel facilities do you have ?

25%

43%

32%Yes

No, we recommend anagency

None of the above

Are you providing the hotel booking service as an in-house service ?

36%

64%

Yes

No

Are you paying commission to a venue finder ?

31%

69%

Yes

No

Are you paying commission to a Destination Management Company providing business ?

How much do you charge per car per hour ?

4

26

46

16

1 02

8

03

6

0

5

10

15

20

25

30

< 5

%

6% -

10 %

11 %

- 15

%

16%

- 20

%

21%

- 25

%

26%

- 30

%

31%

- 35

%

36%

- 40

%

41%

- 55

%

56%

- 65

%

> 6

6%

not a

pplic

able

Nu

mber

of

cen

tres

How much in percentage of the total quotation is paid when signing the contract for the room rent ?

5 61 2

52

55

0

10

20

30

40

50

60

other 50 % 60 % 70 % 80 % 90 % 100 %

Number of centres

How much in percentage of the total quotation is paid before the event takes place (of the room rental) ?

7%

27%

4%62%

Yes, on our hotelfacilities

Yes, on ourconference facilities

Yes, on both

No

Do you have attrition clauses as part of your contract ?

SHOULD WE CONTINUE ?

SHOULD WE CONTINUE ?

Cat G in IMEX mentioned

YES !

Some tracks for Improvement

• Developing a strategy to involve non European Centers

• Use a mystery shopper,• Ask one or several clients to be part of the working

group,• Introduce the cost per Sqm,• Improve the questions about catering,• Try to taking into account the Centre environment

(City)• Clarify the question of Government support (State,

Region, City etc…)

Let’s build a working committee

Let’s build a working committee

Which would meet in EIBTM ?