i minds2009 user, market & policy researc prof caroline pauwels (ibbt smit vub)

RESEARCH DOMAIN: User, market & policy

research

User, market & policy research: VISION, not a division

Exploring the information society… in its social, economic, cultural, political … dimensions & impact

Contributing to a user empowered & user empowering knowledge society

Thinking out of the box: interdisciplinarity key!

in a true spirit of open innovation

Not a division: creating synergies & close collaboration with technology driven research tracks

User, market & policy research

Media

Networks

Culture

Health

Open Innovation

Market assessment Policy &

Regulation

User Empowerment

User, market & policy research: Positioning

Future

Media

Future

Networks & applications

Secure &

distributed software

Health

decision support

USER, MARKET & POLICY RESEARCH

iLab.o & u

User, market & policy research: Mission

Stimulating a climate of open innovation in Flanders, through

User empowerment studies: sociability, usability & likeability, with a special attention for core issues as privacy, security, identity & trust

Policy & regulation impact, involvement & improvement studies

Market assessment & new Business modelling studies

Grasp social, cultural, political, economic requirements through refined theoretical analyses, prospective studies & methodological finetuning

Becoming a centre of excellence, linking up to the EU agenda & R&D Framework Programmes

User, market & policy research: Approach

Media

Networks

Culture

Health

Open Innovation

Market

User

Policy

Sociability, Usability & Likeability

Identity, Security & Privacy

User, market & policy research: Overall Key Research Challenges

Assess the ‘econoshock’ of ICT introduction in strategic IBBT

application domains (health, media, telecommunications,

education, culture…)

Develop and implement User Centric Design methodologies, in

order to address sociability, usability & likeability of ICT

introduction

Privacy and security as core concerns in all related sectors

Assess & Develop dynamic, yet future proof ICT policies and

regulations

User, market & policy research: IBBT Results

Media – Trends, Challenges, Results

1. Free: Google as metaphor

2. Interactive: prosumer & UGC as metaphor

3. Global: WWW

4. Personalised & web 2.0

=> traditional media actors under

pressure

Media – Coping with the New Media Economy

Explosion new players & UGC! Google barely 11 years old

Never seen before speed of

innovation

Free model: crisis BM No such a thing as a free lunch

Long tail opportunities

Web 2.0… Youtube, facebook, twitter…

Informatie abundance & overload Attention scarcity

Media – Coping with the New Media Economy

Media – Coping with the New Media Economy

WSJ: “In 2005, publicly traded U.S. newspaper publishers reported that newspaper operations produced operating-profit margins of 19.2%, down from 21% in 2004, according to figures compiled by independent newspaper-industry analyst John Morton. He says that figure is still more than double the average operating-profit margin of the Fortune 500 companies.”

Media – Coping with the New Media Economy

User Generated Content – Prosumer

Communities (Content = Context)

200K authors for Wikipedia 4.5M Wikipedia articles

Media – Coping with the New Media Economy

Market

Convergence – Multiplatform

Value Network Change – new / other revenue streams

Media – Coping with the New Media Economy

Policy & Regulation:

Privacy & Trust

Copyright (DRM, …)

Media – Research Challenges

General

New monitoring tools and interdisciplinary research methods required

User level

Focus on practices and experience in everyday life

How users deal with changing roles and expectations

The impact of social media on the empowerment of consumers

Usability & likability of Web2.0 related services and applications

Economic level

Assess impact of new actors in the media domain

Identifying alternative business models and revenue streams

Policy & regulatory level

Investigating national, European and global regulations and strategies on audio-visual content distribution and consumption

Privacy and identity aspects for automatic data exchange in the internet of things, augmented realities and ambient intelligence

Media - Results

Fundamental research (ISBO) VIN Gr@sp

QoE NextGenHDTV

…

Demand driven research

(ICON)

MCDP Cocomedia

Epaper Video-Q-Sac

Maduf Romas

Adme VACF

Hi-Masquerade A4MC3

Mutable IFIP

Teleon IPEA

Pokemon …

18

Media - MADUF

Technological Research on possible DVB-H services in Flanders

Legal framework research

Economic research on cooperation models and business models

End User Concepttests

Media – Citizen Media

Citizen Media (EU - IP-FP6): (Alcatel, France Telecom, Fraunhofer, Exalead,

…)

Objective: developing new social media applications for social change

Living lab environment in four EU countries

Research themes

User centered development of new social media applications

Identifying user, context and social requirements

Business models for Web2.0 likely applications

Outcomes:

New social media applications

New research methodologies to grasp user requirements

Alternative business models assessment tools

Culture – Trends, Challenges, Results

Culture – Creative with Converging Cultures

CONTENT CREATION

Culture - Creative with Converging Cultures:

STORAGE

Culture - Creative with Converging Cultures:

PARTICIPATION

Culture - Creative with Converging Cultures -

EXPERIENCE

Culture - Creative with Converging Cultures:

BUSINESS MODELS & INSTITUTIONAL

ROLES

Culture - Challenges

Develop e-culture tools

Develop tools that diminish tresholds for

cultural participation

Balance between cultural & market value

Develop cultural policies and regulations

Culture - Results

IPEA What are the needs of and possible business models for the

Flemish media sector regarding archiving and distribution of digital

content?

VACF What are the challenges for the Virtual Arts Center of the Future?

(cultural communities, virtual spaces)

Pokumon How can digital content of the performing arts be distributed in a

standardised way? And what are the tresholds?

MuTable How is the multi touch multi media table changing the way users

and experts interact with cultural content?

Erfgoed 2.0 How can cultural heritage content be distributed on mobile devices

in a personalised, interactive way?

