how to win customers with predictive analytics

How to Win your Customer with Predictive Analytics

Mark van RijmenamJune 1, 2016

Mark van RijmenamFounderDatafloq

PhD Candidate at UTSInt’l Big Data Strategist

Author Think Bigger

Accelerated Change is the only Constant

World’s 2nd most valuable retailer has no inventory

World’s largest taxi company has no taxis

World’s largest movie house has no cinemas

Largest phone company has no telecom infra

The Data Disruption Is Happening Everywhere!

Common Denominator: Data & Algorithms

Intuitive Artificial Intelligence: AlphaGobeats Lee Sedol 4-1 in the game Go

Algorithms will be our boss, our copywriter, our assistant and customer service

Associated Press uses algorithms instead of analysts to write financial reports

Deep Knowledge Ventures has given an algorithm a seat in the board of directors

Say Hi to Facebook Messenger Bots –Customer Service of the Future

From Big Data to Mixed Data

More insight with data of billions of social media profiles

Nestlé monitors 2000 brands in real-time and communicates with customers 24/7

The Quantified-Self: valuable datasets through wearables

The Nike+ platform delivers valuable customer insights through wearables

Customer sales and demographics data

Add location data to know who’s where and when

The objective: combine all data sets and use predictive analytics to know customer

Insights instakeholders

Personal PR & marketing

campaigns

The result: N=1: Personal Communication

What are things you can predict?

churn sentiment support

type CLV sales

Walmart: personalized marketing on another level…

TheSocialGenome

Source:Vint Sogeti

Scan and Go: predict shopping lists and target customers in real-time in the store

The Customer cannot becomethe victim of Big Data…

4 ethical guidelinessimplicity, transparency, security & privacy

Any organization can and will be hacked; if you are not hacked, you are not important

enough

Data + Algorithms + Personalization + Privacy + Security = Customers for Life

Thank you

@vanRijmenam

https://datafloq.com

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