how unlocking the power of your employer brand can help you hire [webcast]
TRANSCRIPT
Guillermo EcharteSolutions Consultant
Unlocking the Power of Your Employer Brand - How It Helps
You Hire
What are we here for?!
The development and REAL importance of Employer Branding1
How to brand yourself as an Employer of Choice across social channels2
LinkedIn’s Greatest & Latest – Next Gen Career Page 3
We’re branding ourselves. How do I measure my efforts?4
To start…
Process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.1
Employment Branding
Talent Brand
Term Definition
1Universum Global2 LinkedIn Talent Blog
Is the highly social version of your employer brand. It's what people think, say and share about your company as a place to work. 2
Current employment trends are dictating the need for Employment Branding.
*PWC’s 19th Global Annual CEO Survey, 2016.** ManPowerGroup 11th annual Talent Shortage Survey, 2016.
6
It’s going to be okay!
Light at the End of the Tunnel with Employer Branding
*Pew Research Center, 2016.** LinkedIn Global Talent Trends Report, 2016.
How do you effectively brand yourself?
9
Before You Execute, Plan It Out.
Employer Value
Proposition
What is your Talent
Brand?
Internal Resources
Working Session
Spread the Love
Where do members spend the most of their time?
More engagementwith content vs. job postings in the feed
15xContent
Jobs
>61% mobile9 billion content impressions / week
Content > Jobs
Sponsored Content on LinkedIn
13
So what kind of content?
Talent Branding33%
Hiring Activities33%
Thought Leadership33%
14
So what kind of content?
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Get Creative… Your Employees are your Ambassadors!
Next Gen LinkedIn Career PagesHelps you attract great talent with an authentic, personalized look at your culture & jobs
Job Views
+175%
+60%Page Views per Visitor
Career Pages let you share your authentic story & drive measurable hiring results
Reach the right talent Traffic-driving ads & tailored
audience views help you engage high-priority candidates
Share your authentic story“Life” page provides candidates
invaluable culture insights from you & your employees
Drive quality applicants“Jobs” page helps talent hone in on
the right roles & self-assess fit before applying
Measure impactRobust in-product analytics allow you to see key recruiting results &
insights17
Career Pages let you share your authentic story & drive measurable hiring results
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“Life” page gives candidates a rich, authentic view into life at your company
Feature inspiring company leaders;
allow talent to get to know them
before they join
Feature videos, images, slideshows highlighting your company culture, people, mission
Catch top talent’s eye with a standout image or video telling your company story
Share employee-created photos and blog posts
that tell an authentic story,
while still allowing you to
control your messaging
19
Dynamic audience views & dropdown give talent a personalized tour of your company
Relevancy drives engagement: viewers are 46% more likely to follow your company when they see content tailored to them1
1 LinkedIn Internal Data, 2016
20
“Jobs” page automatically shows personalized opportunities & insights to every candidate
Show talent relevant
opportunities that fit their
background and skillset
Allow candidates to meet the actual team members they could work with if they were to join your company 21
Traffic-driving ads target your high-priority audiences & invite them to visit your Career Pages
On average, traffic-driver ads increase your company followers 68%; followers are a warm pipeline that are 3x more likely to apply1
22
1 LinkedIn Internal Data, 2016
In-product analytics help you measure success at all stages of your recruitment pipeline
Measure visitor growth and frequency; understand the demographics of talent you attract
Gain competitive insight, including Talent Flows
Measure impact on job engagement and pipeline
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Elevate your Employer Brand with LinkedIn’s New Career Pages
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Measuring Impact: Employer Branding is going to drive traffic, but also make you more efficient
25*Engaged member = any member was a follower, viewed your career page , viewed one of your jobs, engaged with an update or was exposed to one of your ads within 60 days prior to receiving an InMail
New spotlight filter in Next Gen Recruiter highlights members who have interacted with your brand.
Your Recruiters Can Leverage Your Employer Brand Today!
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Talent Brand Index =
Talent Brand Engagement
Talent Brand Reach
Talent Brand Reach
Talent
Xxx,xxxmembers
members
Xx,xxx??%
Talent Brand Index can measure your talent brand What percent of people who know about you show an interest?
Talent Brand Engagement
Questions?