ibbt iminds 2011 - story of storify, a story of collaboration
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StorifyCopyleft Xavier Damman- October 2011Xavier Damman - Storify - xdamman@storify.com - twitter.com/xdamman
Xavier Damman@xdamman
A story ofcollaboration
August 23rd, 1966 - first picture of Earth from the Moon - NASA
December, 2010 - data visualization of human beings connected to one another on Facebook
Social media
800M+ people
Social media
800M+ voices
Photo by ahmadhammoudphotography on flickr
“Everybody is a reporter”
New world
New opportunity
“Those voices are lost in the noise, quickly forgotten, wasted”
Capture the signal Amplify it
Social mediaA distribution channel
New content
New content
New content
Social mediaAs a source
New content
Publitweet
Copyright 2010 Publitweet.com, Kwenti, inc
http://lesoir.be
First Belgian Newspaper
4M visitors per month
Copyright 2010 Publitweet.com, Kwenti, inc
http://lemonde.fr/europe
300,000 monthly unique visitors
1.3M page views
“Ask for money, you’ll get advice Ask for advice, you’ll get money”
$10,000
Copyright 2010 Publitweet.com, Kwenti, inc
Northen California’s largest newspaper
3M monthly unique visitors
@burtherman @xdamman
@burtherman @xdammanFormer AP
reporterEngineer
entrepreneur
@burtherman @xdammanFormer AP
reporterEngineer
entrepreneur
Californian accent Belgian touch
Traction
Jan. 2010 Feb. 2010 March 2010 April 2010 May 2010 (est.)
1,397,176530,173
1,437,2672,754,571
18,844,250
News widgetsserved
and other sites
Current customers:
“People don’t resonate with algorithms”
“Algorithms enable people they don’t replace them”
How?
Capture Amplify
?
Storifyreinventing storytelling
with social media
33
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Search multiple sources
Drag and drop
elements
Attribution preserved
User added
text
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Typewriterfor social media
http://mountain-mafia.com/TypewriterScene.jpg
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“Come grab a free Belgian chocolate at our booth! #tcdisrupt
$2,000,000
“It takes time to become an overnight success”
Public Beta launched April 25
US news sites use Storify
the top 2018
of
40
SXSW startup competition winner
100 “brilliant companies” for 2011
Awards
“Scarcely a year into its existence, Storify has become so essential
the word storify has become a verb”-Citation on Storify’s Knight-Batten Grand Prize award for innovation in journalism
“We enable people to make sense of social media”
“We enable people to tell the stories that matter”
“We enable people to move information from people who share it, to people who need it”
Use casesReporting from the street
49
Built stories with curated social media when its news vans could not reach the hurricane in New England.
The audience responded in huge numbers.
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Wallace Wilson@wallacewilson
http://yfrog.com/h28y1ywj - May 23rd, 2011
“This is where I got married. And my best friend's kid went to school. St. Mary's in #Joplin. Crazy.
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Low empathy High empathy
Low system
High system
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Use casesSteve Jobs
57
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Use casesLive blogging
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Live blogging #DSK fromNew York
Paris
Top politicians and NGOs use Storify
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Top brands use Storify
Use casesCovering conferences
September 13th, 2011
THE #TCDISRUPT DAILYThe Conference's Best Social Media
Is your tweet included here?Stop by the Storify booth to pick up your $10 Apple or Starbucks gift card!
Comprehensive view of the chatter around a conference
Each day, 100 copies of the paper were gone within an hour of arrival
Archived so you’ll never forget
Use casesPersonal
Users are makingStorify personal
Imagine Imagineall the peopleon twitter
A story ofcollaboration
Between people who share informationand people who need it
Successful entrepreneursopened me their doors
Decision makersgave me the opportunity to experiment, fail and learn
People on the streetwho share pictures, videos, quotes
New world
800M+ people
connected
You are part of this new world
Be part of the story,
Be part of the story,share
Free exchange of information
has a positive impacton the world
“Hackers are able to accomplish so much in so little time because they come from a community that's built upon sharing knowledge
David Kadavy@kadavy
September 29th, 2011
Share knowledge
Share knowledgeOpen your door
Share knowledgeOpen your doorMeet
Share knowledgeOpen your doorMeetShare
Now go excite some electrons
Now go excite some electrons
change the world
and
Thank you@xdamman
#storify
Copyleft Xavier Damman- October 2011Xavier Damman - Storify - xdamman@storify.com - twitter.com/xdamman
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