CUPID How can digital cultural information be distributed in a personalised

and media-rich way? How can the user control its cultural ID?

BOM-VL What are the needs of cultural participants, artists, scientists and

educators with regard to a common Flemish multimedia archive?

And which are possible distribution models to cope with these

needs?

Create an integrated Cultural Profile

Control & Trust of Cultural ID

Cultural organizations know more about cultural

preferences of virtual visitors

More Personalized Cultural Information

More Cultural Participation

Culture – CUPID

Culture – BOM - VL

Archiving and Distribution of multimedia content

in Flanders (media and cultural sector)

Assessment:

Open and Dynamic archive

Creative & scientific use of content

Contextualized content distribution

Distribution models for the cultural sector, the

creative industry and education

Health & Well Being – Trends, Challenges,

Results

Health & Well Being : Prevention, Care & Cure

Paradigm

Ageing Population (independent living systems

& monitoring)

Health & Well Being : Prevention Care & Cure

Paradigm

New Institutional Roles & Business Models

Health & Well Being – Challenges

Prevention and Care: beyond efficiency of medial

treatment (Cure)

Coping Aging population:

Developing Monitoring tools

Developing Independent Living Systems

Optimizing efficiency Belgian Care System:

Optimization internal / external information

Optimization Organisational structure

Changing Institutional Roles

Medical e-ID (maximal & transparent follow up of 700K

patient files in Flanders)

High sensitivity for ethics, privacy, security, liability

Health - Results

ASCIT How do sick children, their classmates and teacher environment

experience the communication by making use of a virtual

environment?

COPLINTHO How can we develop a ICT platform to support chronic patients and

their caretakers at home in communication with medical health

professionals in case of need for care?

TRANSECARE How can we support independent living by making a transparent

platform facilitating communication and coordination?

How can we develop user friendly services from a multi actor

perspective?

How does the homecare value network look today, and what’s

plausible for the future?

IM3 How does the perception of care change by making use of mobile

telemetry devices after hospital discharge?

What are the changes from a health economic point of view?

eHIP How can we create a secure health information platform taking care

of privacy issues?

Share4Health User centric development of a healthcare professional's

collaboration space targeted at GP’s and pharmacists

35

Health - TRANSECARE

Development of a “transparent home environment”, that offers an

“open window” on the world at home through ICT

Development of a “transparent data exchange platform”, that offers

adequate information to professional and non-professional care givers

Development of a “transparente network environment” that offer

support to domotica and mobility aspects

Future Networks – Trends, Challenges, Results

Future Networks – Managing Information

Explosion

Internet traffic increases 60% per year, fuelled by video and user generated

content

Total IP traffic: from 5 Exabytes/mo in 2006 to 32 exabytes/mo in 2012

You Tube grows 13 mn video per minute, 10% of all Internet traffic (2008)

Every 4 hours on Google refreshes more than entire library of congress (>20

TB)

120K new blogs every day

Diversity: from 6 gigabyte movies on DVD to 128-bit signals from RFID tags.

Approximately 70% of the digital universe is created by individuals.

0.01

0.1

1

10

2006

2007

2008

2009

2010

Year

Volu

me [

GB/u

ser/

day

] Internet backbone

multimedia consumption

-> No room for all traffic consumed by user to be transported over the Internet

Future Networks – Managing Information

Explosion

Future Networks:

Internet of Things?

Who owns the Internet?

Virtualisation

Platformisation

Cognitive Radio

Future Networks - Challenges

Sustainable Business models

European competitiveness

Impact of Net neutrality, Structural separation, other open

vs. closed models

Changing roles of operators

Security and Privacy

40

Future Networks - MCDP

future proof multimedia content distribution system that is open to

different types of content and network service platforms

Research themes

User practices, experiences & expectations

Identification of best business practices

Deployment models for a multimedia content distribution platform

Introduction of possible business model scenarios

Future Networks - Cognitive Radio projects (EU)

Several EU FP 6, FP7 projects (2005 till present)

New paradigm for mobile communications

Autonomy for user devices

Flexibility of spectrum

Current work focuses on major standardisation, business, regulatory

and user-related challenges

Forerunner worldwide analysis of business and standardisation

issues

First IBBT-MIT Joint Workshop on Cognitive Radio Standards and

Markets

Linking with Technological Groups to create Flemish Cognitive

Radio Research Cluster (SMIT, IBCN, PATS, IMEC)

User, Market & Policy research: IBBT iLab collaboration

Flanders Interactive - iDTV (IWT / 2003-2004): 300 STB households

i-City co-operation (IBBT-iCity / 2004-): 1,100 (to 4,000) i-City pda users

e-Paper (IBBT / 2005-2006): 200 e-paper users

MADUF - Maximising DVB Usage in Flanders (IBBT / 2006-2007): 60 device users

ROMAS - Research on Mobile App. & Serv. (IBBT / 2006-2008): 750 i-City pda users

Citizen Media (EU-IP-FP6 / 2006-2009): Neigbourhood community (3 streets)

Video Q-SAC - Video To The Home / Quality Sensing, Aggregation & Control

(IBBT / 2007-2008): 40 households (100 respondents) streaming platform

iLab.o user study (Bxl gov - CIBG - IBBT / 2007-): 8,500 stud. & 2,500 pers.

We-Connect - Living Lab Experiments in Community Sharing (Microsoft Research

Cambridge/ 2007-2008): i-City living lab panel and communities

User, Market & Policy research

Prof. dr. Caroline Pauwels

IBBT-SMIT (VUB)

Pleinlaan 9

1050 Brussels

caroline.pauwels@vub.ac.be

Meet us at the speakers corner !