how to speed up your wordpress website to improve search engine rankings

Speeding Up Your Websiteto improve search engine rankings

We’re Taking Notes

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Google’s Need For Speed

“Speeding up websites is important — not just

to site owners, but to all Internet users. Faster sites

create happy users and we've seen in our internal studies

that when a site responds slowly, visitors spend less time

there.”

Google Webmaster Central, Dated: April 10, 2010

Google’s Need For Speed

“While site speed is a new signal, it doesn't carry as

much weight as the relevance of a page.

Currently, fewer than 1% of search queries are affected by

the site speed signal in our implementation and the signal

for site speed only applies for visitors searching in English

on Google.com at this point.”

Google Webmaster Central, Dated: April 10, 2010

Our Goals

Understand the WordPress environment

Discover some analysis and caching tools

Familiarize you with recommended actions

Moving Parts

Visitors

DB

Web Server

PLUGINS

WordPress ExternalSites

Environment Hosting - shared, virtual private, or dedicated

Plugins - quantity versus quality

Caching - turning dynamic pages into static pages

External script calls - plugins and widgets

Analysis Tools Pagespeed Firefox Addon to analyze page speed

YSlow Firefox Addon to recommend actions

Google Webmaster Tools > Labs > Site Performance

Debug Queries plugin to analyze database queries

W3 Total Cache Plugin Sets Cache Control Headers

Turn on Gzip Compression

Adjust Minify Settings

Enable Database Query Caching

Recommended Actions

Use W3 Total Cache or WP Super Cache

Use file based code over inline code

Hardcode values in theme instead of using code

Recommended Actions

Reduce the number of plugins you use to essentials

Scrutinize plugins for efficiency

Optimize images using Smush.It plugin

Recommended Actions

Upgrade to a Virtual Private Server if necessary

Use LiteSpeed or Nginx instead of Apache

Avoid calls to external resources when possible

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