hpw so me2
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Health
Promotion &
Wellness
Social Media Strategy
Social Media (SoMe)
Definition of SOCIAL MEDIA
forms of electronic communication
through which users create online
communities to share information,
ideas, personal messages, and
other content
Why Social Media is Important
Facebook Statistics 2012:
An average Facebook user has 130
friends and likes 80 pages
56% of consumer say that they are more likely
recommend a brand after becoming a fan
Each week on Facebook more than 3.5
billion pieces of content are shared
Why Social Media is Important
Twitter Statistics 2012:
34% of marketers have generated leads
using Twitter
55% of Twitter users access the platform
via their mobile
Why Social Media is Important
General Social Media Statistics 2012:
20% of Google searches each day have
never been searched for before
Out of the 6 billion people on the
planet 4.8 billion have a mobile and
only 4.2 billion own a toothbrush
How We Use Social: Highlights from the Social Media Report 2012
Mobile web usage has increased
Social apps are particularly popular
Computers most often
Social networking dominates our online activity
Social networks still dominate internet
usage
Facebook dominates that
The top social networks are the
usual suspects, but others are closing in
Facebook still tops social networks as the
most used
Second is Blogger
Twitter is now the third biggest social
network, up 13% from the previous year
We use social networking sites everywhere, all the time
People aged 25-34 are most likely to use social media in the office, with over half saying they do so
Nearly a third of 18-24 year-olds use social media in
the bathroom
We use social networking sites everywhere, all the time
It’s easy to see why we love social
media!
HPW SoMe OBJECTIVES
Create community within HPW student
population
Promote HPW projects, programs, initiatives
Enhance relationship between Health
Promotion Major & Stevens Point community
Build awareness of HPW major
HPHD Mission
to develop
professionals who
study, promote, and
model lifelong
wellness for
individuals, families
and communities.
Questions we will address
Who will manage the site?
What content will be shared?
Who will post content?
How much time will it take?
How much money will it cost?
How will results be assessed and
communicated?
Who are we trying to reach?
Current students
Community members
Prospective students
Where will content come from?
Upcoming events
Health sources such as NHI & CDC
Student accomplishments
National Wellness Institute-Student
Chapter
Posts will consist of…
Activities and events within HPW program
New additions, faculty, clubs, etc.
HPW alumni “tell-all’s”
Major due dates, reminders
Networks we will use
Blog
Managing networks using
HootSuite
Custom Analytics
Facebook Insights
Google Analytics
Twitter Profile Stats
Staff & Training
Community practicum faculty member -
Manager
HPW Practicum students: 2-semester
commitment
For additional discussion or clarification,
CPS marketing specialist, Eva Donahoo,
will share resources required to manage
central social media efforts, and provide
examples from selected units
experiencing success
Who will be posting?
Practicum students under the direction of
the faculty community manager
How often?
Postings will occur at least twice per
week.
Content posted to Facebook
page will be proactively managed
Postings will not appear on the HPW
Facebook page until they’ve been
reviewed by a practicum student.
Facebook activity log will be reviewed
daily.
Best Practices using SoMe
UWSP SoMe administrators and those
assisting with posting:
Social Media Best Practices.pdf
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