iab training 2014 - mobility: a closer conversation. james miner, moderator
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The IAB 2014 Training Series
Mobile: A Closer Conversation
James Miner
MINERLABS
jamesminer@minerlabs.com
+65-9009-0411
Video - Google Play: Play Your Heart Out
• INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian
“Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of
smaller screens.”Randall Rothenberg, President and CEO, IAB
• INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian
What a Great Day to Discuss Mobile.
$19Billion Deal for
Facebook to AcquireWhatsApp
450Million Users and
Adding 1 MN Users Every Day
In the Largest Ever Venture Backed Deal, Facebook Acquires WhatsApp for 19 Billion Dollars. WhatsApp has 450 Million Users and Adds 1 Million Users a Day.
Co-Founder Brian ActonPhoto Credit: Getty Images, , AFP, Lionel Bonaventure
Emarketer 2013
Asia is the Largest Mobile Market in the World
Asia is the Global App Market Leader
Since 2012, Asia has emerged as the world’s top marketplace for apps–and it’s still growing. Revenue in Asia rose by a massive 162% in 2013, Accounting for 41% of global app revenue in Dec. 2013, compared to 31% in North America & 23% in Europe
Number of Active Smartphones Doubled in 2014
Over 1.5 Billion People have a Smart Phone, and 1 in 17 have a Tablet. 1.004 billion new smartphones were shipped in 2013, up from 725.3 million in 2012
Photo Credit: Social News Watch
1.5BNSmartphones are
Active TodayGlobally
Global smartphone penetration will have exploded from 5% of the global population in 2009, to 22%. That's over 1.3 billion smartphones in four years.
Smartphones are Growing Fast & Tablets Faster
2XFaster Growth for
TABLETS OverSmartphones
22%Globally Own aSmartphone
– More than PC
Global Mobile Ad Spend Increased 105% in 2013
eMarketer estimates worldwide mobile ad spending was up 105.9% in 2013, and expects further 62.1% growth in 2014.
$29.4Billion Spent on
Mobile Ads in2014
Mobility is Changing our Media Experiences
Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 53 percent of traffic by the end of 2013.
Photo Credit: Cartwright Blog
Photo: Getty
Because of M-Commerce, Asia-Pacific is expected to overtake North America as the region with the highest B2C E-Commerce sales in 2013 and to account for over a third of global B2C E-Commerce revenues.
Mobility is Changing How We Shop and Buy
60%Of Mobile Shoppers
Use Their PhonesWhile Shopping
$1.6Trillion in China
Mobile Payments in 2013
The Future of Mobility is Just Beginning…
By 2015, mobile-connected devices will exceed the number of people on earth, and by 2018 there will be nearly 1.4 mobile devices per capita.
10BNMobile ConnectedDevices Globally
In 2018 (>7.6)
• INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian
Mobile: A Closer Conversation
The IAB 2014 Training Series
Mobile: A Closer Conversation
James Miner
MINERLABS
jamesminer@minerlabs.com
+65-9009-0411
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