how we optimise content on hotels.com apps

How we optimise content on Hotels.com apps

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Who we are

Andy Braxton Head of Mobile User Experience

Hotels.com

Will Parkinson Senior iOS Product Manager

Hotels.com

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•  Global hotel specialist •  260,000 bookable properties •  From 5 star to B&Bs •  85 sites in 60 countries •  Mobile apps for iPhone, iPad,

Android and Windows

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Hotels.com for iPhone and iPad

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Hotels.com for Android

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Over 35 million app downloads

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4 ways we optimise content for our mobile apps

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1. For user goals and behaviours

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Spontaneous bookings

of bookings are made for same day check-in

60%

of bookings are made for same day or next

day check-in

68%

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Shopping for non-same day

of mobile searches are for non-same day

61%

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Continuity – search again later

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Continuity – my booking

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Continuity demands consistency

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2. For point of sale

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90 different locales and 57 currencies

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Preview in design

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Prototype with real data

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Cultural nuances

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Understanding market requirements

EG: •  Welcome Rewards •  Calendar types •  Attitudes to social media •  Google maps •  Payment types •  etc

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3. For operating system

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Integrating with other apps

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Saving hotels on iCloud

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Hotels.com booking reminders on Android Wear

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Design for OS

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4. For user context

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3170 different mobile devices on Hotels.com 1054 different screen resolutions

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Responsive design

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Modular UI

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Motion design

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Thank you!