how to tackle multichannel content audits

Misty Weaver Building Sustainable Content

Strategy from the Holistic Content Audit

#ConveyUX @meaningmeasure

http://www.informationr.net/ir/10-1/paper210.html

Cognitive Work AnalysisOnion ModelFidel, Pejtersen

Community HAPPENS

Public

Audience

Direct Contact

Organization

Community

Premise 1Content audits help us build a

content strategy

Successful content strategy is sustainable

http://bit.ly/1ff1ldr

http://bit.ly/1bpuq5w

Content Lifecycle, Rahel Bailie

Premise 2 Content exists in an

ecosystem; Holistic audits help us

understand our relationships in that

system

“parts of something as intimately interconnected and explicable only by reference to the whole”

“Holistic?”You might say • Multichannel• Cross-Channel • Omnichannel • Pervasive• Internal and External Communication

Premise 3

Knowledge is Power “when you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger” – Sara Wachter-Boettcher

What makes you want to cry?

THAN DO A CONTENT AUDIT

http://bit.ly/1e84opR

Audits support content strategy through• Goals• Users • Standards• Best practices• Connections• Conversations

Are you• Meeting your goals?• Finding gaps?• Fulfilling needs?• Different enough?• Doing too Little?• Doing too Much?• Where? Where are you?

There’s more than one way to peel an onion

http://bit.ly/1iojiI0

There’s the content close to

your heart

Then, there’s

everybody else

Choosing your audit type, scope and scale.

Quantitative

spreadsheet

HOW much?

http://content-insight.com/

http://www.adaptivepath.com/ideas/doing-content-inventory/

Inventory Example

Technical

You need double vision

content-insight.com

Social

Brian Solisbit.ly/1kNKZL1

http://bit.ly/1il6eCw

Competitive

Reasons to love a competitive audit

Qualitative

This could take all our lives

http://bit.ly/1eh0YzH

Multichannel

Credibility ClarityConsistency

http://bit.ly/LpkT4M

Mirrors

Windows

Doors

All ends with beginnings

Thank you, I am Misty Weaver

@content_insight@meaningmeasure

www.linkedin.com/in/mistymelissaweaver

Content Audit Articleshttp://www.content-insight.com/http://

www.content-inventory.com/

Virtual Coffees arranged via Skype

Google+#ConveyUX @meaningmeasure