how unlocking the power of your employer brand can help you hire [webcast]

Guillermo EcharteSolutions Consultant

Unlocking the Power of Your Employer Brand - How It Helps 

You Hire

What are we here for?!

The development and REAL importance of Employer Branding1

How to brand yourself as an Employer of Choice across social channels2

LinkedIn’s Greatest & Latest – Next Gen Career Page 3

We’re branding ourselves. How do I measure my efforts?4

To start…

Process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.1

Employment Branding

Talent Brand

Term Definition

1Universum Global2 LinkedIn Talent Blog

Is the highly social version of your employer brand. It's what people think, say and share about your company as a place to work. 2

Current employment trends are dictating the need for Employment Branding.

*PWC’s 19th Global Annual CEO Survey, 2016.** ManPowerGroup 11th annual Talent Shortage Survey, 2016.

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It’s going to be okay!

Light at the End of the Tunnel with Employer Branding

*Pew Research Center, 2016.** LinkedIn Global Talent Trends Report, 2016.

How do you effectively brand yourself?

9

Before You Execute, Plan It Out.

Employer Value

Proposition

What is your Talent

Brand?

Internal Resources

Working Session

Spread the Love

Where do members spend the most of their time?

More engagementwith content vs. job postings in the feed

15xContent

Jobs

>61% mobile9 billion content impressions / week

Content > Jobs

Sponsored Content on LinkedIn

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So what kind of content?

Talent Branding33%

Hiring Activities33%

Thought Leadership33%

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So what kind of content?

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Get Creative… Your Employees are your Ambassadors!

Next Gen LinkedIn Career PagesHelps you attract great talent with an authentic, personalized look at your culture & jobs

Job Views

+175%

+60%Page Views per Visitor

Career Pages let you share your authentic story & drive measurable hiring results

Reach the right talent Traffic-driving ads & tailored

audience views help you engage high-priority candidates

Share your authentic story“Life” page provides candidates

invaluable culture insights from you & your employees

Drive quality applicants“Jobs” page helps talent hone in on

the right roles & self-assess fit before applying

Measure impactRobust in-product analytics allow you to see key recruiting results &

insights17

Career Pages let you share your authentic story & drive measurable hiring results

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“Life” page gives candidates a rich, authentic view into life at your company

Feature inspiring company leaders;

allow talent to get to know them

before they join

Feature videos, images, slideshows highlighting your company culture, people, mission

Catch top talent’s eye with a standout image or video telling your company story

Share employee-created photos and blog posts

that tell an authentic story,

while still allowing you to

control your messaging

19

Dynamic audience views & dropdown give talent a personalized tour of your company

Relevancy drives engagement: viewers are 46% more likely to follow your company when they see content tailored to them1

1 LinkedIn Internal Data, 2016

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“Jobs” page automatically shows personalized opportunities & insights to every candidate

Show talent relevant

opportunities that fit their

background and skillset

Allow candidates to meet the actual team members they could work with if they were to join your company 21

Traffic-driving ads target your high-priority audiences & invite them to visit your Career Pages

On average, traffic-driver ads increase your company followers 68%; followers are a warm pipeline that are 3x more likely to apply1

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1 LinkedIn Internal Data, 2016

In-product analytics help you measure success at all stages of your recruitment pipeline

Measure visitor growth and frequency; understand the demographics of talent you attract

Gain competitive insight, including Talent Flows

Measure impact on job engagement and pipeline

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Elevate your Employer Brand with LinkedIn’s New Career Pages

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Measuring Impact: Employer Branding is going to drive traffic, but also make you more efficient

25*Engaged member = any member was a follower, viewed your career page , viewed one of your jobs, engaged with an update or was exposed to one of your ads within 60 days prior to receiving an InMail

 New spotlight filter in Next Gen Recruiter highlights members who have interacted with your brand.

Your Recruiters Can Leverage Your Employer Brand Today!

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Talent Brand Index =

Talent Brand Engagement

Talent Brand Reach

Talent Brand Reach

Talent

Xxx,xxxmembers

members

Xx,xxx??%

Talent Brand Index can measure your talent brand What percent of people who know about you show an interest?

Talent Brand Engagement

Questions?