how to win business on linkedin - iod seminar

w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

LinkedIn to win new business

by Jonny Ross

http://www.jonnyross.com/

What we will cover …

• Social media as powerful search engines• Keywords – be found• Strategic LinkedIn – sales targeting• Blogs – to engage and for SEO

• … all to help you win new business

Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce

Keywords

What have you searched for on Google?

• Best Thai restaurant in Leeds• Intellectual property lawyer, UK• Ebook cover designer

All this could be new business for you

Search Engine Optimisation

• Create great content• Ensure this content is accessible to search

engines.• Make pages unique and relevant• Make the content popular

On Site

• Keywords• Content• Technical Aspect• Usability

Off site

• Relevancy• Links• Reviews• Reputation

Why I use LinkedIn

• Business development and opportunity generation.

• Because it’s where the people are.

• Convenient tool to make and manage connections.

• Handy way for me to stay in touch with my network

• Increases my knowledge.

• Improves my search engine optimisation.

• Oh I get 30% of my business from it!!

Optimising your profile

• Make sure your public profile setting is set to full view.

• Include everything you do in your profile – plus your past companies, your education, and activities.

• Give your profile a custom URL (your name).

- From this: http://www.linkedin.com/profile/view?id=34305911

- To this: http://uk.linkedin.com/in/jonnyross

• Include the link to your profile in your e-mail signature.

• Link to your website and blog for enhanced SEO.

http://www.linkedin.com/profile/view?id=34305911

http://uk.linkedin.com/in/jonnyross

Optimising your profile

• Link to your websites for enhanced SEO.

• Three quality backlinks.

What LinkedIn describes as your ‘Network’

Connections of the Connections of your Connections

Your Connections

Connections of your Connections }

In this room, who has ...

• A contact at Queens Park Rangers Football Club?

• Contacts at PwC?

• Retailer in Australia?

Winning business from LinkedIn

• Joined groups• Got involved • Networked• 30% of my

business now comes from this group

• Powerful search engine

• Keywords in profile

• Strategic searches for sales

To be found – 100% complete; Summary

– Your industry and location– An up-to-date current position/job

(with a description)– Two past positions– Your education– Your skills (min 3)– Photo– At least 50 connections

How to increase your network

• Same group• Common interests• Common connections

Through groups

Make a connection, then stalk their list!

Look at contacts via Companies

Exporting contacts

Recommendations/Endorsements

• Accessed via a direct link on your profile and links under each of your previous roles or activities.

• Useful because they engender trust.• Excellent for improving SEO

Endorsements

• http://podcast.ft.com/index.php?pid=1937

http://podcast.ft.com/index.php?pid=1937

Recommendations/Endorsements

• People will request recommendations from you. The test here is would you give them a reference offline for a job? Or for a tender?

• Only request a recommendation if you think you deserve one.

• If someone does recommend you, you can reciprocate, but wait until the next day, otherwise you might appear in the same update stream and this can look contrived. Think about the time of day you accept one too!!

• Don’t be afraid to turn down a request for recommendation, but do it kindly and with positive attitude.

Opportunities

Groups

• How to find the right group• Email Settings• Promotions• Search• Members• How to get the most out of them

– Listen– Add Value

Company Pages

• Great for SEO• Great to get onto peoples homepages

To win business …

• 100% complete LinkedIn profile• Keywords to be found in searches• Build relationships• Use LinkedIn to support targeted sales• Be yourself as you would offline• Be useful pass on information, help people• Become a trusted contributor in groups

And I can help you…

• Research your keywords• Create and help write a blogs• Train teams or individuals on

LinkedIn/Twitter/Facebook/Google Plus• Use LinkedIn for sales targeting …. And of course, SEO/websites!

Question Time

Do you want to challenge me? Is this a load of nonsense?It’s time to ask questions!

Also for Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy

how to win business on linkedin - iod seminar

Technology

koefisien distribusi iod

analisis terapan_bilangan iod

polyvalente iod(iii)-, iod(v)- und xenon(ii)verbindungen...

3 iod compose

linkedin final report team link2 win

how to win using linkedin

84321239 geography iod

webinar: the best of linkedin: how brands are using the...

leveraging linkedin to win! - mcgill.ca · leveraging...

geography iod

arsenicum iod

branding to win clients and candidates - linkedin€¦ ·...

· web view6. iod membership application form | section...

klor brom iod

linkedin it to win it: using linkedin to boost your personal...

· 4118 17321 7321 ilorario* m 0700. 0759 1459 1300- 2059...

oszillierende iod

how to win at linkedin. 5 secrets to increase your inmail...

cyber security - iod

menu on esc ok kolver torque - misuratori di coppia k e mini...