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PEST ANALYSIS OF PEST ANALYSIS OF BRAZILBRAZIL
FROM:-FROM:-
PALLAVI SHRIVASTAVA(29)PALLAVI SHRIVASTAVA(29)KAMESH (4)KAMESH (4)HIMANI ARORA(19)HIMANI ARORA(19)VINEETA (41)VINEETA (41)
CONTENT
OVERVIEW POLITICAL FACTORS ECONOMIC FACTORS SOCIO-CULTURAL FACTORS TECHNOLOGY FACTORS CONCLUSION
BRAZIL
History of Brazil Following three centuries under the rule of Portugal,
Brazil became an independent nation in 1822. By far the largest and most popular country in South America, Brazil overcame more than half a century of military intervention in the governance of the country when in 1985 the military regime peacefully ceded, power to civilian rulers.
Cont… a population of over 201 million, with a population
growth rate of 1.19%. shares a border with almost every other country in
South America. Brazil is the only Portuguese-speaking Latin American
country Brazilians are known throughout the world for their
creativity, their ability to learn, to adapt to new circumstances, and to incorporate technical innovation.
the third largest democracy (after India and the United States) .
Break up of PESTBreak up of PEST
Political Factors
Economic Factors
Socio Cultural Factors
Technological Factors
POLITICAL
Government and Political Figures
Conventional Name: Federative Republic of Brazil
Government type: Federative republic Capital: Brasilia Day of Constitution: 5 October 1988 Legal system: based on Roman codes.
Cont…
The federal republic has three independent branches :
executive, legislative judicial. The President heads the executive branch.
Under the President , number of executive department.
Government L.I Lula da Silva is the
39th president of Brazil. Worker’s party Elected directly to a four-
year term, with a limit of two terms. Lula is not eligible, since he was elected in 2002 and re-elected in 2006. This will mark the first time since 1989 that he will not run for President.
Voting age 16
Four political parties
Workers' Party (PT), Brazilian Social Democracy Party (PSDB), Brazilian Democratic Movement Party (PMDB),
and Democrats (DEM).
Almost all governmental and administrative functions are exercised by authorities and agencies affiliated to the Executive.
Political system The Brazilian Federation is the
"indissoluble union" of three distinct political entities: the States, the Municipalities and the Federal District. They, are the "spheres of government".
The Federation is set on five fundamental principles: sovereignty, citizenship, dignity of human beings, the social values of labour and freedom of enterprise, political freedom.
India – Brazil relation
The President of India, Pratibha Patil with Brazilian President Luiz Inácio Lula da Silva in April 2009. India and Brazil enjoy strong bilateral relations which is clearly reflected in various international forums such as IBSA.
ECONOMICAL
BY: kamesh
Inflation forecast
Annual variation of gross domestic product (GDP) in %.
Brazil is the largest national economy in Latin America, the world's eighth largest economy at market exchange rates and the ninth largest in purchasing power parity (PPP), according to the International Monetary Fund and the World Bank. Brazil has a free market economy with abundant natural resources.
The Brazilian economy has been predicted to become one of the 5 largest in the world in the decades to come, the GDP per capita following and growing.Its current GDP (PPP) per capita is $10,200, putting Brazil in the 64th position according to World Bank data.
It has large and developed agricultural, mining, manufacturing and service sectors, as well as a large labor pool
Macro-economy analysis
Currency unit – Brazilian Real (BRL=US 0.56) SDR exchange rate for Brazilian Real SDR/Unit = 0.30 Unit/SDR = 3.296230Major Trading Partners: Imports: US 18.3%, Argentina 8.9%, Germany 8.1%,
China 5.9%,Nigeria 5.6%, Japan 4.6% (2009) Exports: US 20.8%, Argentina 7.5%, Netherlands
6.1%, China 5.6%,Germany 4.1%, Mexico 4% (2008)
GDP - Purchasing Power Parity $1.492 trillion (2009 est.)
PROBLEMS OF BRAZIL
POVERTY CRIME LOW EDUCATION
PERCENTAGE INFANT MORTALITY RACIAL
INEQUALITY(BLACK PPL)
SOCIAL
BY:HIMANI ARORA
SOCIAL
Demographics Educational Levels Distribution of Income Social Mobility Life Style Change
OVERVIEW Irrigated land - 26,560 sq km (1998 est.) Natural hazards - recurring droughts in
northeast, floods and occasional frost in south . Population -190 MILLION(2008 est.) Age structure -0-14 years: 26.1% (male 24,789,495/female
23,842,715)15-64 years: 67.9% (male 62,669,392/female
63,719,631)65 years and over: 6% (male 4,549,552/female
6,542,009) (2005 est.)
continued
In 2008, the illiteracy rate was 11.48% Roman Catholicism is the country's
predominant faith. Brazil has the world's largest Catholic population.
The official language of Brazil is Portuguese Currency of brazil is Brazilian real
Style and life
largest metropolitan area in Brazil
São Paulo, Rio de Janeiro, and
Belo Horizonte — all in the
Southeastern Region.
Food,music and dance
Feijoada, considered the country's national dish Brazilian music encompasses various regional
styles influenced by African, European and American-indian forms. It developed distinctive styles, among them are samba, música popular Brasileira, choro, sertanejo, brega, forró, frevo, maracatu, bossa nova, Brazilian rock, and axé.
Samba and hip dance are the most famous,in the world.
Brazilian Ballroom dance is also very popular.
Festival CARNIVAL:
Carnival celebrations are believed to have roots in the pagan festival of Saturnalia, which, adapted to Christianity, became a farewell to bad things in a season of religious discipline to practice repentance and prepare for Christ's death and resurrection.
Carnival happen in feb or march
2010 carnival was from 5 – 8 march.
Games The most popular sport in Brazil is football (soccer). The Brazilian national football teamis ranked among the best in the world according to the FIFA World Rankings, and has won the World Cup tournament a record five times
On 2 October 2009, Brazil was selected to host the 2016 Olympic Games, the first to be held in South America
FLORA AND FAUNA
Amazon Rainforest, the largest tropical forest in the world.
The Macaw is a typical animal of Brazil. The country has one of the world's most diverse populations of birds and amphibians
Rufous-bellied Thrush (bird), Jaguar, Macaw national animal.
TECHNICAL
BY:SUNEETA
Technological FactorsTechnological Factors
Advantage of Technology
In terms of Economies of Scale
New Discoveries & Innovations
Speed & Cost of Technology Transfer
Rate of Obsolescence
CONTINUED…..
There are about 2,500 airports in Brazil
São Paulo-Guarulhos International Airport, near São Paulo, is the largest and busiest airport of brazil.
CONT….
Brazil's most notable technological hubs are the Oswaldo Cruz Institute, the Butantan Institute, the Air Force's Aerospace Technical Center, the Brazilian Agricultural Research Corporation and the INPE.
The Brazilian Space Agency has the most advanced space program in Latin America, with significant capabilities in launch vehicles, launch sites and satellite manufacturing.
CONT…
Uranium is enriched at the Resend Nuclear Fuel Factory to fuel the country's energy demands and plans are underway to build the country's first nuclear submarine.
CONCLUSION
Brazil is a developed country South America's leading economic power
and a regional leader. Highly unequal income distribution remains a pressing problem
Its famous for carnival festival and coffee.
Future scenarios
Brazil's macroeconomic prospects are good . Average real GDP growth is forecast at 3.7% in
2007-2011. By 2015, Brazilian households are expected to have
an annual disposable income over US$15,000.
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