how$wellness$has$changed$travel$ airports| airlines$| lodging$ · title: how wellness has changed...

How  Wellness  Has  Changed  Travel  Airports  |  Airlines  |  Lodging  

Boos$ng  Customer  Loyalty  &  Brand  Equity  

Presented  by:    Camille  Hoheb  

Wellness  Tourism  Worldwide  Wellness  Travel  Journal  

Copyright 2015

Consumer  demand    

Changes  made  by  top  

brands  

Wellness  Travel  Trends  &    Themes  

Examples  during  the  travel  cycle  

Wellness  as  a  brand  

boosCng,  loyalty  building,  revenue  increaser    

Copyright 2015

Wellness  is  Everywhere  in  Travel  

Airplanes  

Airports  

Cruise  Lines  

Lodging  

Food  

DesCnaCons  

Leisure  

Business  

Travel  Agents  

Tour  Operators  

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Travel  Professional  Insights  

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Consumer  Travel  Demands  

ConnecCvity  

Time  well  spent  

Choices  &  Control  

Healthy  Lifestyle  on  the  Road  

Sense  of  Place  

Copyright 2015

Branding  Lifestyle  Travel    

•  Engagement  •  Loyalty  

•  Design  

•  Food  •  Local  Cultural  

•  AspiraConal  •  InspiraConal  •  Valued  

Lifestyle  Messaging  

Brand  Building  

Products  Across  Sectors  

Customer  

•  Social  Media  •  Influencers  •  Content  MarkeCng    •  Events  

Copyright 2015

WTW’s  2013-­‐14  Forecast    Top  Wellness  Travel  Trends  

Wellness  Takes  Flight  Health  Focused  Hotels  Sleep  at  the  Forefront  Breaking  Bread  with  Wellness  Travel  Mind  MaYers  ReconnecCng  through  Nature  La  Loca  Vita  Digital  Detox  +  11  Others  (info  available  at    www.wellnesstourismworldwide.com)  

Copyright 2015

Wellness:  An  Approach  to  Living  

Passenger  Comfort  /  Guest  

Experience  

Food  

Movement  

Sleep  

Environment  

Mind/Body  

Culture  

ConnecCon  

Copyright 2015

Key  Word:  “Wellness”  in  U.S.  MarkeCng  

Where  Wellness  is  Built  In  • Even  Hotels  

Opening  A  World  of  Well-­‐Being  • WesCn  

Relax.  Refresh.  Rejuvenate  • StayWell  at  the  MGM  Grand  

Live  Well  • Trump  Wellness  at  Trump  Hotels  

   Copyright 2015

Dreamscape  MarkeCng  

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Airlines:  MarkeCng  Cues  from  Hospitality  

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Design,  Art  &  Culture  In  Travel  

Airports  

Architecture  

Landscaping  &  Waterfalls  

Local  ArCsts  

Cultural  Experiences  

Copyright 2015

Wellness  in  Airports:  Food  Airport  Food  

Healthy  Choices  

DIY  

Red  Guide  

Community  

M-­‐apps,  &  RaCngs  

Copyright 2015

Wellness  in  Airlines:  Food  Airline  Food  

86  

Sky  Chef  

Red  Guide  

Theater  

Galley  

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Wellness  in  Hotels:  Food  Lodging  

Local  &  Organic  

DIY  

Medicine  

Guilt  free  

Healthy  Mini    

EducaCon  

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Wellness  in  Airports:  Mind/Body  Airports  

Yoga  

W.  Paths  

Paws  

Gardens  

Art/  Architecture  

Spas  

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Wellness  in  Airlines:  Mind/Body  

Airlines  

Info  

Entertainment  

Technology  

Signature  

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Wellness  in  Lodging:  Mind/Body  Lodging  

Mindful  

Fitness  Your  Way  

Social  

 Nature  

ProducCve  

Balanced  

Copyright 2015

Wellness  in  Airports:  Sleep    

Airports  

Private  

Public  

Hotels  

Copyright 2015

Wellness  in  Hotels:  Sleep  Lodging  

MaYress,    Linens  &  Pillow  

Menu  

LighCng  &  Black  Outs  

Sound  

Aromatherapy  &  Bath  

AnC-­‐Jet  Lag  &  Spa  

Health  PromoCon  

Copyright 2015

Wellness  in  Airlines:  Sleep  

Airlines  Beds,  

Bedding  &  Butlers  

Blues  &  Sun  

Food  

Wearable  Tech  

Breathing    

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Monitoring  Well-­‐Being  in  Real  Time  

Copyright 2015

WELLNESS  TOURISM  WORLDWIDE                      Facebook.com/WellnessTourismWorldwide   @WTWTweets  

www.wellnesstourismworldwide.com  

Danke/Thank  You  

Special  Thanks  

Airports:  LAX,  ORD,  FRA,  SEA,  and  many  

others  

Airlines:  Delta,  BA,  TK,  JAL,  ANA,  VIR,  QTR  and  many  others      

Photography  used  with  permission  

Copyright 2015